---
title: "#4 – Don’t Be That Guy - MSP Time Tracking - Stop Telling Techs (Ryan Alter)"
description: Learn why technician time tracking is a leadership challenge, not a tech problem. Josh Peterson & Ryan Alter share dispatch strategies, daily reviews and time-entry tips to boost MSP profitability and client satisfaction.
image: https://beringmckinley.com/hubfs/%234%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20-%20MSP%20Time%20Tracking%20-%20Stop%20Telling%20Techs%20(Ryan%20Alter).png
---
[Skip to the main content.](https://beringmckinley.com/blog/bering-mckinley-podcast-blog/4-dont-be-that-guy-msp-time-tracking-stop-telling-techs#main-content)
[%20logo.png?width=588&height=164&name=BMK%20(just%20text)%20logo.png "Bering McKinley Logo")](https://beringmckinley.com)
[%20logo.png?width=1212&height=224&name=BMK%20(just%20text)%20logo.png "BMK (just text) logo")](https://beringmckinley.com)
- [What We Do](https://beringmckinley.com/vision)
- [BMK Vision](https://beringmckinley.com/vision)
- [BPA](https://beringmckinley.com/business-performance-assessment)
- [Master Project Plan](https://beringmckinley.com/master-project-plan)
- [Management Consulting](https://beringmckinley.com/management-consulting)
- [Sales Consulting](https://beringmckinley.com/sale-consulting)
- [Application Consulting](https://beringmckinley.com/application-consulting)
- [Finance Consulting](https://beringmckinley.com/finance-consulting)
- [Who We Work With](https://beringmckinley.com/who-we-work-with)
- [MSP / ITSP (1M or Less Revenue)](https://beringmckinley.com/msps-less-than-1m-revenue)
- [MSP / ITSP (1-3M Revenue)](https://beringmckinley.com/msps-1-to-3m-evenue)
- [MSP / ITSP (3-15M+ Revenue)](https://beringmckinley.com/msps-3-to-15m-plus-revenue)
- [Internal IT Departments](https://beringmckinley.com/it-department)
- [Brands We Work With](https://beringmckinley.com/brands-we-work-with)
- [ConnectWise](https://beringmckinley.com/brands-we-work-with)
- [Intuit / QuickBooks](https://beringmckinley.com/brands-we-work-with)
- [MSP Bots](https://beringmckinley.com/brands-we-work-with)
- [IT Glue](https://beringmckinley.com/brands-we-work-with)
- [Datto](https://beringmckinley.com/brands-we-work-with)
- [Lionguard](https://beringmckinley.com/brands-we-work-with)
- [SkyKick](https://beringmckinley.com/brands-we-work-with)
- [Lifecycle Insights](https://beringmckinley.com/brands-we-work-with)
- [Phin](https://beringmckinley.com/brands-we-work-with)
- [Alternative Payments](https://beringmckinley.com/brands-we-work-with)
- [Vendor? Work with us.](https://beringmckinley.com/brands-we-work-with)
- [About](https://beringmckinley.com/about)
- [Team](https://beringmckinley.com/team)
- [Careers](https://beringmckinley.com/careers)
- Other BMK Brands
- [BMK Community](https://bmkcommunity.com)
- [BMK Education](https://bmkcommunity.com/education-and-training/)
- [BMK Operations](https://www.bmkcommunity.com/msp-operations/)
- [Blog](https://beringmckinley.com/blog)
- [Contact](https://beringmckinley.com/contact)
- [Text us](SMS:212.300.3016)
Search
[](https://beringmckinley.com/hs/cta/wi/redirect?encryptedPayload=AVxigLItC1jbYo3%2F6H1r4dhJw5tJgyzbqVmzK71jijqrUilOikA%2B5%2B71UCYwsCAd60t24c0g1tOXlPKOMX%2FDM8vCkP3i2vup4VJJ76qn1H6x7nWlheZQTiHkZho7DC8gEWeFirtyqL4%2Bh9YgB7nfM66fJf604xuSfwz5yQtbJu32tAO0fcNIMAaP5zEWTwzRKC8f&webInteractiveContentId=195731585557&portalId=2725629)
Toggle Menu
Search
Toggle Menu
[](https://beringmckinley.com/hs/cta/wi/redirect?encryptedPayload=AVxigLItC1jbYo3%2F6H1r4dhJw5tJgyzbqVmzK71jijqrUilOikA%2B5%2B71UCYwsCAd60t24c0g1tOXlPKOMX%2FDM8vCkP3i2vup4VJJ76qn1H6x7nWlheZQTiHkZho7DC8gEWeFirtyqL4%2Bh9YgB7nfM66fJf604xuSfwz5yQtbJu32tAO0fcNIMAaP5zEWTwzRKC8f&webInteractiveContentId=195731585557&portalId=2725629)
- [What We Do](https://beringmckinley.com/vision)
- [BMK Vision](https://beringmckinley.com/vision)
- [BPA](https://beringmckinley.com/business-performance-assessment)
- [Master Project Plan](https://beringmckinley.com/master-project-plan)
- [Management Consulting](https://beringmckinley.com/management-consulting)
- [Sales Consulting](https://beringmckinley.com/sale-consulting)
- [Application Consulting](https://beringmckinley.com/application-consulting)
- [Finance Consulting](https://beringmckinley.com/finance-consulting)
- [Who We Work With](https://beringmckinley.com/who-we-work-with)
- [MSP / ITSP (1M or Less Revenue)](https://beringmckinley.com/msps-less-than-1m-revenue)
- [MSP / ITSP (1-3M Revenue)](https://beringmckinley.com/msps-1-to-3m-evenue)
- [MSP / ITSP (3-15M+ Revenue)](https://beringmckinley.com/msps-3-to-15m-plus-revenue)
- [Internal IT Departments](https://beringmckinley.com/it-department)
- [Brands We Work With](https://beringmckinley.com/brands-we-work-with)
- [ConnectWise](https://beringmckinley.com/brands-we-work-with)
- [Intuit / QuickBooks](https://beringmckinley.com/brands-we-work-with)
- [MSP Bots](https://beringmckinley.com/brands-we-work-with)
- [IT Glue](https://beringmckinley.com/brands-we-work-with)
- [Datto](https://beringmckinley.com/brands-we-work-with)
- [Lionguard](https://beringmckinley.com/brands-we-work-with)
- [SkyKick](https://beringmckinley.com/brands-we-work-with)
- [Lifecycle Insights](https://beringmckinley.com/brands-we-work-with)
- [Phin](https://beringmckinley.com/brands-we-work-with)
- [Alternative Payments](https://beringmckinley.com/brands-we-work-with)
- [Vendor? Work with us.](https://beringmckinley.com/brands-we-work-with)
- [About](https://beringmckinley.com/about)
- [Team](https://beringmckinley.com/team)
- [Careers](https://beringmckinley.com/careers)
- Other BMK Brands
- [BMK Community](https://bmkcommunity.com)
- [BMK Education](https://bmkcommunity.com/education-and-training/)
- [BMK Operations](https://www.bmkcommunity.com/msp-operations/)
- [Blog](https://beringmckinley.com/blog)
- [Contact](https://beringmckinley.com/contact)
- [Text us](SMS:212.300.3016)
- Example Link
- Example Link
- Example Link
[Facebook](https://beringmckinley.com/blog/bering-mckinley-podcast-blog/4-dont-be-that-guy-msp-time-tracking-stop-telling-techs#0) [Instagram](https://beringmckinley.com/blog/bering-mckinley-podcast-blog/4-dont-be-that-guy-msp-time-tracking-stop-telling-techs#0) [Linkedin](https://beringmckinley.com/blog/bering-mckinley-podcast-blog/4-dont-be-that-guy-msp-time-tracking-stop-telling-techs#0) [X](https://beringmckinley.com/blog/bering-mckinley-podcast-blog/4-dont-be-that-guy-msp-time-tracking-stop-telling-techs#0) [YouTube](https://beringmckinley.com/blog/bering-mckinley-podcast-blog/4-dont-be-that-guy-msp-time-tracking-stop-telling-techs#0) [Medium](https://beringmckinley.com/blog/bering-mckinley-podcast-blog/4-dont-be-that-guy-msp-time-tracking-stop-telling-techs#0)
2 min read
# #4 – Don’t Be That Guy - MSP Time Tracking - Stop Telling Techs (Ryan Alter)
[ Josh Peterson](https://beringmckinley.com/blog/author/josh-peterson) : Published July 2, 2025 Updated January 30, 2026
[Don't Be that Guy](https://beringmckinley.com/blog/tag/dont-be-that-guy)
.png?width=1280&height=720&name=%234%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20-%20MSP%20Time%20Tracking%20-%20Stop%20Telling%20Techs%20(Ryan%20Alter).png)
In Episode **#4** of *Don’t Be That Guy* on the BMK Vision Podcast, **Josh Peterson** and **Ryan Alter** confront one of the most persistent and damaging myths in the MSP industry: that technicians fail at time entry because they lack discipline, accountability, or care.
This episode dismantles that assumption at the root. Time tracking does not fail at the technician level—it fails at the system level. When leadership designs an operating environment where technicians are expected to self-dispatch, absorb constant interruptions, manage ticket flow, and carry administrative ownership alongside technical execution, accurate time entry becomes structurally unrealistic. In that environment, time entry isn’t ignored out of apathy—it is sacrificed for survival.
If you’ve ever repeated the phrase “just enter your time” and wondered why nothing changes, this conversation explains why behavior never improves without structural clarity—and what disciplined MSP leadership must change for time entry to become automatic instead of adversarial.
---
## Listen on Your Favorite Platform
- [](https://podcasts.apple.com/us/podcast/the-bmk-vision-podcast/id1827082235)
- [](https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1)
- [](https://music.youtube.com/playlist?list=PL03jvZSuXCDFHzZFwDdTs1xP07b8AI_5P)
- [](https://open.spotify.com/show/6iYx2sDBy2YnN3V2YA9GyW)
- [](https://music.amazon.com/podcasts/33fb1a31-0a2b-4478-80b9-38fc3c552675/the-bmk-vision-podcast)
- [](https://www.podbean.com/pw/pbblog-k23bf-14140db?from=usersite)
- [](https://www.iheart.com/podcast/1333-the-bmk-vision-podcast-289236584/)
- [](https://player.fm/series/3683956)
- [](https://www.listennotes.com/podcasts/the-bmk-vision-podcast-josh-peterson-UDQf2VEw0Nr/)
- [](https://www.podchaser.com/podcasts/the-bmk-vision-podcast-6180642)
- [](https://www.boomplaymusic.com/podcasts/136263)
---
## The core problem: techs are doing jobs they shouldn’t own
Josh makes the case early and unequivocally: most MSPs unintentionally assign technicians four jobs instead of one. They are expected to resolve issues, prioritize incoming work, manage ticket flow, and remember administrative follow-ups—all while operating in an interruption-driven environment.
Time entry fails not because it lacks importance, but because it competes with responsibilities leadership failed to separate.
- Technicians self-dispatch instead of focusing on resolution.
- Interrupt-driven work erodes documentation discipline.
- Ownership confusion turns time entry into a negotiable task.
---
## Dispatch isn’t overhead — it’s leverage
Ryan and Josh challenge the idea that dispatch is a “large MSP luxury.” Even in two- or three-technician teams, someone must own the day, the priorities, and the flow of hours. When that role is absent, technicians absorb dispatch responsibility silently—and accuracy collapses.
- A dispatcher owns tickets end-to-end.
- They balance urgency, availability, and client experience.
- They shield technicians from unnecessary context switching.
---
## Standards matter — but only if they’re enforced
Time tracking only improves when expectations are explicit, enforced, and inspected. Josh outlines a simple but non-negotiable baseline:
- 8 hours per day, 40 hours per week.
- Time submitted by Friday at 5 p.m.
- Time approved by Monday morning.
- Time reviewed multiple times per day.
Most MSPs already have policies. What they lack is consistent inspection.
---
## Inspect at the same rate you expect
This principle defines the episode. Reviewing time three times per day isn’t micromanagement—it’s leadership. Coaches correct athletes during the game, not days later watching tape. Time entry habits form when feedback is immediate, human, and predictable.
- 11 a.m., 2 p.m., and end-of-day reviews reset behavior.
- Feedback should be calm, personal, and judgment-free.
- Habits outperform motivation every time.
---
## Why this actually matters
Accurate time entry is not about control—it’s about truth. Without it, MSPs cannot trust agreement gross profit, effective hourly rate, utilization, or client profitability. Every downstream decision becomes distorted by bad inputs.
If you want clean reporting, confident pricing, and predictable margins, this discipline is foundational—not optional.
---
## Episode highlights
- **00:05:37 –** Why self-dispatching destroys time entry.
- **00:06:12 –** Dispatch works even with very small teams.
- **00:13:22 –** Creating a distraction-free technician role.
- **00:19:41 –** The BMK time entry standards.
- **00:21:34 –** Why reviewing time three times per day works.
- **00:30:56 –** Charge codes reveal where time actually goes.
- **00:45:46 –** Inspect at the same rate you expect.
---
“Technicians aren’t bad at time entry. Leaders are bad at designing systems.”
— Josh Peterson
---
## About the guest: Ryan Alter
**Ryan Alter** is a former MSP owner who grew a one-man operation into a 25-person firm before selling the business. His perspective is grounded in lived experience—especially around dispatch discipline, technician focus, and operational clarity.
🌐 [Connect with Ryan Alter on LinkedIn →](https://www.linkedin.com/in/ryan-alter-896a5b11)
---
## About the host: Josh Peterson
**Josh Peterson** is the CEO of **Bering McKinley** and host of the **BMK Vision Podcast**. Through *Don’t Be That Guy*, Josh helps MSP owners replace heroics with structure, habits, and operating systems that scale.
📺 [Subscribe on YouTube →](https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1)
---
## Want to go deeper?
If you’re ready to stop fighting time entry and start running your MSP on clean, trustworthy data, explore Vision or apply to be a guest on the podcast.
👉 [Apply to be on the BMK Vision Podcast](https://beringmckinley.com/blog#speaker-form)
👉 [Learn more about Vision](https://beringmckinley.com/vision)
- [Tweet](https://twitter.com/share)
[](https://beringmckinley.com/blog/why-dont-techs-enter-time)
#### [Why don’t our techs enter their time? Honest answers to the struggle.](https://beringmckinley.com/blog/why-dont-techs-enter-time)
[ Josh Peterson](https://beringmckinley.com/blog/author/josh-peterson) : Oct 5, 2023, 1:02:31 PM
Time entry – any service-oriented organization knows the value of technician time entry within their professional services automation software. Many
[Business Planning](https://beringmckinley.com/blog/tag/business-planning) [MSP Top Picks](https://beringmckinley.com/blog/tag/msp-top-picks) [Business Performance Audit](https://beringmckinley.com/blog/tag/business-performance-audit) [ConnectWise Training](https://beringmckinley.com/blog/tag/connectwise-training)
[Read More](https://beringmckinley.com/blog/why-dont-techs-enter-time)
[%20%26%20(Ryan%20Alter).png)](https://beringmckinley.com/blog/bering-mckinley-podcast-blog/6-dont-be-that-guy-msp-project-management-playbook)
#### [#6 – Don’t Be That Guy - MSP Project Management Playbook (Louis Bagdonas & Ryan Alter)](https://beringmckinley.com/blog/bering-mckinley-podcast-blog/6-dont-be-that-guy-msp-project-management-playbook)
[ Josh Peterson](https://beringmckinley.com/blog/author/josh-peterson) : Jul 11, 2025, 12:00:00 AM
Discover the MSP Project Management Playbook with Josh Peterson, Louis Bagdonas from Moovila, and Ryan Alter. Learn how to structure projects for...
[Don't Be that Guy](https://beringmckinley.com/blog/tag/dont-be-that-guy)
[Read More](https://beringmckinley.com/blog/bering-mckinley-podcast-blog/6-dont-be-that-guy-msp-project-management-playbook)
[.png)](https://beringmckinley.com/blog/bering-mckinley-podcast-blog/5-dont-be-that-guy-connectwise-setup-mistakes-fixes)
#### [#5 – Don’t Be That Guy - ConnectWise Setup Mistakes & Fixes (Ryan Alter)](https://beringmckinley.com/blog/bering-mckinley-podcast-blog/5-dont-be-that-guy-connectwise-setup-mistakes-fixes)
[ Josh Peterson](https://beringmckinley.com/blog/author/josh-peterson) : Jul 8, 2025, 12:00:00 AM
Learn the top mistakes MSPs make when configuring ConnectWise—and how to fix them. In Episode 5 of ‘Don’t Be That Guy,’ Josh Peterson and Ryan Alter...
[Don't Be that Guy](https://beringmckinley.com/blog/tag/dont-be-that-guy)
[Read More](https://beringmckinley.com/blog/bering-mckinley-podcast-blog/5-dont-be-that-guy-connectwise-setup-mistakes-fixes)
Menu
Menu
- [What We Do](https://beringmckinley.com/vision)
- [Who We Work With](https://beringmckinley.com/who-we-work-with)
- [Brands We Work With](https://beringmckinley.com/brands-we-work-with)
- [About](https://beringmckinley.com/about)
- Blog
- [Contact](https://beringmckinley.com/contact)
More from BMK
More from BMK
[BMK Education](https://education.beringmckinley.com/)
[BMK Community](https://bmkcommunity.com/)
[BMK Ops](https://bmkoperations.com/)
Bering McKinley
Bering McKinley
650 Warrenville Road
Suite 100 #1007
Lisle, IL 60532
Phone: [212.300.3016](tel:212.300.3016)
[Text us: 212.300.3016](sms:212.300.3016)
Email: [info@beringmckinley.com](mailto:info@beringmckinley.com)
[Click here to schedule a meeting](https://app.hubspot.com/meetings/joshpeterson/introduction-to-bering-mckinley)
[%20logo.png)](https://beringmckinley.com)
- [Policies, Terms and Conditions](https://beringmckinley.com/policy)
© 2026 All rights reserved. Bering McKinley
[Facebook](https://www.facebook.com/BeringMckinley)[X](https://twitter.com/beringmckinley)[Instagram](https://www.instagram.com/beringmckinley/?hl=en)[Linkedin](https://www.linkedin.com/company/bering-mckinley)
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Josh Peterson",
"url" : "https://beringmckinley.com/blog/author/josh-peterson"
},
"dateModified" : "2025-12-26T16:24:45.842Z",
"datePublished" : "2025-07-02T05:00:00.000Z",
"headline" : "#4 – Don’t Be That Guy - MSP Time Tracking - Stop Telling Techs (Ryan Alter)",
"image" : [ "https://beringmckinley.com/hubfs/%234%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20-%20MSP%20Time%20Tracking%20-%20Stop%20Telling%20Techs%20(Ryan%20Alter).png" ],
"mainEntityOfPage" : {
"@id" : "https://beringmckinley.com/blog/bering-mckinley-podcast-blog/4-dont-be-that-guy-msp-time-tracking-stop-telling-techs",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png"
},
"name" : "Bering McKinley"
}
}
```
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"about" : [ {
"@type" : "Thing",
"name" : "MSP time tracking"
}, {
"@type" : "Thing",
"name" : "technician management"
}, {
"@type" : "Thing",
"name" : "dispatch strategies"
}, {
"@type" : "Thing",
"name" : "operational efficiency"
} ],
"articleSection" : [ "Listen on Your Favorite Platform", "The core problem: techs are doing jobs they shouldn’t own", "Dispatch isn’t overhead — it’s leverage", "Standards matter — but only if they’re enforced", "Inspect at the same rate you expect", "Why this actually matters", "Episode highlights", "About the guest: Ryan Alter", "About the host: Josh Peterson", "Want to go deeper?" ],
"author" : {
"@type" : "Person",
"name" : "Josh Peterson"
},
"dateModified" : "2025-12-26T16:24:45.842Z",
"datePublished" : "2025-07-02T05:00:00.000Z",
"description" : "Discover how to tackle technician time tracking as a leadership challenge with insights from Josh Peterson & Ryan Alter.",
"headline" : "#4 – Don't Be That Guy - MSP Time Tracking - Stop Telling Techs (Ryan Alter)",
"image" : {
"@type" : "ImageObject",
"url" : "https://beringmckinley.com/hubfs/%234%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20-%20MSP%20Time%20Tracking%20-%20Stop%20Telling%20Techs%20(Ryan%20Alter).png"
},
"inLanguage" : "en",
"isPartOf" : {
"@type" : "WebSite",
"name" : "Beringmckinley",
"url" : "https://beringmckinley.com"
},
"keywords" : [ "MSP time tracking", "technician management", "dispatch strategies", "MSP operations", "time entry", "leadership systems", "MSP profitability", "client satisfaction", "operational efficiency", "business process improvement" ],
"mainEntityOfPage" : {
"@id" : "https://beringmckinley.com/blog/bering-mckinley-podcast-blog/4-dont-be-that-guy-msp-time-tracking-stop-telling-techs",
"@type" : "WebPage"
},
"mentions" : [ {
"@type" : "Person",
"name" : "Ryan Alter"
}, {
"@type" : "Person",
"name" : "Josh Peterson"
}, {
"@type" : "Thing",
"name" : "BMK Vision Podcast"
} ],
"name" : "#4 – Don't Be That Guy - MSP Time Tracking - Stop Telling Techs (Ryan Alter)",
"potentialAction" : [ {
"@type" : "ReadAction",
"target" : "https://beringmckinley.com/blog/bering-mckinley-podcast-blog/4-dont-be-that-guy-msp-time-tracking-stop-telling-techs"
} ],
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://beringmckinley.com/hs-fs/hubfs/BMK%20(just%20text)%20logo.png?width=588&height=164&name=BMK%20(just%20text)%20logo.png"
},
"name" : "Beringmckinley",
"url" : "https://beringmckinley.com"
},
"timeRequired" : "PT5M",
"url" : "https://beringmckinley.com/blog/bering-mckinley-podcast-blog/4-dont-be-that-guy-msp-time-tracking-stop-telling-techs",
"video" : {
"@type" : "VideoObject",
"contentUrl" : "https://www.youtube.com/watch?v=Scn2wGlBllg",
"description" : "Learn why technician time tracking is a leadership challenge, not a tech problem. Josh Peterson & Ryan Alter share dispatch strategies, daily reviews and time-entry tips to boost MSP profitability and client satisfaction.",
"embedUrl" : "https://www.youtube.com/embed/Scn2wGlBllg",
"name" : "#4 – Don't Be That Guy: MSP Time Tracking – Stop Telling Techs",
"publisher" : {
"@type" : "Organization",
"name" : "Beringmckinley",
"url" : "https://beringmckinley.com"
},
"thumbnailUrl" : "https://img.youtube.com/vi/Scn2wGlBllg/maxresdefault.jpg",
"uploadDate" : "2025-07-02"
},
"wordCount" : 914
}
```
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : [ {
"@type" : "Person",
"name" : "Josh Peterson",
"url" : "https://beringmckinley.com/blog/author/josh-peterson"
} ],
"dateModified" : "2026-01-30T22:52:20Z",
"datePublished" : "2025-07-02T05:00:00Z",
"description" : "Learn why technician time tracking is a leadership challenge, not a tech problem. Josh Peterson & Ryan Alter share dispatch strategies, daily reviews and time-entry tips to boost MSP profitability and client satisfaction.",
"headline" : "#4 – Don’t Be That Guy - MSP Time Tracking - Stop Telling Techs (Ryan Alter)",
"image" : [ "https://2725629.fs1.hubspotusercontent-na1.net/hubfs/2725629/%234%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20-%20MSP%20Time%20Tracking%20-%20Stop%20Telling%20Techs%20%28Ryan%20Alter%29.png" ],
"inLanguage" : "en",
"keywords" : "Don't Be that Guy",
"mainEntityOfPage" : {
"@id" : "https://beringmckinley.com/blog/bering-mckinley-podcast-blog/4-dont-be-that-guy-msp-time-tracking-stop-telling-techs",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"name" : "Bering McKinley"
}
}
```