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#26 - Don't be That Guy - Know Your Numbers or Die - MSP KPIs (Ryan Alter)
In this Don’t Be That Guy episode, Josh Peterson is joined by Ryan Alter to break down the essential KPIs that define a financially healthy...
2 min read
Josh Peterson
:
Jul 2, 2025 8:00:00 AM
In Episode #4 of Don’t Be That Guy, hosts Josh Peterson and Ryan Alter tackle a perennial MSP challenge: getting technicians to track time accurately. They argue that poor time entry isn’t a technician problem—it's a leadership and process problem. Overburdened techs juggle dispatch, follow-up, prioritization, and troubleshooting, so time entry naturally falls by the wayside. To fix this, leaders must provide structure, redefine roles, and instill the habits that drive accurate data and profitability.
Josh and Ryan emphasize the benefits of appointing a dispatcher, even in small teams, to free technicians from administrative tasks. They outline clear time-entry standards—eight hours a day, 40 hours a week, submitted by Friday at 5 p.m., approved by Monday morning—and suggest reviewing time logs multiple times per day. Charge codes should capture all activities, not just billable hours, providing insight into meetings, PTO, research, and sales support. Leadership must “inspect at the same rate they expect,” coaching technicians with kindness and consistency. With the right structures in place, accurate time entry improves gross profit, billing accuracy, and overall service quality.
To learn more about time-entry discipline and technician accountability, explore our articles Recording Your IT Support Timecard and Time Entry Policies That Drive Profitability.
For more conversations like this, visit the BMK Vision Podcast main page →
Ryan Alter is a former MSP owner from Missoula, Montana. Over two decades he grew a one‑man break‑fix shop into a 25‑person operation before selling it. Ryan shares practical insights on time entry, dispatch discipline and building processes that empower technicians and leaders alike.
Josh Peterson is the CEO of Bering McKinley and host of the BMK Vision Podcast. Through the Don’t Be That Guy series, Josh helps MSP owners improve profitability and customer experience through data-driven decisions and operational discipline.
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