--- title: Bering McKinley | Helping MSPs Grow, Scale and Exit description: Bering McKinley is an MSP consulting firm. For almost two decades, we've helped MSP owners and their teams grow, scale and exit on their terms. image: https://beringmckinley.com/hubfs/Imported_Blog_Media/BMK-2020-Full-Logo-Large-TM-TAG-CLR-1024x467.png --- [Skip to content](https://beringmckinley.com#main-content) [![Bering McKinley Logo](https://beringmckinley.com/hs-fs/hubfs/BMK%20(just%20text)%20logo.png?width=2000&height=369&name=BMK%20(just%20text)%20logo.png "Bering McKinley Logo")](https://beringmckinley.com?hsLang=en) - [What We Do](https://beringmckinley.com/vision) - [BMK Vision](https://beringmckinley.com/vision) - [About](https://beringmckinley.com/about) - [Team](https://beringmckinley.com/team) - [Consult with BMK](https://beringmckinley.com/consult-with-bmk) - [Blog](https://beringmckinley.com/blog) - [Podcast](https://beringmckinley.com/bmkvisionpodcast) - [The Vision Brief](https://beringmckinley.com/the-vision-brief) - [Contact](https://beringmckinley.com/contact) - [Text us](SMS:212.300.3016) - [Vision | Log in](https://app.bmkvision.com) Search - There are no suggestions because the search field is empty. Consulting for MSP owners and their teams # Your MSP doesn't need another tool. It needs a plan. Bering McKinley is an MSP consulting firm. For almost two decades, we've helped MSP owners and their teams grow, scale, and exit on their terms. We built Vision: an MSP business operating system that starts with a one-year plan and a consultant who specializes in MSPs and works alongside you. [BOOK A WALK-THROUGH](https://meetings.hubspot.com/joshpeterson/vision-walk-through)[How Vision works](https://beringmckinley.com#how-vision-works) SAMPLE PLAN · YEAR ONE, MONTH 4 OF 12 COMPANY GOAL $3.2M revenue at 15% net profit by December 31 Owner: CEO MILESTONES Q1Service payroll at 33% of service revenueDone Q2Agreement gross profit at 65%On track Q3Second sales rep hired and rampedStarted Q4Owner out of the service queuePlanned 12 monthly plan meetings and 4 quarterly reviews. Sample plan, for illustration. ##### THE TOOL TRAP ## IF A TOOL COULD FIX IT, YOU'D HAVE FIXED IT ALREADY You've bought the PSA, the RMM, the automation platform, the dashboard. You know how to solve a technical problem. But margin that won't move, techs who are always busy and never profitable, and a sales pipeline that depends on the owner are not technical problems. They are business problems, and they need a plan, a cadence, and someone who holds you to it. MARGIN You know your top line. Do you know your gross margin on managed services, by agreement? PEOPLE Service payroll is your biggest cost. Is it 33% of service revenue or 48%? Which one is the plan? EXIT Whether you sell in two years or twenty, a buyer pays for a business that runs without its owner. ##### RESULTS ## WHAT CLIENTS SAY ABOUT WORKING WITH BERING MCKINLEY ### Client stories [![Jeff Norton, client story video](https://i.ytimg.com/vi/tgzLkFg_6ms/hqdefault.jpg)Jeff NortonPresident, Datum Consulting](https://www.youtube.com/watch?v=tgzLkFg_6ms)[![Kevin Tobey, client story video](https://i.ytimg.com/vi/01FuyLVJ7ng/hqdefault.jpg)Kevin TobeyPresident, Salem Business Computers](https://www.youtube.com/watch?v=01FuyLVJ7ng)[![Albert Steed, client story video](https://i.ytimg.com/vi/wtGHBNbeQVY/hqdefault.jpg)Albert SteedPresident, Advanced Computer Solutions](https://www.youtube.com/watch?v=wtGHBNbeQVY) ### What clients say BMK has been instrumental in providing our company with its services. We have followed their model and are seeing remarkable growth that shows no signs of slowing down. All consultants are genuine, knowledgeable, and super friendly. I highly recommend them! Faheem Ahmad Service Manager, Technical Doctor LLC The Bering McKinley team has been game-changers for our sales process. Their insights and strategies are not just practical but also deliver measurable results. We genuinely value their expertise and its impact on our growth! Alek Pirkhalo CEO and Co-Founder, Infiniwiz SafePoint IT BMK's optimistic and upbeat demeanor, combined with the expertise they bring to the engagement, continues to enhance our sales process. Their contributions have even improved our team's focus and performance. Peter Casserly President, Casserly Consulting × ##### THE PEOPLE ## TWENTY YEARS INSIDE HUNDREDS OF MSPS Bering McKinley (BMK) has spent twenty years inside hundreds of MSPs: implementing their software, teaching their teams, running their peer groups and working their plans. We know the Friday afternoon outage, the tech who quit mid-project, and the month payroll was tight. That is why Vision is a plan with a person attached, not a report. [MEET THE TEAM](https://www.beringmckinley.com/team?hsLang=en) 2006Working with MSP owners and their teams for twenty years 2012Developed the industry standards for MSP financial metrics 2015Introduced Agreement Gross Profit and Effective Hourly Rate to the industry TodayOne offer: Vision ##### HOW VISION WORKS ## STRATEGY. TACTICS. EXECUTION. RESULTS. Four steps in one year. The plan is the product, the monthly work is the engine, and the numbers keep score. AT THE START ### 1. Onboard Your financials connect to the Vision platform, and you see your numbers against BMK's standards. AT THE START ### 2. Strategic Planning Session One to two days with your leadership team produce a one-year plan, with an owner and a date on every goal. MONTHS 1 TO 12 ### 3. Monthly plan work Your consultant works the plan with you every month and reviews your numbers with you. MONTHS 3, 6, 9 AND 12 ### 4. BMK Quarterly Review (BQR) Every quarter you score the plan against the financials and reset the next ninety days. Vision fits MSPs from about $1M to $15M in revenue that want to grow on purpose. [SEE WHAT'S IN A VISION PLAN](https://www.beringmckinley.com/vision?hsLang=en) ##### READY TO TALK? ## TALK TO US ABOUT VISION Pick a time on Josh's calendar, or send a note and he will reply personally within one business day. [BOOK A WALK-THROUGH](https://meetings.hubspot.com/joshpeterson/vision-walk-through) A walk-through with Josh Peterson, 15 or 30 minutes. Not ready to talk? [Get The Vision Brief](https://www.beringmckinley.com/the-vision-brief?hsLang=en) Or send a note: [![Bering McKinley Logo](https://beringmckinley.com/hs-fs/hubfs/BMK%20(just%20text)%20logo.png?width=2000&height=369&name=BMK%20(just%20text)%20logo.png "Bering McKinley Logo")](https://beringmckinley.com?hsLang=en) [What we do](https://beringmckinley.com/vision?hsLang=en) [About](https://beringmckinley.com/about?hsLang=en) [Blog](https://beringmckinley.com/blog?hsLang=en) [Podcast](https://beringmckinley.com/bmkvisionpodcast?hsLang=en) [The Vision Brief](https://beringmckinley.com/the-vision-brief?hsLang=en) [Contact](https://beringmckinley.com/contact?hsLang=en) [Careers](https://beringmckinley.com/careers?hsLang=en) #### Bering McKinley 650 Warrenville Road Suite 100 #1007 Lisle, IL 60532 Phone: 212.300.3016 [Text us: 212.300.3016](SMS:212.300.3016) Email: [info@beringmckinley.com](mailto:info@beringmckinley.com) [Click here to schedule a meeting](https://app.hubspot.com/meetings/joshpeterson/introduction-to-bering-mckinley) [Policies, Terms and Conditions](https://beringmckinley.com/policy?hsLang=en) ##### Follow Us [Follow us on Facebook](https://www.facebook.com/BeringMckinley) [Follow us on Instagram](https://www.instagram.com/beringmckinley/?hl=en) [Follow us on LinkedIn](https://www.linkedin.com/company/bering-mckinley) [Follow us on X](https://twitter.com/beringmckinley) © 2026 All rights reserved. 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