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#25 - From the Trenches - Women-Led MSP Clients, AI & Community Growth (Sparkle Tufano)
In this From the Trenches episode, Sparkle Tufano, CEO of Sparkle Innovations, joins Josh Peterson to share her journey from theatrical...
1 min read
               
                
                    
 Josh Peterson
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                Sep 18, 2025 8:00:00 AM
              
            
              In this From the Trenches episode, Stephanie Carbone, IT Operations Manager at a Managed Service Provider (MSP), joins Josh Peterson to share how she built a people-first service culture by blending empathy, communication, and leadership inspired by hospitality. From her beginnings in audiovisual work to running a 12-person MSP team, Stephanie’s story is a masterclass in how emotional intelligence and empowerment can transform service delivery.
Stephanie discusses the cultural shift that occurs when moving from internal IT to MSP environments—where empathy, patience, and clear client communication become just as important as technical skill. She shares strategies for hiring, training, and retaining technicians through ongoing engagement, “tech bingo” team building, and autonomy rooted in trust. Drawing inspiration from the Ritz-Carlton model, she emphasizes empowering engineers to deliver exceptional, human-centered experiences that build loyalty and pride.
For MSPs looking to strengthen leadership and service culture, explore our articles on creating a people-first MSP culture, supporting your support team by hiring a dispatcher, and keeping your support team accountable. 
For more episodes and insights, visit the BMK Vision Podcast main page →
Stephanie Carbone is an IT Operations Manager leading a 12-person MSP team focused on empathy-driven customer service and employee engagement. She’s redefining what it means to deliver IT support through people-first leadership and hospitality-inspired empowerment.
🌐 Connect with Stephanie on LinkedIn →
Josh Peterson is the CEO of Bering McKinley and host of the BMK Vision Podcast. Through the From the Trenches series, Josh spotlights MSP leaders who have built authentic, people-centered organizations that balance profitability with purpose.
    
    
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In this From the Trenches episode, Sparkle Tufano, CEO of Sparkle Innovations, joins Josh Peterson to share her journey from theatrical...
    
    
    1 min read
In this From the Trenches episode, Daniel Oquendo, owner of Whispering Dragons, joins Josh Peterson to discuss building and sustaining a ...
    
    
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In this From the Trenches episode, Carlos Torres III shares his journey from running a marketing agency to building an MSP. With host Josh...