Top Indicators That Your MSP Needs a Sales Consultant

Sales is a critical part of having an MSP business. You could have the best software in the galaxy, but it won’t make much of a difference to your company if you cannot connect with your customers.

Hiring an experienced sales consultant to bolster your sales performance would be wise. If your MSP is struggling with one or all of these aspects of sales below, then it’s time to add a sales consultant to your team.

Continual Decline In Sales 

Of course, it doesn’t take an MBA to know declining sales numbers typically spell out bad news for your business.

If your business faces a repeated sales decline, you must hire a sales consultant- and fast. Sales consultants can use their MSP industry expertise to help you quickly stop taking on heavy financial losses and identify why your sales have declined.

While there is likely no overnight miracle fix, sales consultants can at least assist you in righting the ship before further evaluating why your sales department is struggling. 

Lack Of Development In Your Sales Department

During the development of some MSPs, employees are forced to wear different hats and are often thrust into sales responsibilities with little prior experience. An all-hands-on-deck mentality might get you through the first few stages of building your MSP, but it ultimately limits your sales success.

If you want your MSP to continue growing, hire a sales consultant to create an organizational structure and culture to build your sales department. With expert guidance, you can ensure your sales team is designed with a proper foundation that can help your team hit the ground running.

If you’re not ready to expand your sales department, adding a sales consultant to your team is even more vital. If you’re unwilling or unable to bring on more employees, you must emphasize ensuring your sales process is as efficient as possible. Luckily, sales consultants can squeeze every last drop out of your sales resources, so you don’t have to break the bank to get improved results.

Struggling To Close Deals

Sales are all about closing the deal. While this seems like an overstatement, many MSPs flourish in generating customer leads but need help with delivering a sale. This lack of deal conversions often isn’t due to a product’s shortcomings but rather because of shaky sales tactics.

Sales consultants will analyze your sales data and overall workflow to properly understand why your leads are failing to convert and can provide additional insight to make your process more efficient and effective. This may include adding more organizational tools, teaching sales strategy, and establishing realistic goals for your sales team to strive for.

A sales consultant will also help your MSP establish clear and consistent sales messaging. Having distinct sales messaging is critical to creating a deeper connection with your customers. When your product and sales strategies aren’t enough, your messaging will shift your customer from being interested to becoming emotionally or logically invested and increasingly likely to purchase your product or service.

Sign Up For Bering McKinley’s Vision Service

As former MSP owners and experts, we know the challenges of building MSPs first-hand.

At Bering McKinley, our consultants have a wealth of experience in the MSP industry and are eager to share their wisdom with MSP owners hungry to improve their sales performance.

Sign up for Vision here if you’re ready for your MSP to take off.