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#23 – From the Trenches - MSP Sales Leadership (Rafi Cohn)
In this From the Trenches episode, Rafi Cohn, Head of Sales and Marketing at IntelliComp, joins Josh Peterson to discuss the realities of...
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Josh Peterson
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Oct 21, 2025 8:00:00 AM
In this From the Trenches episode, Daniel Oquendo, owner of Whispering Dragons, joins Josh Peterson to discuss building and sustaining a micro MSP that serves small and local businesses. Daniel shares his path from game development to managed IT services, recounting early wins—like solving a critical certificate issue for a juvenile detention system—and the lessons learned along the way.
Now operating as a solo entrepreneur supporting around 20 clients, Daniel explains how strategic vendor partnerships and automation tools help him scale without staff overhead. He also reveals how his involvement in Beam Media Corp. is helping bridge MSP education and streaming innovation—using video and community engagement to make technology more approachable for small business owners.
For MSPs navigating small-business growth and innovation, explore these related articles: how to build profitable service agreements, creating a people-first MSP culture, and improving MSP financial operations through better data.
Return to the BMK Vision Podcast main page →
Daniel Oquendo is the owner of Whispering Dragons, a micro MSP based in Florida serving small businesses with a focus on reliability, education, and cybersecurity. Daniel is also involved in Beam Media Corp., where he explores how streaming technology can help MSPs and creators build stronger digital communities.
🌐 Connect with Daniel on LinkedIn →
Josh Peterson is the CEO of Bering McKinley and host of the BMK Vision Podcast. Through the From the Trenches series, Josh highlights MSP leaders who redefine growth through creativity, resilience, and genuine client connection.
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In this From the Trenches episode, Rafi Cohn, Head of Sales and Marketing at IntelliComp, joins Josh Peterson to discuss the realities of...
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In this From the Trenches episode, Stephanie Carbone, IT Operations Manager at a Managed Service Provider (MSP), joins Josh Peterson to...
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In this From the Trenches episode, Chris Hart, founder of Irongate MSP, joins Josh Peterson to discuss what it’s like to launch a new MSP...