Josh Peterson
%20(14).png)
Particularly with the cyberthreat landscape, SMBs will need MSPs more and more
-Esteban Blanco, chief geek officer of Blanco I.T., an MSP in Arlington, Texas
According to the MSP Success magazine,98% of MSPs anticipate higher revenue and 96% predict higher profit in 2025.
Business owners in the MSP industry are excited about the figures, but it leads us to the question: What does your company offer that others don't? How do you plan to stand out in this highly competitive industry? These questions are especially important if you're a beginner MSP still figuring out how to grow.
Well, we have got you the right answers! This blog explores the top 8 expert-backed strategies, along with implementation tips to scale your MSP business growth.
Top 8 MSP Growth Strategies
An MSP business development model relies on two elements: a clear understanding of one's own strengths and knowledge of what your customer needs.
Here are the top MSP business growth strategies to help you boost your ROI.
1. Factor in vertical specialization
MSPs can set themselves apart from generic competition and command greater margins by concentrating on a particular specialization.
Instead of trying to serve all markets, specialization enables tailored solutions and stronger client relationships.
You can kickstart by:
- Choosing industries (such as healthcare or finance) where you already have experience or where you believe there is a lot of room for expansion
- Recognizing the particular operational and compliance requirements of that market
- Creating focused advertising campaigns that showcase your unique offerings
2. Prioritize security offerings
Customers are more worried than ever about safeguarding their data due to the rise in cybersecurity risks.
According to Precedence Research, the size of the worldwide cybersecurity services market was estimated at USD 166.58 billion in 2024 and is expected to increase at a CAGR of 6.42% to reach around USD 310.35 billion by 2034. These numbers indicate the extensive demand for cybersecurity services.
Hence, you can provide value and generate recurring income streams by establishing security as a key provision.
You can implement this tip by:
- Investing in cutting-edge security tools like EDR, SIEM, and vulnerability assessments
- Providing proactive incident response and security monitoring
- Informing clients on compliance standards and best practices
3. Look for strategic partnerships
Partnerships can open up new client channels and expand your service offerings. For instance, collaborating with vendors or software providers will increase your market reach and create a value proposition for your customers.
All you need to do is:
- Find potential partners whose service goals align with your niche
- Introduce bundled solutions or referral programs
- Invest time in attending networking events
4. Integrate AI and automation tools
Automation helps MSPs deliver faster, more reliable services. PWC estimates that by 2035, AI will increase productivity by 40%.
From customer service to fine-tuning cybersecurity, automation can help your MSP business in manifold ways. This further saves you money while boosting efficiency on an everyday basis.
How to implement?
- Automate repetitive processes such as user onboarding and patch management
- Pinpoint and address cybersecurity threats
- Use self-service portals or chatbots to assist customers
5. Embrace outcome-based selling
Solid ROI is a must for contemporary MSP clients. Hence, you must change the way you pursue sales by putting more emphasis on business results than technical details.
This is because agreements are increasingly based on quantifiable customer performance criteria.
Instances of successful outcome-based MSP sales methods include:
- SLAs based on performance that come with financial assurances
- Proposals for shared cost savings
- Pricing tiers driven by KPIs
- Services for strategic IT blueprints
Pro Tip: Offer proof-of-concept projects to showcase potential outcomes before full deployment.
6. Streamline your sales funnel with focus on productization
A repeatable, well-organized sales process lowers sales cycle friction and speeds up growth. Hence, productizing services facilitates the sale and expansion of offers.
How to turn your MSP services into a product:
- Divide key services into several service levels
- Create consistent procedures for deployment
- Make persuasive sales collateral for every package
- Put value-based pricing concepts into practice
- Get customer input to improve your offerings
Pro Tip: Use CRM tools to track sales pipeline stages and optimize conversions
7. Emphasize customer success and retention
It is more profitable to retain current customers than to find new ones. According to Forbes, a mere 5% increase in customer retention rates can result in a 25% to 95% boost in profits.
Hence. Prioritize establishing a strong bond with your client by offering prompt assistance and consistently delivering value.
Here is how to do it:
- Communicate with clients regularly through surveys and meaningful discussions
- Provide resources to equip customers and optimize the use of the solution
- Establish a customer success team to ensure that customers are satisfied
8. Test + optimize ( on repeat )
Staying ahead of the curve in a growing industry like MSP requires constant improvement.
You need to focus on experimentation and continuous evaluation to ensure your sales and marketing strategies are helping MSP revenue growth.
How to ensure continuous improvement?
- Track operational data using analytics tools
- Conduct A/B tests on service models and sales pitches
- Ask for feedback regularly and modify offerings as necessary
Plan Your MSP Business Growth for Improved ROI!
To drive MSP business growth, you must have a full-fledged roadmap that includes everything from sales strategies to customer retention programs.
You can increase MSP profitability by focusing on long-term partnerships rather than just closing one-time deals. This is because the MSP industry works on a strong trust between client and customer.
From deep consultation to customized solutions, all you need is a proactive approach to drive recurring revenues.
If you are wondering where to start your MSP growth journey, Bering McKinley is here to help. We offer end-to-end MSP sales consultation, including baseline assessments and master project plans to drive your revenue seamlessly.
Contact us today to learn more about how our expert team can help you with tangible business growth outcomes.
Key Takeaway
- Focus on vertical specialization by highlighting deep industry expertise. This helps in increasing MSP credibility and maximizing profitability.
- You must develop a strategic sales funnel specific to MSP services to ensure a steady pipeline of qualified leads.
- MSP business growth is all about long-term client partnerships and trust rather than one-time deals.
- Always monitor your key KPIs to better your sales and financial strategies.