Bering McKinley Blog

How to Make the Most of ConnectWise IT Nation Events: Networking, Learning, and Growing Your MSP

Written by Josh Peterson | Jun 4, 2025 4:00:00 PM

ConnectWise IT Nation events aren't just another industry conference; they’re where groundbreaking ideas meet real-world solutions for Managed Service Providers (MSPs). Whether you're a seasoned IT professional or just starting your business, IT Nation events are your chance to expand your network, enhance your expertise, and take your managed service business to the next level. 

This guide will show you how to maximize every minute of your IT Nation experience—from effective networking to leveraging the resources you’ll discover at every event and beyond. 

Why Attend ConnectWise IT Nation? 

Attending ConnectWise IT Nation events is more than just a checkbox on your industry calendar. Here's why you should prioritize them: 

  • Unmatched Networking Opportunities 

Rub shoulders with industry veterans, tech innovators, and like-minded peers who can offer fresh perspectives and best practices. 

  • Educational Insight 

Access top-tier workshops and sessions that deliver actionable strategies tailored to the challenges of MSPs. 

  • Cutting-Edge Tech Exposure 

Get the inside scoop on emerging technology trends and tools that could redefine your business. 

  • A Community of Growth 

It’s more than an event; it’s a movement. Joining IT Nation means becoming part of a global community dedicated to IT success. 

Networking Strategies for IT Nation 

Walking into a room filled with professionals can feel overwhelming. Here’s how to make meaningful connections at IT Nation events. 

1. Be Prepared 

  • Bring plenty of business cards. 
  • Draft a quick elevator pitch about who you are and what your MSP does. 

2. Use the ConnectWise Event App 

Most IT Nation events have an official app to help you plan your schedule, manage session bookings, and connect with attendees. Use it to send introductory messages before the event even begins. 

3. Aim for Quality, Not Quantity 

Instead of trying to meet everyone, focus on having deeper conversations with a smaller number of people. Follow up after the event to continue the dialogue. 

4. Attend Networking-Specific Sessions 

Breakfast meetups, happy hours, and vendor exhibits are goldmines for initiating conversations. Don’t shy away; put yourself out there and listen actively. 

Maximizing Learning Opportunities 

IT Nation’s workshops and seminars offer strategies and skills that could reshape your MSP business. Here’s how to get the most out of them. 

1. Plan Your Agenda Beforehand 

With so many sessions, it’s easy to get overwhelmed. Prioritize the ones that align with your current goals, such as sales optimization, operational efficiency, or team management. 

2. Take Effective Notes 

  • Focus on the main takeaways. 
  • Jot down actionable points you can implement immediately. 
  • Highlight resources or tools mentioned by speakers. 

3. Participate Actively 

Don't just be a passive attendee. Ask questions, engage in discussions, and talk to the speakers during breaks. This interaction helps cement what you’ve learned. 

4. Implement What You Learn 

The real value of IT Nation lies in applying its lessons. Dedicate time post-event to review your notes and identify action items for your team. Tools like ConnectWise solutions or consultants can help implement these changes seamlessly. 

Leveraging Resources Like Bering McKinley 

Now that you've learned and networked, it’s time to fine-tune and scale your business. This is where expert support can accelerate your goals. 

How Bering McKinley Can Help 

Bering McKinley (BMK) specializes in creating custom solutions for MSPs. Pairing IT Nation insights with BMK's consulting expertise can offer the additional push you need to improve operations and financial performance. 

  • MSP Business Model Development 

Refine your systems for streamlined efficiency. 

  • Sales and Management Consulting 

Improve lead generation and strengthen sales strategies with expert guidance. 

  • Financial Optimization 

Maximize your ROI by aligning your accounting, marketing, and operations with high-impact goals. 

MSPs that integrate Bering McKinley’s consulting after IT Nation events report noticeably higher growth and profitability within months. 

Growing Your MSP with ConnectWise IT Nation 

IT Nation events are more than a conference; they’re an investment in your MSP’s future. 

  • Boosting Sales 

Learn marketing tactics and sales strategies that resonate with modern clients. Implement tools like ConnectWise Automate to streamline operations and scale sales efforts. 

  • Building Long-Term Plans 

Gain insights to make smarter decisions for scaling your business over the next quarter, year, or even decade. 

  • Joining a Community 

The contacts you make and insights you gain create a ripple effect, improving collaboration and opening new doors for your business. 

Your Next Steps with Bering McKinley

ConnectWise IT Nation events are a platform to learn, connect, and grow—but the real magic happens when you take what you’ve learned and apply it. 

To fast-track your growth, partner with experts like Bering McKinley. Their tailored consulting services ensure your MSP business stays ahead of the curve. 

Read more here!