--- title: "Agreement Gross Profit: Why It Demands Your Focused Attention" description: The only thing more important than profit is agreement gross profits, as it’s the best indicator of the health of your business. image: https://beringmckinley.com/hubfs/%5BFI%5D%20Why%20You%E2%80%99re%20Not%20Paying%20Enough%20Attention%20To%20Agreement%20Gross%20Profits.jpg --- [Skip to the main content.](https://beringmckinley.com/blog/why-youre-not-paying-enough-attention-to-agreement-gross-profits#main-content) [![Bering McKinley Logo](https://beringmckinley.com/hs-fs/hubfs/BMK%20(just%20text)%20logo.png?width=588&height=164&name=BMK%20(just%20text)%20logo.png "Bering McKinley Logo")](https://beringmckinley.com) [![BMK (just text) logo](https://beringmckinley.com/hs-fs/hubfs/BMK%20(just%20text)%20logo.png?width=1212&height=224&name=BMK%20(just%20text)%20logo.png "BMK (just text) logo")](https://beringmckinley.com) - [What We Do](https://beringmckinley.com/vision) - [BMK Vision](https://beringmckinley.com/vision) - [BPA](https://beringmckinley.com/business-performance-assessment) - [Master Project Plan](https://beringmckinley.com/master-project-plan) - [Management Consulting](https://beringmckinley.com/management-consulting) - [Sales Consulting](https://beringmckinley.com/sale-consulting) - [Application Consulting](https://beringmckinley.com/application-consulting) - [Finance Consulting](https://beringmckinley.com/finance-consulting) - [Who We Work With](https://beringmckinley.com/who-we-work-with) - [MSP / ITSP (1M or Less Revenue)](https://beringmckinley.com/msps-less-than-1m-revenue) - [MSP / ITSP (1-3M Revenue)](https://beringmckinley.com/msps-1-to-3m-evenue) - [MSP / ITSP (3-15M+ Revenue)](https://beringmckinley.com/msps-3-to-15m-plus-revenue) - [Internal IT Departments](https://beringmckinley.com/it-department) - [Brands We Work With](https://beringmckinley.com/brands-we-work-with) - [ConnectWise](https://beringmckinley.com/brands-we-work-with) - [Intuit / QuickBooks](https://beringmckinley.com/brands-we-work-with) - [MSP Bots](https://beringmckinley.com/brands-we-work-with) - [IT Glue](https://beringmckinley.com/brands-we-work-with) - [Datto](https://beringmckinley.com/brands-we-work-with) - [Lionguard](https://beringmckinley.com/brands-we-work-with) - [SkyKick](https://beringmckinley.com/brands-we-work-with) - [Lifecycle Insights](https://beringmckinley.com/brands-we-work-with) - [Phin](https://beringmckinley.com/brands-we-work-with) - [Alternative Payments](https://beringmckinley.com/brands-we-work-with) - [Vendor? 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Hooray! But how good are your agreement gross profit margins? So often, business owners don’t grasp the importance of agreement gross profit, and it always comes back to bite them. They might have a bird's eye view of how much money is coming in, but they are missing the finer details of how profitable their services are. The best way to make sure your agreement gross profits are in good shape is to review them regularly and make the appropriate adjustments. However, it’s first important to understand why the agreement gross profit reviews are so critical for your business’ success. Agreement gross profit, broken down simply is the margin on each agreement you make with your clients. If you don’t understand how much each of these deals is profiting you individually, then you don’t actually have a true grip on how your business is performing. The components of these agreements are, of course, very simple: the amount your clients are paying you is subtracted by the effort your teams are putting into completing your service. While this is pretty straightforward, the nuances of what is truly occurring in your agreements are where the true indicators of performance are located. For example, if your profit margins on an individual deal are low, you know that your team is either overworked or your business requires a larger team.  On the other hand, if your profit margins are way high, you might want to evaluate just how good of a job you do for your clients. It’s not just about how much money you’re racking in but also how effective you are for your clients. Don’t cheap out; it could lead to clients leaving your business. It’s incredibly important to dive into each and every deal individually to discover where you’re at. If you are just looking at the total profit, you might be thrown off by one overall profitable deal while your other agreements are barely squeaking by. That means your business looks healthy on the outside but is actually sick on the inside.   If you’re wondering what the correct profit margin should be, good question. You should shoot for a *65%* profit on *each* of your agreement deals. This is a sweet spot to know that you’re getting the best of each deal while serving your client the best work possible. 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