--- title: BMK Guides MSPs to Profitability with Expanded Services description: Bering McKinley announces new growth with the expansion of its GPS Peer Team and Compass Consulting program as well as two new hires. image: https://beringmckinley.com/hubfs/Imported_Blog_Media/BMK_JPG-300x300.jpg --- [Skip to the main content.](https://beringmckinley.com/blog/bering-mckinley-expands-give-msps-guided-path-profitability#main-content) [![Bering McKinley Logo](https://beringmckinley.com/hs-fs/hubfs/BMK%20(just%20text)%20logo.png?width=588&height=164&name=BMK%20(just%20text)%20logo.png "Bering McKinley Logo")](https://beringmckinley.com) [![BMK (just text) logo](https://beringmckinley.com/hs-fs/hubfs/BMK%20(just%20text)%20logo.png?width=1212&height=224&name=BMK%20(just%20text)%20logo.png "BMK (just text) logo")](https://beringmckinley.com) - [What We Do](https://beringmckinley.com/vision) - [BMK Vision](https://beringmckinley.com/vision) - [BPA](https://beringmckinley.com/business-performance-assessment) - [Master Project Plan](https://beringmckinley.com/master-project-plan) - [Management Consulting](https://beringmckinley.com/management-consulting) - [Sales Consulting](https://beringmckinley.com/sale-consulting) - [Application Consulting](https://beringmckinley.com/application-consulting) - [Finance Consulting](https://beringmckinley.com/finance-consulting) - [Who We Work With](https://beringmckinley.com/who-we-work-with) - [MSP / ITSP (1M or Less Revenue)](https://beringmckinley.com/msps-less-than-1m-revenue) - [MSP / ITSP (1-3M Revenue)](https://beringmckinley.com/msps-1-to-3m-evenue) - [MSP / ITSP (3-15M+ Revenue)](https://beringmckinley.com/msps-3-to-15m-plus-revenue) - [Internal IT Departments](https://beringmckinley.com/it-department) - [Brands We Work With](https://beringmckinley.com/brands-we-work-with) - [ConnectWise](https://beringmckinley.com/brands-we-work-with) - [Intuit / QuickBooks](https://beringmckinley.com/brands-we-work-with) - [MSP Bots](https://beringmckinley.com/brands-we-work-with) - [IT Glue](https://beringmckinley.com/brands-we-work-with) - [Datto](https://beringmckinley.com/brands-we-work-with) - [Lionguard](https://beringmckinley.com/brands-we-work-with) - [SkyKick](https://beringmckinley.com/brands-we-work-with) - [Lifecycle Insights](https://beringmckinley.com/brands-we-work-with) - [Phin](https://beringmckinley.com/brands-we-work-with) - [Alternative Payments](https://beringmckinley.com/brands-we-work-with) - [Vendor? 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BMK Expands to Give MSPs a Guided Path to Profitability](https://beringmckinley.com/hs-fs/hubfs/Imported_Blog_Media/BMK_JPG-300x300.jpg?width=300&height=300&name=BMK_JPG-300x300.jpg) BMK Guides MSPs to Profitability with Expanded Services 4:03 **NEWS FOR IMMEDIATE RELEASE** ## *New Product Offering and Two New Hires Support Rapid Growth at Bering McKinley*   **![Bering McKinley](https://beringmckinley.com/hs-fs/hubfs/Imported_Blog_Media/BMK-SM.png?width=200&height=200&name=BMK-SM.png)Chicago, IL, April 2, 2019—**BERING MCKINLEY (BMK), a business consulting firm that helps hundreds of managed service provider (MSPs) around the globe find a path to profitability, announces the expansion of its business, including new [Guided Business Consulting](https://beringmckinley.com/vision) services and two new hires—Rose Avila as Application Consultant and Matthew Middlestetter as Chief Marketing Officer. The Compass Consulting Program and the [GPS Peer Team Program](https://bmkcommunity.com/peer-teams/) are designed to give MSP owners a guided path to profitability. That path includes guided one-on-one business consulting and reporting from data pulled directly from QuickBooks and ConnectWise (CW) databases. Working one-on-one with a seasoned Bering McKinley consultant, MSP leaders get insight into month-over-month trends around key KPIs for their unique businesses, and the help and advice on how the numbers impact profitability. The GPS Peer Team Program is now an extension of the Compass Program providing business leaders with the power of peer team learning and accountability. Additionally, Bering McKinley has added [ConnectWise Tuesdays,](https://zoom.us/webinar/register/WN_pkYSuDwvTDGq3xfTrLeZow) a free, weekly Q&A session with a Bering McKinley ConnectWise Consultant to help sales and service leaders gain a deeper understanding around ConnectWise best practices related to implementation, invoicing, charge codes, agreements, procurement, and more. “We are known as the firm you bring in for real-life, real-world consulting,” said Josh Peterson, Bering McKinley CEO. “We take difficult, complex issues and break them down to the essential steps to execute. And by hiring both Rose Avila and Matthew Middlestetter, we’re able to expand those capabilities to transform more MSP businesses.” Rose Avila has spent six years as a Bering McKinley client and colleague. She brings practical experience in leadership, service management, and ConnectWise administrative/usage expertise that will help round out the ConnectWise Management and ConnectWise Sell consulting group. Because of her mastery of ConnectWise tools, Rose will head up the new ConnectWise Tuesday program. “Rose was an obvious fit as she began to help us fine-tune our theories around service management,” said Peterson. “Rose is joining as an Application Consultant, which means she is responsible for bringing her mastery of CW tools to our clients.” Matthew Middlestetter is joining as Bering McKinley’s new Chief Marketing Officer and will be focused on making sure the internal Bering McKinley culture reflects the wider technology and MSP community. With over a decade of MSP and business mastery, Middlestetter will be shaping the offerings and messaging for the rapidly-growing Bering McKinley client base. “After Matthew was invited to speak at our 2018 BMK Las Vegas Retreat, it became clear that he was the only choice for our CMO role,” said Peterson. “The response to his message was extraordinary. Knowing his background, expertise, and commitment to culture, we knew that we would benefit from his leadership.”   To take advantage of the new service offerings and educational opportunities available to MSP owners [Visit our site](https://www.beringmckinley.com)       ***About Bering McKinley*** *The Bering McKinley crew is who you want at any stage of your IT firm’s development. We’ve helped dozens of companies break the magical $1,000,000 in revenue. We’ve also helped 100s of companies solve the riddle of selling their services with a phenomenal sales development plan. Combine IT business and sales expertise with service management know-how that achieves results. Our guided navigation for building profitable growth begins with the **Compass Program**, continues with guided **GPS** peer team accountability so that you get what you want out of your business. Discover a guided path to growing your business.*   - [Tweet](https://twitter.com/share) [![Bering McKinley Steps Outside Industry Norms](https://beringmckinley.com/hubfs/Steps%20Outside%20Industry%20Norms.svg)](https://beringmckinley.com/blog/bering-mckinley-steps-outside-industry-norms) #### [Bering McKinley Steps Outside Industry Norms](https://beringmckinley.com/blog/bering-mckinley-steps-outside-industry-norms) [![Picture of Josh Peterson](https://beringmckinley.com/hs-fs/hubfs/Josh%20Peterson%202024%20picture.png?width=30&name=Josh%20Peterson%202024%20picture.png) Josh Peterson](https://beringmckinley.com/blog/author/josh-peterson) : Oct 5, 2023, 1:01:44 PM BMK, a consulting firm that helps managed service providers (MSPs) and managed print partners to profitability announced Duffy Guschel as its new COO. [BMK Event](https://beringmckinley.com/blog/tag/bmk-event) [Read More](https://beringmckinley.com/blog/bering-mckinley-steps-outside-industry-norms) [![BMK Announces New CTO](https://beringmckinley.com/hubfs/CTO%20Announcement.svg)](https://beringmckinley.com/blog/bmk-new-cto) #### [BMK Announces New CTO](https://beringmckinley.com/blog/bmk-new-cto) [Ginger Clay](https://beringmckinley.com/blog/author/ginger-clay) : Oct 5, 2023, 1:04:05 PM Bering McKinley Appoints New CTO to Bolster Technological Innovation in the Next Stage of Growth [BMK Event](https://beringmckinley.com/blog/tag/bmk-event) [Annoucement](https://beringmckinley.com/blog/tag/annoucement) [Read More](https://beringmckinley.com/blog/bmk-new-cto) [![Bering McKinley Amplifies Its ConnectWise Consulting Arm](https://beringmckinley.com/hubfs/Imported_Blog_Media/BMK_JPG-1.jpg)](https://beringmckinley.com/blog/bering-mckinley-amplifies-its-connectwise-consulting-arm) #### [Bering McKinley Amplifies Its ConnectWise Consulting Arm](https://beringmckinley.com/blog/bering-mckinley-amplifies-its-connectwise-consulting-arm) [![Picture of Josh Peterson](https://beringmckinley.com/hs-fs/hubfs/Josh%20Peterson%202024%20picture.png?width=30&name=Josh%20Peterson%202024%20picture.png) Josh Peterson](https://beringmckinley.com/blog/author/josh-peterson) : Oct 5, 2023, 1:00:54 PM BMK announces the expansion of added ConnectWise Sell and ConnectWise Automate implementation services with new hire—Will Young as Application... 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