The Bering McKinley Team


A rich blend of MSP industry consultants
and former MSP owners who turn sales,
service and financial know-how into
business and revenue results.


Bering McKinley, helping MSPs Win!

What We Do Best


value winning

Winning isn’t a zero-sum equation.  One person or firm need not lose for another to win.  If what you are doing isn’t winning, then why do it?  We help identify where to change so you can win.

love change

We love working with firms and people who LOVE CHANGE or are learning to love change in order to win. We will help you identify a problem, consider solutions, decide on a solution, and execute a solution.

Keep curious

Curiosity is about how business works, relationships between various decisions, and their impacts.  We value curious clients and are always looking for better ways to win.

Practice Humility

We value client partnerships that behave with humility.  We know that there is no single answer to a scenario, and we are not binary thinkers. We are continuum thinkers that practice humility in our solution building and thought process.



A Team Of Professionals

Experience is something that can’t be taught. It can’t be substituted and shouldn’t be confused with information. That’s why Bering McKinley’s team is comprised of consultants with real-world experience in their own businesses. Each member has dedicated disciplines of focus and together combines to represent every functional area of business. Including strategy, marketing, sales, finance, human resources, technology, and operations. This comprehensive skill set allows your business easy access to every competency
required no matter the challenge

Josh Peterson

Chief Executive Officer

Having 18 years in the industry and working with hundreds of MSP owners, Josh helps you break down the excuses and falsehoods that keep success at bay, delivering a formula that has been implemented thousands of times for IT company success. You can count on him to address your biggest challenges head-on.

Duffy Guschel

Chief Operating Officer

Duffy provides the foundational support that keeps processes on point and customers happy. Duffy comes to Bering McKinley with 20 plus years of leadership around building strong internal organizations. His unique perspective on managing complex projects and leading high functioning teams is critical to our ability to serve you better. 

Will Young

Chief Technology Officer

Will is an automation junkie and service management authority. He combines his superpowers to help MSPs better automate operations by making service management tools “talk” to each other resulting in simplified processes that streamline efficiencies and improve outcomes. You can expect him to ask, “what can you be automating next?”

Ben Altman

Management Consultant

Ben brings 20 years of sales training and management across the full spectrum of technology services. Knowing that strong relationships are paramount for clients to trust before they purchase, Ben consults his clients on sales techniques that foster client relationships and lead to higher revenue. Ben is also lead certification trainer at the BMK Institute for sales professionals and managers.


Mike McKeen

Management Consultant

Mike is a 25-year veteran in the IT/technology space. He has spent his career analyzing technical requirements, performing strategic IT planning, implementing an innovative design, and now heads up the Bering McKinley’s Education Institute, which provides industry Training & Certification Courses.


Matthew Middlestetter

Management Consultant

It’s not often that one person combines management, ownership, capital investment, lifestyle, and branding in one resume, but that’s what Matthew brings to the game. As a former MSP owner and now Branding, Problem Solving Consultant & Capital Growth Coach, Matthew shares his expertise with those who want to achieve his success.

Daniel Lapish

Management Consultant

Daniel served as COO of an MSP for the last 10 years. During this time, he leveraged ConnectWise Manage extensively to turn a start-up VAR into an MSP machine. Dan’s hallmark skill hinges upon his ability to build best-in-class processes around all things operations (not just service delivery) while implementing those practices within ConnectWise Manage. 

Joshua Van Berkum

Management Consultant

Joshua brings many years and talents as a successful MSP owner to the BMK Team. Being passionate about knowledge and helping others, he performed certified technical training for over a decade. He’s also an avid golfer, a successful real-estate investor and rehabilitator. If you want someone with time in the field and know-how, this is your guy.

Rose Avila

Management Consultant

As a Bering McKinley Institute Instructor and ConnectWise Consultant, Rose has helped MSPs build and define processes, workflow, and procedures around ConnectWise Manage and Sell and other productivity software tools. She understands the challenges and real-world best practices for helping MSPs get the most out of their software investment and grow better businesses.

Sarah Greller

Application Consultant

With several years of internal IT and Service Management experience inside an MSP, Sarah understands MSP’s challenges. At Bering McKinley, she is dedicated to helping MSPs leaders streamline and improve their internal processes and better leverage the dispatching role to provide improved customer experiences and internal efficiency. 

Katrina Ramsey

Application Consultant

Katrina is a high-value consultant who brings strong operational and back-office skills.  As an Application Consultant working daily in ConnectWise, she combines back office knowledge with industry best practices to help MSPs break out the “process rut” to achieve their desired goals.

Dan Visconti

Application Consultant

Having worked the past 16 years in tech and MSP, Dan is a client relationship pro. He focuses on ConnectWise Automate and pays particular attention to documentation and root cause analysis. When he’s not finding solutions to problems, you’ll find him chauffeuring his finest project to date, his three boys.

Get In Touch

650 Warrenville Road, Suite 100 #1007, Lisle IL 60532