#54 – From the Trenches: Faith, Stewardship & Blue Ocean Vision (Jason Robinson – IntegriTech)

In this From the Trenches episode, Jason Robinson, co-founder of IntegriTech, joins Josh Peterson for a deeply reflective conversation on faith-driven leadership, stewardship, and building an MSP with long-term purpose. Jason shares how he and his partner stepped away from secure corporate careers to serve their local business community in Northwest Arkansas, guided by a clear sense of calling, humility, and responsibility. Throughout the discussion, the conversation highlights how peace, trust, and intentional decision-making shape leadership—principles that closely align with the Vision operating system used by MSPs to lead with clarity and discipline.

The episode also explores the hard-earned lessons of moving from elite technical roles into true business ownership, including early struggles with cash flow, pricing, sales, and operational structure. Jason and Josh dig into why many MSPs stall in a crowded, red-ocean market and how a blue-ocean mindset—focused on advisory services, VCIO leadership, and strategic guidance—creates meaningful differentiation. For MSP owners navigating growth, partnerships, and long-term stewardship, this conversation reinforces the importance of purpose, people, and execution as foundations for sustainable success.

For MSP leaders looking to strengthen vision, execution, and long-term value, explore related resources from Bering McKinley: MSP consulting services that help you lead, scale, and win and managed service provider consulting: your partner for MSP excellence.

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Episode Highlights

• 00:00:54 – Leaving corporate life to serve a local community.
• 02:00:00 – Faith, calling, and leadership purpose.
• 06:30:00 – Peace, decision-making, and avoiding fear-based choices.
• 15:10:00 – Early business mistakes and stewardship lessons.
• 31:00:00 – Red-ocean MSPs vs. blue-ocean advisory vision.
• 46:20:00 – The future of VCIO and strategic MSP leadership.

About the Guest

Jason Robinson is the co-founder of IntegriTech, an MSP based in Northwest Arkansas focused on faith-driven leadership, stewardship, and strategic technology advisory. With decades of Fortune 100 enterprise experience, Jason brings a unique blend of technical depth, humility, and long-term vision to the MSP space.

🌐 Connect with Jason on LinkedIn →

About the Host

Josh Peterson is the CEO of Bering McKinley and host of the BMK Vision Podcast. Through the From the Trenches series, Josh speaks candidly with MSP owners and operators about growth, execution, and long-term value creation.

🔗 Connect with Josh on LinkedIn →