1 min read
#14 – Don’t Be That Guy - MSP Sales Role-Play - Practice Wins (Ryan Alter)
In this Don’t Be That Guy episode, Josh Peterson and Ryan Alter break down one of the most powerful yet underused tools in sales: role...
1 min read
Josh Peterson
:
Aug 26, 2025 8:00:00 AM
In this From the Trenches episode, Terry Baylor, founder of Lift Life Technology, joins Josh Peterson to share his journey from corporate IT to entrepreneurship—building a healthcare-focused MSP in Houston. Rooted in faith and service, Terry’s mission is to help healthcare providers meet growing cybersecurity and HIPAA compliance demands while maintaining human-centered care.
Terry discusses transitioning into the MSP space, leveraging ConnectWise tools, and narrowing his focus to healthcare clients. He emphasizes leadership through humility, mentorship, and education—particularly around the Healthcare Cybersecurity and Resiliency Act of 2024—which will redefine compliance expectations for medical practices nationwide.
For MSPs exploring compliance-focused growth, learn how to prepare with our insights on HIPAA compliance and cybersecurity best practices, why vertical specialization drives MSP success, and how client education builds trust and long-term retention.
For more episodes and insights, visit the BMK Vision Podcast main page →
Terry Baylor is the founder of Lift Life Technology, a Houston-based MSP specializing in cybersecurity and HIPAA compliance for healthcare providers. With a background in corporate IT and healthcare systems, Terry helps clinics and private practices strengthen their cybersecurity posture while meeting regulatory standards.
🌐 Connect with Terry on LinkedIn →
Josh Peterson is the CEO of Bering McKinley and host of the BMK Vision Podcast. Through the From the Trenches series, Josh highlights stories from MSP leaders who are redefining success through leadership, community service, and specialized focus.
1 min read
In this Don’t Be That Guy episode, Josh Peterson and Ryan Alter break down one of the most powerful yet underused tools in sales: role...
1 min read
In this From the Trenches episode, Josh Peterson interviews Nicholas Reimer from Alternative Payments to explore how MSPs can optimize ...
1 min read
In this From the Trenches episode, Joe Guerrero—creator of the After Prison Show—shares his inspiring story of transformation from serving...