Josh Peterson
In this From the Trenches episode, Sparkle Tufano, CEO of Sparkle Innovations, joins Josh Peterson to share her journey from theatrical pyrotechnics to IT leadership—and how she built an MSP focused on women-owned businesses in Middle Tennessee. Sparkle reveals how creativity, communication, and community can redefine success for modern MSPs.
She discusses serving a niche of women-led companies who value transparency and relationship-driven service, her hands-on approach to quarterly business reviews, and the importance of staying embedded in the local community. The conversation also explores how MSPs must evolve with AI innovation and cybersecurity, and how prompt-engineering skills and agentic AI will soon become essential for client success.
For MSPs exploring niche growth, client relationships, and AI adoption, read our related resources: creating a people-first MSP culture, supporting your support team, and improving MSP financial operations through better data.
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Episode Highlights
- 00:01:00 – From theatre lighting and pyrotechnics to IT leadership.
- 00:16:00 – 85% of Sparkle Innovations’ clients are women-owned businesses.
- 00:29:50 – Security and AI: the dual pillars of modern MSP strategy.
- 00:33:30 – Understanding agentic AI and prompt engineering for MSP growth.
- 00:39:30 – The importance of local presence and community engagement.
- 00:49:00 – Rethinking QBRs as relationship check-ins, not just data reports.
About the Guest
Sparkle Tufano is the CEO of Sparkle Innovations, an MSP serving primarily women-owned and women-led organizations across Middle Tennessee. With roots in theatrical technology and over a decade in IT, Sparkle combines creativity, precision, and empathy to deliver people-focused technology solutions.
🌐 Connect with Sparkle on LinkedIn →
About the Host
Josh Peterson is the CEO of Bering McKinley and host of the BMK Vision Podcast. Through the From the Trenches series, Josh spotlights leaders redefining MSP growth through authenticity, innovation, and community.
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