<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/1-dont-be-that-guy-managed-services-sucks</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%232%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20-%20You%20Suck%20at%20Managed%20Services%20-%20Fix%20It!%20(Ryan%20Alter)-1.png</image:loc><image:caption>#2 – Don’t Be That Guy - You Suck at Managed Services - Fix It! (Ryan Alter)-1</image:caption><image:title>#2 – Don’t Be That Guy - You Suck at Managed Services - Fix It! (Ryan Alter)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%235%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20-%20ConnectWise%20Setup%20Mistakes%20&amp;%20Fixes%20(Ryan%20Alter).png</image:loc><image:caption>#5 – Don’t Be That Guy - ConnectWise Setup Mistakes &amp; Fixes (Ryan Alter)</image:caption><image:title>#5 – Don’t Be That Guy - ConnectWise Setup Mistakes &amp; Fixes (Ryan Alter)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2366%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20Sell%20Your%20Business%20Already...%20or%20Don%E2%80%99t%20(Ryan%20Alter)-1.png</image:loc><image:caption>#66 – Don’t Be That Guy Sell Your Business Already... or Don’t (Ryan Alter)-1</image:caption><image:title>#66 – Don’t Be That Guy Sell Your Business Already... or Don’t (Ryan Alter)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%231%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20Managed%20Services%20Sucks%20(Ryan%20Alter).png</image:loc><image:caption>#1 – Don’t Be That Guy Managed Services Sucks (Ryan Alter)</image:caption><image:title>#1 – Don’t Be That Guy Managed Services Sucks (Ryan Alter)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><lastmod>2025-12-26</lastmod></url><url><loc>https://beringmckinley.com/blog/56-from-the-trenches-copier-roots-10x-growth-msp-ambition-dan-strull-goodsuite</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2356%20%E2%80%93%20From%20the%20Trenches%20Copier%20Roots%2c%2010X%20Growth%20&amp;%20MSP%20Ambition%20(Dan%20Strull%20%E2%80%93%20GoodSuite).png</image:loc><image:caption>#56 – From the Trenches Copier Roots, 10X Growth &amp; MSP Ambition (Dan Strull – GoodSuite)</image:caption><image:title>#56 – From the Trenches Copier Roots, 10X Growth &amp; MSP Ambition (Dan Strull – GoodSuite)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2387%20%E2%80%94%20MSP%20Owner%20to%20Employee%20Why%20He%20Walked%20Away%20%20From%20the%20Trenches.png</image:loc><image:caption>#87 — MSP Owner to Employee Why He Walked Away  From the Trenches</image:caption><image:title>#87 — MSP Owner to Employee Why He Walked Away  From the Trenches</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2394%20-%20Consultants%20Over%20Technicians%20The%20Premier%20MSP%20%20From%20the%20Trenches.png</image:loc><image:caption>#94 - Consultants Over Technicians The Premier MSP  From the Trenches</image:caption><image:title>#94 - Consultants Over Technicians The Premier MSP  From the Trenches</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2367%20%E2%80%93%20From%20the%20Trenches%20Cash%20Moats%2c%20Vision%20Maps%20&amp;%20the%20Next-Gen%20MSP%20(Bryan%20Currier%20%E2%80%93%20Advantage%20Technologies)-1.png</image:loc><image:caption>#67 – From the Trenches Cash Moats, Vision Maps &amp; the Next-Gen MSP (Bryan Currier – Advantage Technologies)-1</image:caption><image:title>#67 – From the Trenches Cash Moats, Vision Maps &amp; the Next-Gen MSP (Bryan Currier – Advantage Technologies)-1</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/7-from-the-trenches-whiteboard-its-steve-murphy-fit-focus-resilience</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2377%20%E2%80%93%20From%20the%20Trenches%20Fractional%20Tech%20Leadership%20and%20the%20Consultative%20MSP%20Shift%20(Steve%20Brickner%20%E2%80%93%20Kraken%20Technology%20Solutions).png</image:loc><image:caption>#77 – From the Trenches Fractional Tech Leadership and the Consultative MSP Shift (Steve Brickner – Kraken Technology Solutions)</image:caption><image:title>#77 – From the Trenches Fractional Tech Leadership and the Consultative MSP Shift (Steve Brickner – Kraken Technology Solutions)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%237%20%E2%80%93%20From%20the%20Trenches%20-%20Whiteboard%20IT%E2%80%99s%20Steve%20Murphy%20-%20Fit%2c%20Focus%20&amp;%20Resilience%20(Steve%20Murphy).png</image:loc><image:caption>#7 – From the Trenches - Whiteboard IT’s Steve Murphy - Fit, Focus &amp; Resilience (Steve Murphy)</image:caption><image:title>#7 – From the Trenches - Whiteboard IT’s Steve Murphy - Fit, Focus &amp; Resilience (Steve Murphy)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2322%20%E2%80%93%20From%20the%20Trenches%20-%20People-First%20MSP%20Ops%20(Stephanie%20Carbone)%20(1).png</image:loc><image:caption>#22 – From the Trenches - People-First MSP Ops (Stephanie Carbone) (1)</image:caption><image:title>#22 – From the Trenches - People-First MSP Ops (Stephanie Carbone) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2354%20%E2%80%93%20From%20the%20Trenches%20Faith%2c%20Stewardship%20&amp;%20Blue%20Ocean%20Vision%20(Jason%20Robinson%20%E2%80%93%20IntegriTech)-1.png</image:loc><image:caption>#54 – From the Trenches Faith, Stewardship &amp; Blue Ocean Vision (Jason Robinson – IntegriTech)-1</image:caption><image:title>#54 – From the Trenches Faith, Stewardship &amp; Blue Ocean Vision (Jason Robinson – IntegriTech)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><lastmod>2025-12-25</lastmod></url><url><loc>https://beringmckinley.com/blog/psa-software-for-msps-why-connectwise-leads-the-pack-in-2025</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20PSA%20Software%20for%20MSPs-%20Why%20ConnectWise%20Leads%20the%20Pack%20in%202025%20(1).jpg</image:loc><image:caption>[FI] PSA Software for MSPs- Why ConnectWise Leads the Pack in 2025 (1)</image:caption><image:title>[FI] PSA Software for MSPs- Why ConnectWise Leads the Pack in 2025 (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20ConnectWise%20Integration%20Ecosystem-%20Unleashing%20the%20Full%20Potential%20of%20Your%20IT%20Management%20Tools.jpg</image:loc><image:caption>[FI] The ConnectWise Integration Ecosystem- Unleashing the Full Potential of Your IT Management Tools</image:caption><image:title>[FI] The ConnectWise Integration Ecosystem- Unleashing the Full Potential of Your IT Management Tools</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(1)-3.png</image:loc><image:caption>BMK (1200 x 628 px) (1)-3</image:caption><image:title>BMK (1200 x 628 px) (1)-3</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(13).png</image:loc><image:caption>BMK (1200 x 628 px) (13)</image:caption><image:title>BMK (1200 x 628 px) (13)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://beringmckinley.com/blog/the-benefits-of-using-bpas-as-a-predictive-tool</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Benefits%20of%20Using%20BPAs%20as%20a%20Predictive%20Tool.jpg</image:loc><image:caption>[FI] The Benefits of Using BPAs as a Predictive Tool</image:caption><image:title>[FI] The Benefits of Using BPAs as a Predictive Tool</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20The%20Benefits%20of%20Using%20BPAs%20as%20a%20Predictive%20Tool.jpg</image:loc><image:caption>[CTA] The Benefits of Using BPAs as a Predictive Tool</image:caption><image:title>[CTA] The Benefits of Using BPAs as a Predictive Tool</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Why%20Every%20MSP%20Should%20Regularly%20Perform%20Business%20Performance%20Assessments.jpg</image:loc><image:caption>[FI] Why Every MSP Should Regularly Perform Business Performance Assessments</image:caption><image:title>[FI] Why Every MSP Should Regularly Perform Business Performance 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image</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Vision%20system%20icons.png</image:loc><image:caption>Vision system icons</image:caption><image:title>Vision system icons</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Financial.png</image:loc><image:caption>Financial</image:caption><image:title>Financial</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Vision%20wheel-1.png</image:loc><image:caption>Vision wheel-1</image:caption><image:title>Vision wheel-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Team%20icons%20vision.png</image:loc><image:caption>Team icons vision</image:caption><image:title>Team icons vision</image:title></image:image><lastmod>2026-07-23</lastmod></url><url><loc>https://beringmckinley.com/blog/personalization-is-key-for-msp-help-desks</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Benefits%20of%20Using%20BPAs%20as%20a%20Predictive%20Tool.jpg</image:loc><image:caption>[FI] The Benefits of Using BPAs as a Predictive Tool</image:caption><image:title>[FI] The Benefits of Using BPAs as a Predictive Tool</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(11).png</image:loc><image:caption>BMK (1200 x 628 px) (11)</image:caption><image:title>BMK (1200 x 628 px) (11)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20You%E2%80%99re%20Forgetting%20To%20Account%20For%20All%20Your%20Costs%20Before%20You%20Declare%20a%20Profit.jpg</image:loc><image:caption>[FI] You’re Forgetting To Account For All Your Costs Before You Declare a Profit</image:caption><image:title>[FI] You’re Forgetting To Account For All Your Costs Before You Declare a Profit</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Personalization%20is%20Key%20for%20MSP%20Help%20Desks.jpg</image:loc><image:caption>[FI] Personalization is Key for MSP Help Desks</image:caption><image:title>[FI] Personalization is Key for MSP Help Desks</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Personalization%20is%20Key%20for%20MSP%20Help%20Desks.jpg</image:loc><image:caption>[CTA] Personalization is Key for MSP Help Desks</image:caption><image:title>[CTA] Personalization is Key for MSP Help Desks</image:title></image:image><lastmod>2025-05-23</lastmod></url><url><loc>https://beringmckinley.com/blog/i-fired-a-15k-client-and-im-pissed-i-did-it</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23104%20-%20I%20Didnt%20Get%20Into%20This%20Company%20to%20Pay%20Myself%20Less.%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#104 - I Didnt Get Into This Company to Pay Myself Less.  BMK Vision Roundtable</image:caption><image:title>#104 - I Didnt Get Into This Company to Pay Myself Less.  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23105%20-%20Ive%20Tried%20Twice.%20Both%20Times%20Something%20Blew%20Up.%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#105 - Ive Tried Twice. Both Times Something Blew Up.  BMK Vision Roundtable</image:caption><image:title>#105 - Ive Tried Twice. Both Times Something Blew Up.  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23106%20-%20Why%20Would%20I%20Fix%20Something%20That%20Isnt%20Broken%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#106 - Why Would I Fix Something That Isnt Broken  BMK Vision Roundtable</image:caption><image:title>#106 - Why Would I Fix Something That Isnt Broken  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23103%20-%20I%20Fired%20a%20$15K%20Client%20and%20Im%20Pissed%20I%20Did%20It.%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#103 - I Fired a $15K Client and Im Pissed I Did It.  BMK Vision Roundtable</image:caption><image:title>#103 - I Fired a $15K Client and Im Pissed I Did It.  BMK Vision Roundtable</image:title></image:image><lastmod>2026-06-15</lastmod></url><url><loc>https://beringmckinley.com/blog/msp-payroll-benchmark-does-33-just-mean-fire-people</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2386%20-%20Stop%20Hiring%20People%20%E2%80%94%20Start%20Designing%20Roles%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#86 - Stop Hiring People — Start Designing Roles  BMK Vision Roundtable</image:caption><image:title>#86 - Stop Hiring People — Start Designing Roles  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23108%20-%20Does%20the%2033%25%20Payroll%20Benchmark%20Just%20Mean%20Fire%20People%20%20BMK%20VISION%20ROUNDTABLE.png</image:loc><image:caption>#108 - Does the 33% Payroll Benchmark Just Mean Fire People  BMK VISION ROUNDTABLE</image:caption><image:title>#108 - Does the 33% Payroll Benchmark Just Mean Fire People  BMK VISION ROUNDTABLE</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23103%20-%20I%20Fired%20a%20$15K%20Client%20and%20Im%20Pissed%20I%20Did%20It.%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#103 - I Fired a $15K Client and Im Pissed I Did It.  BMK Vision Roundtable</image:caption><image:title>#103 - I Fired a $15K Client and Im Pissed I Did It.  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23106%20-%20Why%20Would%20I%20Fix%20Something%20That%20Isnt%20Broken%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#106 - Why Would I Fix Something That Isnt Broken  BMK Vision Roundtable</image:caption><image:title>#106 - Why Would I Fix Something That Isnt Broken  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><lastmod>2026-07-20</lastmod></url><url><loc>https://beringmckinley.com/blog/how-to-align-performance-goals-with-business-values-and-mission</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Setting%20Long-Term%20Goals%20in%20Performance%20Management.jpg</image:loc><image:caption>[FI] Setting Long-Term Goals in Performance Management</image:caption><image:title>[FI] Setting Long-Term Goals in Performance Management</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%205%20Key%20Metrics%20Every%20CEO%20Should%20Monitor%20for%20Long-Term%20Business%20Success.jpg</image:loc><image:caption>[FI] The 5 Key Metrics Every CEO Should Monitor for Long-Term Business Success</image:caption><image:title>[FI] The 5 Key Metrics Every CEO Should Monitor for Long-Term Business Success</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20to%20Align%20Performance%20Goals%20with%20Business%20Values%20and%20Mission.jpg</image:loc><image:caption>[FI] How to Align Performance Goals with Business Values and Mission</image:caption><image:title>[FI] How to Align Performance Goals with Business Values and Mission</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20How%20to%20Align%20Performance%20Goals%20with%20Business%20Values%20and%20Mission.jpg</image:loc><image:caption>[CTA] How to Align Performance Goals with Business Values and Mission</image:caption><image:title>[CTA] How to Align Performance Goals with Business Values and Mission</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Beyond%20the%20Basics-%20Advanced%20Techniques%20for%20Measuring%20Business%20Performance.jpg</image:loc><image:caption>[FI] Beyond the Basics- Advanced Techniques for Measuring Business Performance</image:caption><image:title>[FI] Beyond the Basics- Advanced Techniques for Measuring Business Performance</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><lastmod>2025-05-12</lastmod></url><url><loc>https://beringmckinley.com/blog/69-from-the-trenches-owner-led-sales-dispatch-discipline-sustainable-msp-growth-chad-kempt</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2360%20%E2%80%93%20From%20the%20Trenches%20Dispatch%20Discipline%2c%20AGP%20&amp;%20Security-Focused%20MSP%20Growth%20(Luis%20Alvarez%20%E2%80%93%20Alvarez%20Technology%20Group)-1.png</image:loc><image:caption>#60 – From the Trenches Dispatch Discipline, AGP &amp; Security-Focused MSP Growth (Luis Alvarez – Alvarez Technology Group)-1</image:caption><image:title>#60 – From the Trenches Dispatch Discipline, AGP &amp; Security-Focused MSP Growth (Luis Alvarez – Alvarez Technology Group)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2361%20%E2%80%93%20From%20the%20Trenches%20Transformation%2c%20Strategy%20&amp;%20the%20Blue%20Ocean%20Ahead%20(James%20Davis)-1.png</image:loc><image:caption>#61 – From the Trenches Transformation, Strategy &amp; the Blue Ocean Ahead (James Davis)-1</image:caption><image:title>#61 – From the Trenches Transformation, Strategy &amp; the Blue Ocean Ahead (James Davis)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2369%20%E2%80%93%20From%20the%20Trenches%20Owner-Led%20Sales%2c%20Dispatch%20Discipline%20&amp;%20Sustainable%20MSP%20Growth%20(Chad%20Kempt%20%E2%80%93%20Fast%20Computers)-1.png</image:loc><image:caption>#69 – From the Trenches Owner-Led Sales, Dispatch Discipline &amp; Sustainable MSP Growth (Chad Kempt – Fast Computers)-1</image:caption><image:title>#69 – From the Trenches Owner-Led Sales, Dispatch Discipline &amp; Sustainable MSP Growth (Chad Kempt – Fast Computers)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2367%20%E2%80%93%20From%20the%20Trenches%20Cash%20Moats%2c%20Vision%20Maps%20&amp;%20the%20Next-Gen%20MSP%20(Bryan%20Currier%20%E2%80%93%20Advantage%20Technologies)-1.png</image:loc><image:caption>#67 – From the Trenches Cash Moats, Vision Maps &amp; the Next-Gen MSP (Bryan Currier – Advantage Technologies)-1</image:caption><image:title>#67 – From the Trenches Cash Moats, Vision Maps &amp; the Next-Gen MSP (Bryan Currier – Advantage Technologies)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/when-to-switch-from-connectwise-exploring-the-competitive-landscape-for-msp-professional-service-automation-tools-in-2025</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Importance%20of%20Real-Time%20Alerts%20from%20ConnectWise%20Automate%20and%20How%20to%20Triage.jpg</image:loc><image:caption>[FI] 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2025</image:title></image:image><lastmod>2025-08-06</lastmod></url><url><loc>https://beringmckinley.com/blog/peer-teams-why-bother</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BMK_JPG-300x300.jpg</image:loc><image:caption>BMK_JPG-300x300</image:caption><image:title>BMK_JPG-300x300</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) 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(1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2322%20%E2%80%93%20From%20the%20Trenches%20-%20People-First%20MSP%20Ops%20(Stephanie%20Carbone)%20(1).png</image:loc><image:caption>#22 – From the Trenches - People-First MSP Ops (Stephanie Carbone) (1)</image:caption><image:title>#22 – From the Trenches - People-First MSP Ops (Stephanie Carbone) (1)</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/18-from-the-trenches-msp-sales-engine-direct-mail-alek-pirkhalo</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2318%20%E2%80%93%20From%20the%20Trenches%20-%20MSP%20Sales%20Engine%20&amp;%20Direct%20Mail%20(Alek%20Pirkhalo).png</image:loc><image:caption>#18 – From the Trenches - MSP Sales Engine &amp; Direct Mail (Alek Pirkhalo)</image:caption><image:title>#18 – From the Trenches - MSP Sales Engine &amp; Direct Mail (Alek Pirkhalo)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2349%20%E2%80%93%20From%20the%20Trenches%20Integratech%2c%20Cold%20Calls%20&amp;%20the%20Financial%20Wake-Up%20(Alan%20Moon%20%E2%80%93%20Integratech)%20(2).png</image:loc><image:caption>#49 – From the Trenches Integratech, Cold Calls &amp; the Financial Wake-Up (Alan Moon – Integratech) (2)</image:caption><image:title>#49 – From the Trenches Integratech, Cold Calls &amp; the Financial Wake-Up (Alan Moon – Integratech) (2)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2312%20%E2%80%93%20From%20the%20Trenches%20-%20From%20Marketing%20Agency%20to%20MSP%20%E2%80%93%20Carlos%E2%80%99%20Playbook%20(Carlos%20Torres%20III).png</image:loc><image:caption>#12 – From the Trenches - From Marketing Agency to MSP – Carlos’ Playbook (Carlos Torres III)</image:caption><image:title>#12 – From the Trenches - From Marketing Agency to MSP – Carlos’ Playbook (Carlos Torres III)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2369%20%E2%80%93%20From%20the%20Trenches%20Owner-Led%20Sales%2c%20Dispatch%20Discipline%20&amp;%20Sustainable%20MSP%20Growth%20(Chad%20Kempt%20%E2%80%93%20Fast%20Computers)-1.png</image:loc><image:caption>#69 – From the Trenches Owner-Led Sales, Dispatch Discipline &amp; Sustainable MSP Growth (Chad Kempt – Fast Computers)-1</image:caption><image:title>#69 – From the Trenches Owner-Led Sales, Dispatch Discipline &amp; Sustainable MSP Growth (Chad Kempt – Fast Computers)-1</image:title></image:image><lastmod>2025-12-24</lastmod></url><url><loc>https://beringmckinley.com/blog/common-connectwise-configurations-that-increase-your-security-risks</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Harden%20Connectwise%20Security%20Posture.svg</image:loc><image:caption>Harden Connectwise Security Posture</image:caption><image:title>Harden Connectwise Security Posture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/No%20Rekeying%20Data.svg</image:loc><image:caption>No Rekeying Data</image:caption><image:title>No Rekeying Data</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BMK_JPG-1.jpg</image:loc><image:caption>BMK_JPG-1</image:caption><image:title>BMK_JPG-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Connectwise%20Playlist.svg</image:loc><image:caption>Connectwise Playlist</image:caption><image:title>Connectwise Playlist</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2025-06-09</lastmod></url><url><loc>https://beringmckinley.com/blog/43-from-the-trenches-ai-boards-cyber-risk-the-msp-security-squeeze-tom-mcintyre-yourtech</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2343%20%E2%80%93%20From%20the%20Trenches%20AI%20Boards%2c%20Cyber%20Risk%20&amp;%20the%20MSP%20Security%20Squeeze%20(Tom%20McIntyre%20%E2%80%93%20YourTech)%20(1).png</image:loc><image:caption>#43 – From the Trenches AI Boards, Cyber Risk &amp; the MSP Security Squeeze (Tom McIntyre – YourTech) (1)</image:caption><image:title>#43 – From the Trenches AI Boards, Cyber Risk &amp; the MSP Security Squeeze (Tom McIntyre – YourTech) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2375%20%E2%80%93%20From%20the%20Trenches%20Copier-to-MSP%20Growth%2c%20AI%20Discipline%20&amp;%20Process%20Reality%20(Jocelyn%20Gorman%20%E2%80%93%20DSI)-2.png</image:loc><image:caption>#75 – From the Trenches Copier-to-MSP Growth, AI Discipline &amp; Process Reality (Jocelyn Gorman – DSI)-2</image:caption><image:title>#75 – From the Trenches Copier-to-MSP Growth, AI Discipline &amp; Process Reality (Jocelyn Gorman – DSI)-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2362%20%E2%80%93%20From%20the%20Trenches%20Automation%2c%20AI%20&amp;%20the%20Next%20MSP%20Leap%20(James%20Sanford%20%E2%80%93%20Teamspring%20Technologies)-1.png</image:loc><image:caption>#62 – From the Trenches Automation, AI &amp; the Next MSP Leap (James Sanford – Teamspring Technologies)-1</image:caption><image:title>#62 – From the Trenches Automation, AI &amp; the Next MSP Leap (James Sanford – Teamspring Technologies)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2368%20%E2%80%93%20From%20the%20Trenches%20EOS%2c%20Sales%20Pods%20&amp;%20Automation-Ready%20MSPs%20(Charles%20Swihart%20%E2%80%93%20Preactive%20IT%20Solutions)-1.png</image:loc><image:caption>#68 – From the Trenches EOS, Sales Pods &amp; Automation-Ready MSPs (Charles Swihart – Preactive IT Solutions)-1</image:caption><image:title>#68 – From the Trenches EOS, Sales Pods &amp; Automation-Ready MSPs (Charles Swihart – Preactive IT Solutions)-1</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/how-msps-can-use-connectwise-reporting-to-measure-what-actually-matters</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(17).png</image:loc><image:caption>BMK (1200 x 628 px) (17)</image:caption><image:title>BMK (1200 x 628 px) 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Phase</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20MSP%20Acronym%20Breakdown-%20What%20Does%20MSP%20Stand%20for%20in%20Different%20Industries.jpg</image:loc><image:caption>[FI] MSP Acronym Breakdown- What Does MSP Stand for in Different Industries</image:caption><image:title>[FI] MSP Acronym Breakdown- What Does MSP Stand for in Different Industries</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Benefits%20of%20Choosing%20a%20Local%20Managed%20Service%20Provider-%20Why%20Proximity%20Matters%20for%20Your%20Business.jpg</image:loc><image:caption>[FI] The Benefits of Choosing a Local Managed Service Provider- Why Proximity Matters for Your Business</image:caption><image:title>[FI] The Benefits of Choosing a Local Managed Service Provider- Why Proximity Matters for Your Business</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20The%20Benefits%20of%20Choosing%20a%20Local%20Managed%20Service%20Provider-%20Why%20Proximity%20Matters%20for%20Your%20Business.jpg</image:loc><image:caption>[CTA] The Benefits of Choosing a Local Managed Service Provider- Why Proximity Matters for Your Business</image:caption><image:title>[CTA] The Benefits of Choosing a Local Managed Service Provider- Why Proximity Matters for Your Business</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2025-05-19</lastmod></url><url><loc>https://beringmckinley.com/vision-agreement</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMKjusttextlogo</image:caption><image:title>BMKjusttextlogo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/About%20Us%20image.jpg</image:loc><image:caption>AboutUsimage</image:caption><image:title>AboutUsimage</image:title></image:image><lastmod>2026-01-31</lastmod></url><url><loc>https://beringmckinley.com/blog/the-role-of-msp-sales-consulting-in-revenue-growth</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(22).png</image:loc><image:caption>BMK (1200 x 628 px) (22)</image:caption><image:title>BMK (1200 x 628 px) (22)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Pairing%20Your%20Sales%20&amp;%20Service%20Team%20Together%20is%20the%20Best%20of%20Both%20Worlds.jpg</image:loc><image:caption>[FI] Pairing Your Sales &amp; Service Team Together is the Best of Both Worlds</image:caption><image:title>[FI] Pairing Your Sales &amp; Service Team Together is the Best of Both Worlds</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(16).png</image:loc><image:caption>BMK (1200 x 628 px) (16)</image:caption><image:title>BMK (1200 x 628 px) (16)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/MSP%20Sales%20Checklist.svg</image:loc><image:caption>MSP Sales Checklist</image:caption><image:title>MSP Sales Checklist</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><lastmod>2025-10-20</lastmod></url><url><loc>https://beringmckinley.com/blog/why-long-term-msp-partnerships-matter-what-to-look-for-beyond-the-price-tag</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Why%20Long-Term%20MSP%20Partnerships%20Matter-%20What%20to%20Look%20for%20Beyond%20the%20Price%20Tag.jpg</image:loc><image:caption>[CTA] Why Long-Term MSP Partnerships Matter- What to Look for Beyond the Price Tag</image:caption><image:title>[CTA] Why Long-Term MSP Partnerships Matter- What to Look for Beyond the Price Tag</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Why%20Long-Term%20MSP%20Partnerships%20Matter-%20What%20to%20Look%20for%20Beyond%20the%20Price%20Tag.jpg</image:loc><image:caption>[FI] Why Long-Term MSP Partnerships Matter- What to Look for Beyond the Price Tag</image:caption><image:title>[FI] Why Long-Term MSP Partnerships Matter- What to Look for Beyond the Price Tag</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Is%20Your%20SLA%20Still%20Competitive%20in%202025_%20Here%E2%80%99s%20What%20the%20Top%20MSPs%20Are%20Offering.jpg</image:loc><image:caption>[FI] Is Your SLA Still Competitive in 2025_ Here’s What the Top MSPs Are Offering</image:caption><image:title>[FI] Is Your SLA Still Competitive in 2025_ Here’s What the Top MSPs Are Offering</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20MSP%20Acronym%20Breakdown-%20What%20Does%20MSP%20Stand%20for%20in%20Different%20Industries.jpg</image:loc><image:caption>[FI] MSP Acronym Breakdown- What Does MSP Stand for in Different Industries</image:caption><image:title>[FI] MSP Acronym Breakdown- What Does MSP Stand for in Different Industries</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Benefits%20of%20Choosing%20a%20Local%20Managed%20Service%20Provider-%20Why%20Proximity%20Matters%20for%20Your%20Business.jpg</image:loc><image:caption>[FI] The Benefits of Choosing a Local Managed Service Provider- Why Proximity Matters for Your Business</image:caption><image:title>[FI] The Benefits of Choosing a Local Managed Service Provider- Why Proximity Matters for Your Business</image:title></image:image><lastmod>2025-06-16</lastmod></url><url><loc>https://beringmckinley.com/blog/mastering-it-help-desk-for-career-growth</loc><image:image><image:loc>https://beringmckinley.com/hubfs/The%20Long-Term%20Benefits%20of%20Adding%20a%20Financial%20Consultant%20to%20Your%20MSP.svg</image:loc><image:caption>The Long-Term Benefits of Adding a Financial Consultant to Your MSP</image:caption><image:title>The Long-Term Benefits of Adding a Financial Consultant to Your MSP</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Mastering%20IT%20Help%20Desk%20for%20Career%20Growth.svg</image:loc><image:caption>Mastering IT Help Desk for Career Growth</image:caption><image:title>Mastering IT Help Desk for Career Growth</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Maximize%20Your%20MSP%E2%80%99s%20Software%20Potential%20.svg</image:loc><image:caption>Maximize Your MSP’s Software Potential </image:caption><image:title>Maximize Your MSP’s Software Potential </image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Craft%20a%20Comprehensive%20Plan.svg</image:loc><image:caption>Craft a Comprehensive Plan</image:caption><image:title>Craft a Comprehensive Plan</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Mastering%20IT%20Help%20Desk%20for%20Career%20Growth.png</image:loc><image:caption>[CTA] Mastering IT Help Desk for Career Growth</image:caption><image:title>[CTA] Mastering IT Help Desk for Career Growth</image:title></image:image><lastmod>2025-06-09</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-steps-outside-industry-norms</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/CTO%20Announcement.svg</image:loc><image:caption>CTO Announcement</image:caption><image:title>CTO Announcement</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/TPP-Blog-Banner-2.png</image:loc><image:caption>TPP-Blog-Banner-2</image:caption><image:title>TPP-Blog-Banner-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BMK_JPG-1.jpg</image:loc><image:caption>BMK_JPG-1</image:caption><image:title>BMK_JPG-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Steps%20Outside%20Industry%20Norms.svg</image:loc><image:caption>Steps Outside Industry Norms</image:caption><image:title>Steps Outside Industry Norms</image:title></image:image><lastmod>2024-04-22</lastmod></url><url><loc>https://beringmckinley.com/blog/the-5-key-metrics-every-ceo-should-monitor-for-long-term-business-success</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%205%20Key%20Metrics%20Every%20CEO%20Should%20Monitor%20for%20Long-Term%20Business%20Success.jpg</image:loc><image:caption>[FI] The 5 Key Metrics Every CEO Should Monitor for Long-Term Business Success</image:caption><image:title>[FI] The 5 Key Metrics Every CEO Should Monitor for Long-Term Business Success</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20to%20Align%20Performance%20Goals%20with%20Business%20Values%20and%20Mission.jpg</image:loc><image:caption>[FI] How to Align Performance Goals with Business Values and Mission</image:caption><image:title>[FI] How to Align Performance Goals with Business Values and Mission</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Tracking%20MSP%20Business%20Performance%20with%20Metrics.jpg</image:loc><image:caption>[FI] Tracking MSP Business Performance with Metrics</image:caption><image:title>[FI] Tracking MSP Business Performance with Metrics</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Beyond%20the%20Basics-%20Advanced%20Techniques%20for%20Measuring%20Business%20Performance.jpg</image:loc><image:caption>[FI] Beyond the Basics- Advanced Techniques for Measuring Business Performance</image:caption><image:title>[FI] Beyond the Basics- Advanced Techniques for Measuring Business Performance</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20The%205%20Key%20Metrics%20Every%20CEO%20Should%20Monitor%20for%20Long-Term%20Business%20Success.jpg</image:loc><image:caption>[CTA] The 5 Key Metrics Every CEO Should Monitor for Long-Term Business Success</image:caption><image:title>[CTA] The 5 Key Metrics Every CEO Should Monitor for Long-Term Business Success</image:title></image:image><lastmod>2025-06-02</lastmod></url><url><loc>https://beringmckinley.com/blog/31-from-the-trenches-the-cio-mindset-msps-luck-learning-bob-coppedge</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2348%20%E2%80%93%20From%20the%20Trenches%20Letting%20Go%2c%20Letting%20Your%20Son%20Lead%20(Manny%20Anguiano%20%E2%80%93%20Convergent%20Networks)%20(1).png</image:loc><image:caption>#48 – From the Trenches Letting Go, Letting Your Son Lead (Manny Anguiano – Convergent Networks) (1)</image:caption><image:title>#48 – From the Trenches Letting Go, Letting Your Son Lead (Manny Anguiano – Convergent Networks) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2352%20%E2%80%93%20From%20the%20Trenches%20Firefighting%2c%20MSP%20Longevity%20&amp;%20the%20Changing%20Client%20Mindset%20(Todd%20Holloway)-1.png</image:loc><image:caption>#52 – From the Trenches Firefighting, MSP Longevity &amp; the Changing Client Mindset (Todd Holloway)-1</image:caption><image:title>#52 – From the Trenches Firefighting, MSP Longevity &amp; the Changing Client Mindset (Todd Holloway)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2340%20%E2%80%93%20From%20the%20Trenches%20Starting%20an%20MSP%20&amp;%20Owning%20the%20Risk%20(Nelson%20Archila)%20(1).png</image:loc><image:caption>#40 – From the Trenches Starting an MSP &amp; Owning the Risk (Nelson Archila) (1)</image:caption><image:title>#40 – From the Trenches Starting an MSP &amp; Owning the Risk (Nelson Archila) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2331%20-%20From%20the%20Trenches%20-%20The%20CIO%20Mindset%20-%20MSPs%2c%20Luck%20&amp;%20Learning%20(Bob%20Coppedge)%20(1).png</image:loc><image:caption>#31 - From the Trenches - The CIO Mindset - MSPs, Luck &amp; Learning (Bob Coppedge) (1)</image:caption><image:title>#31 - From the Trenches - The CIO Mindset - MSPs, Luck &amp; Learning (Bob Coppedge) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/test-your-cybersecurity-with-connectwise-identify</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Maximize%20Your%20MSP%E2%80%99s%20Software%20Potential%20.svg</image:loc><image:caption>Maximize Your MSP’s Software Potential </image:caption><image:title>Maximize Your MSP’s Software Potential </image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Test%20Your%20CyberSecurity%20With%20ConnectWise%20Identify.jpg</image:loc><image:caption>[CTA] Test Your CyberSecurity With ConnectWise Identify</image:caption><image:title>[CTA] Test Your CyberSecurity With ConnectWise Identify</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Test%20Your%20CyberSecurity%20With%20ConnectWise%20Identify.jpg</image:loc><image:caption>[FI] Test Your CyberSecurity With ConnectWise Identify</image:caption><image:title>[FI] Test Your CyberSecurity With ConnectWise Identify</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Navigating%20IT%20Models%20%E2%80%93%20MSPs%2c%20CSSPs%2c%20and%20ITSPs%20Explained%202.jpg</image:loc><image:caption>[FI] Navigating IT Models – MSPs, CSSPs, and ITSPs Explained 2</image:caption><image:title>[FI] Navigating IT Models – MSPs, CSSPs, and ITSPs Explained 2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Finding%20Your%20Purpose%20&amp;%20Chicken%20Sandwiches.png</image:loc><image:caption>[FI] Finding Your Purpose &amp; Chicken Sandwiches</image:caption><image:title>[FI] Finding Your Purpose &amp; Chicken Sandwiches</image:title></image:image><lastmod>2025-06-06</lastmod></url><url><loc>https://beringmckinley.com/blog/i-didnt-get-into-this-company-to-pay-myself-less</loc><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23104%20-%20I%20Didnt%20Get%20Into%20This%20Company%20to%20Pay%20Myself%20Less.%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#104 - I Didnt Get Into This Company to Pay Myself Less.  BMK Vision Roundtable</image:caption><image:title>#104 - I Didnt Get Into This Company to Pay Myself Less.  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23105%20-%20Ive%20Tried%20Twice.%20Both%20Times%20Something%20Blew%20Up.%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#105 - Ive Tried Twice. Both Times Something Blew Up.  BMK Vision Roundtable</image:caption><image:title>#105 - Ive Tried Twice. Both Times Something Blew Up.  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23103%20-%20I%20Fired%20a%20$15K%20Client%20and%20Im%20Pissed%20I%20Did%20It.%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#103 - I Fired a $15K Client and Im Pissed I Did It.  BMK Vision Roundtable</image:caption><image:title>#103 - I Fired a $15K Client and Im Pissed I Did It.  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23102%20-%20Why%20Would%20I%20Hire%20Someone%20Who%20Doesnt%20Know%20What%20Theyre%20Doing%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#102 - Why Would I Hire Someone Who Doesnt Know What Theyre Doing  BMK Vision Roundtable</image:caption><image:title>#102 - Why Would I Hire Someone Who Doesnt Know What Theyre Doing  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><lastmod>2026-06-22</lastmod></url><url><loc>https://beringmckinley.com/blog/60-from-the-trenches-dispatch-discipline-agp-security-focused-msp-growth-luis-alvarez</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2360%20%E2%80%93%20From%20the%20Trenches%20Dispatch%20Discipline%2c%20AGP%20&amp;%20Security-Focused%20MSP%20Growth%20(Luis%20Alvarez%20%E2%80%93%20Alvarez%20Technology%20Group)-1.png</image:loc><image:caption>#60 – From the Trenches Dispatch Discipline, AGP &amp; Security-Focused MSP Growth (Luis Alvarez – Alvarez Technology Group)-1</image:caption><image:title>#60 – From the Trenches Dispatch Discipline, AGP &amp; Security-Focused MSP Growth (Luis Alvarez – Alvarez Technology Group)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2337%20%E2%80%93%20From%20the%20Trenches%20Building%20a%203%E2%80%935M%20MSP%2c%20CSM%20Strategy%20and%20EOS%20Execution%20(Michael%20Milhouse)%20(1).png</image:loc><image:caption>#37 – From the Trenches Building a 3–5M MSP, CSM Strategy and EOS Execution (Michael Milhouse) (1)</image:caption><image:title>#37 – From the Trenches Building a 3–5M MSP, CSM Strategy and EOS Execution (Michael Milhouse) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2369%20%E2%80%93%20From%20the%20Trenches%20Owner-Led%20Sales%2c%20Dispatch%20Discipline%20&amp;%20Sustainable%20MSP%20Growth%20(Chad%20Kempt%20%E2%80%93%20Fast%20Computers)-1.png</image:loc><image:caption>#69 – From the Trenches Owner-Led Sales, Dispatch Discipline &amp; Sustainable MSP Growth (Chad Kempt – Fast Computers)-1</image:caption><image:title>#69 – From the Trenches Owner-Led Sales, Dispatch Discipline &amp; Sustainable MSP Growth (Chad Kempt – Fast Computers)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2349%20%E2%80%93%20From%20the%20Trenches%20Integratech%2c%20Cold%20Calls%20&amp;%20the%20Financial%20Wake-Up%20(Alan%20Moon%20%E2%80%93%20Integratech)%20(2).png</image:loc><image:caption>#49 – From the Trenches Integratech, Cold Calls &amp; the Financial Wake-Up (Alan Moon – Integratech) (2)</image:caption><image:title>#49 – From the Trenches Integratech, Cold Calls &amp; the Financial Wake-Up (Alan Moon – Integratech) (2)</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/brands-we-work-with</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Alternative%20Payments.jpg</image:loc><image:caption>AlternativePayments</image:caption><image:title>AlternativePayments</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/2023%20Website/Partner%20Logos/BMK-LogoQuickbooks.png</image:loc><image:caption>BMKLogoQuickbooks</image:caption><image:title>BMKLogoQuickbooks</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Rewst-2.png</image:loc><image:caption>Rewst2</image:caption><image:title>Rewst2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Lifecycle%20Insights-1.png</image:loc><image:caption>LifecycleInsights1</image:caption><image:title>LifecycleInsights1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/ConnectWise%20Automate-1.png</image:loc><image:caption>ConnectWiseAutomate1</image:caption><image:title>ConnectWiseAutomate1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Brands%20cover%20image.png</image:loc><image:caption>Brandscoverimage</image:caption><image:title>Brandscoverimage</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/2023%20Website/Partner%20Logos/BMK-LogoBrightGuage.png</image:loc><image:caption>BMKLogoBrightGuage</image:caption><image:title>BMKLogoBrightGuage</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/2023%20Website/Partner%20Logos/BMK-LogoandMore.png</image:loc><image:caption>BMKLogoandMore</image:caption><image:title>BMKLogoandMore</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/2023%20Website/Partner%20Logos/BMK-LogoConnectBooster.png</image:loc><image:caption>BMKLogoConnectBooster</image:caption><image:title>BMKLogoConnectBooster</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/2023%20Website/Partner%20Logos/BMK-LogoWisePay.png</image:loc><image:caption>BMKLogoWisePay</image:caption><image:title>BMKLogoWisePay</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/MSP%20Bots-1.png</image:loc><image:caption>MSPBots1</image:caption><image:title>MSPBots1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/ConnectWise%20RMM.png</image:loc><image:caption>ConnectWiseRMM</image:caption><image:title>ConnectWiseRMM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMKjusttextlogo</image:caption><image:title>BMKjusttextlogo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/2023%20Website/Partner%20Logos/BMK-LogoConnectWise.png</image:loc><image:caption>BMKLogoConnectWise</image:caption><image:title>BMKLogoConnectWise</image:title></image:image><lastmod>2025-09-15</lastmod></url><url><loc>https://beringmckinley.com/blog/navigating-it-models-msps-cssps-and-itsps-explained</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK 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Growth</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Navigating%20IT%20Models%20%E2%80%93%20MSPs%2c%20CSSPs%2c%20and%20ITSPs%20Explained.jpg</image:loc><image:caption>[CTA] Navigating IT Models – MSPs, CSSPs, and ITSPs Explained</image:caption><image:title>[CTA] Navigating IT Models – MSPs, CSSPs, and ITSPs Explained</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Be%20Fluent%20In%20Your%20Employees%E2%80%99%20Communication%20Style.png</image:loc><image:caption>[FI] Be Fluent In Your Employees’ Communication Style</image:caption><image:title>[FI] Be Fluent In Your Employees’ Communication Style</image:title></image:image><lastmod>2025-06-06</lastmod></url><url><loc>https://beringmckinley.com/blog/your-accountant-sucks-at-business</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/The%20Long-Term%20Benefits%20of%20Adding%20a%20Financial%20Consultant%20to%20Your%20MSP.svg</image:loc><image:caption>The Long-Term Benefits of Adding a Financial Consultant to Your MSP</image:caption><image:title>The Long-Term Benefits of Adding a Financial Consultant to Your MSP</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Your%20Accountant%20Sucks%20At%20Business.jpg</image:loc><image:caption>[FI] Your Accountant Sucks At Business</image:caption><image:title>[FI] Your Accountant Sucks At Business</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Why%20Hire%20a%20Connectwise%20Consultant.svg</image:loc><image:caption>Why Hire a Connectwise Consultant</image:caption><image:title>Why Hire a Connectwise Consultant</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Your%20Accountant%20Sucks%20At%20Business.jpg</image:loc><image:caption>[CTA] Your Accountant Sucks At Business</image:caption><image:title>[CTA] Your Accountant Sucks At Business</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/How%20Proper%20Organization%20Is%20the%20Key%20To%20Your%20IT%20Firm%20Flourishing.svg</image:loc><image:caption>How Proper Organization Is the Key To Your IT Firm Flourishing</image:caption><image:title>How Proper Organization Is the Key To Your IT Firm Flourishing</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2025-06-05</lastmod></url><url><loc>https://beringmckinley.com/blog/dispatchers-keep-your-support-team-accountable</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Support%20Your%20Support%20Team%20By%20Hiring%20a%20Dispatcher.png</image:loc><image:caption>[FI] Support Your Support Team By Hiring a Dispatcher</image:caption><image:title>[FI] Support Your Support Team By Hiring a Dispatcher</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20Vision%20Real%20Growth.svg</image:loc><image:caption>BMK Vision Real Growth</image:caption><image:title>BMK Vision Real Growth</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Dispatchers%20Keep%20Your%20Support%20Team%20Accountable.png</image:loc><image:caption>[FI] Dispatchers Keep Your Support Team Accountable</image:caption><image:title>[FI] Dispatchers Keep Your Support Team Accountable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Constantly%20Recording%20Your%20IT%20Support%20Timecard%20Is%20About%20More%20Than%20Just%20Your%20Work-1.png</image:loc><image:caption>[FI] Constantly Recording Your IT Support Timecard Is About More Than Just Your Work-1</image:caption><image:title>[FI] Constantly Recording Your IT Support Timecard Is About More Than Just Your Work-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Dispatchers%20Keep%20Your%20Support%20Team%20Accountable.png</image:loc><image:caption>[CTA] Dispatchers Keep Your Support Team Accountable</image:caption><image:title>[CTA] Dispatchers Keep Your Support Team Accountable</image:title></image:image><lastmod>2025-06-05</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/13-from-the-trenches-after-prison-show-from-prison-to-youtube-empire-joe-guerrero</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2333%20-%20From%20The%20Trenches%20-%20Cyber%20Risk%2c%20Claims%20&amp;%20Coverage%20(Bill%20Haber)%20(1).png</image:loc><image:caption>#33 - From The Trenches - Cyber Risk, Claims &amp; Coverage (Bill Haber) (1)</image:caption><image:title>#33 - From The Trenches - Cyber Risk, Claims &amp; Coverage (Bill Haber) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2313%20%E2%80%93%20From%20the%20Trenches%20-%20After%20Prison%20Show%20-%20From%20Prison%20to%20YouTube%20Empire%20(Joe%20Guerrero).png</image:loc><image:caption>#13 – From the Trenches - After Prison Show - From Prison to YouTube Empire (Joe Guerrero)</image:caption><image:title>#13 – From the Trenches - After Prison Show - From Prison to YouTube Empire (Joe Guerrero)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2336%20-%20From%20The%20Trenches%20-%20Cyber%20Compliance%20&amp;%20vCISO%20Opportunity%20(Dan%20Collins)-1.png</image:loc><image:caption>#36 - From The Trenches - Cyber Compliance &amp; vCISO Opportunity (Dan Collins)-1</image:caption><image:title>#36 - From The Trenches - Cyber Compliance &amp; vCISO Opportunity (Dan Collins)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2341%20%E2%80%93%20From%20the%20Trenches%20Lawsuits%2c%20Lessons%20&amp;%20a%20Copier-Dealer%20Exit%20(David%20Prince%20%E2%80%93%20Data%20Branch)%20(1)-2.png</image:loc><image:caption>#41 – From the Trenches Lawsuits, Lessons &amp; a Copier-Dealer Exit (David Prince – Data Branch) (1)-2</image:caption><image:title>#41 – From the Trenches Lawsuits, Lessons &amp; a Copier-Dealer Exit (David Prince – Data Branch) (1)-2</image:title></image:image><lastmod>2025-12-24</lastmod></url><url><loc>https://beringmckinley.com/blog/59-from-the-trenches-gross-margin-truths-the-future-of-msps-mordy-hackel-kj-technology</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2360%20%E2%80%93%20From%20the%20Trenches%20Dispatch%20Discipline%2c%20AGP%20&amp;%20Security-Focused%20MSP%20Growth%20(Luis%20Alvarez%20%E2%80%93%20Alvarez%20Technology%20Group)-1.png</image:loc><image:caption>#60 – From the Trenches Dispatch Discipline, AGP &amp; Security-Focused MSP Growth (Luis Alvarez – Alvarez Technology Group)-1</image:caption><image:title>#60 – From the Trenches Dispatch Discipline, AGP &amp; Security-Focused MSP Growth (Luis Alvarez – Alvarez Technology Group)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2337%20%E2%80%93%20From%20the%20Trenches%20Building%20a%203%E2%80%935M%20MSP%2c%20CSM%20Strategy%20and%20EOS%20Execution%20(Michael%20Milhouse)%20(1).png</image:loc><image:caption>#37 – From the Trenches Building a 3–5M MSP, CSM Strategy and EOS Execution (Michael Milhouse) (1)</image:caption><image:title>#37 – From the Trenches Building a 3–5M MSP, CSM Strategy and EOS Execution (Michael Milhouse) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2359%20%E2%80%93%20From%20the%20Trenches%20Gross%20Margin%20Truths%20&amp;%20The%20Future%20of%20MSPs%20(Mordy%20Hackel%20%E2%80%93%20KJ%20Technology)-1.png</image:loc><image:caption>#59 – From the Trenches Gross Margin Truths &amp; The Future of MSPs (Mordy Hackel – KJ Technology)-1</image:caption><image:title>#59 – From the Trenches Gross Margin Truths &amp; The Future of MSPs (Mordy Hackel – KJ Technology)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2378%20%E2%80%93%20From%20the%20Trenches%20The%20R&amp;D%20Tax%20Credit%20Most%20Business%20Owners%20Miss%20(Val%20Majewski%20%E2%80%93%20American%20Incentive%20Advisors).png</image:loc><image:caption>#78 – From the Trenches The R&amp;D Tax Credit Most Business Owners Miss (Val Majewski – American Incentive Advisors)</image:caption><image:title>#78 – From the Trenches The R&amp;D Tax Credit Most Business Owners Miss (Val Majewski – American Incentive Advisors)</image:title></image:image><lastmod>2026-03-03</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/15-from-the-trenches-msp-ar-automation-cash-flow-nicholas-reimer</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2375%20%E2%80%93%20From%20the%20Trenches%20Copier-to-MSP%20Growth%2c%20AI%20Discipline%20&amp;%20Process%20Reality%20(Jocelyn%20Gorman%20%E2%80%93%20DSI)-2.png</image:loc><image:caption>#75 – From the Trenches Copier-to-MSP Growth, AI Discipline &amp; Process Reality (Jocelyn Gorman – DSI)-2</image:caption><image:title>#75 – From the Trenches Copier-to-MSP Growth, AI Discipline &amp; Process Reality (Jocelyn Gorman – DSI)-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2342%20%E2%80%93%20From%20the%20Trenches%20People-First%20Account%20Management%20&amp;%20Smart%20Prospecting%20(Trever%20Jennings%20%E2%80%93%20Summit%20Technology%20Group)%20(1)-1.png</image:loc><image:caption>#42 – From the Trenches People-First Account Management &amp; Smart Prospecting (Trever Jennings – Summit Technology Group) (1)-1</image:caption><image:title>#42 – From the Trenches People-First Account Management &amp; Smart Prospecting (Trever Jennings – Summit Technology Group) (1)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2310%20%E2%80%93%20From%20the%20Trenches%20-%20MSP%20Exit%20&amp;%20EOS%20Lessons%20(Jeff%20Wynn).png</image:loc><image:caption>#10 – From the Trenches - MSP Exit &amp; EOS Lessons (Jeff Wynn)</image:caption><image:title>#10 – From the Trenches - MSP Exit &amp; EOS Lessons (Jeff Wynn)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2315%20%E2%80%93%20From%20the%20Trenches%20-%20MSP%20AR%20Automation%20&amp;%20Cash%20Flow%20(Nicholas%20Reimer).png</image:loc><image:caption>#15 – From the Trenches - MSP AR Automation &amp; Cash Flow (Nicholas Reimer)</image:caption><image:title>#15 – From the Trenches - MSP AR Automation &amp; Cash Flow (Nicholas Reimer)</image:title></image:image><lastmod>2025-12-24</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-makes-its-mark-on-2020</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20TEAm.svg</image:loc><image:caption>BMK TEAm</image:caption><image:title>BMK TEAm</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BMK_JPG-1.jpg</image:loc><image:caption>BMK_JPG-1</image:caption><image:title>BMK_JPG-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/The-Perfect-7.png</image:loc><image:caption>The-Perfect-7</image:caption><image:title>The-Perfect-7</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Steps%20Outside%20Industry%20Norms.svg</image:loc><image:caption>Steps Outside Industry Norms</image:caption><image:title>Steps Outside Industry Norms</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/386B1008_nologo-scaled.jpg</image:loc><image:caption>386B1008_nologo-scaled</image:caption><image:title>386B1008_nologo-scaled</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Jordan%20Hetrich%20HS.svg</image:loc><image:caption>Jordan Hetrich HS</image:caption><image:title>Jordan Hetrich HS</image:title></image:image><lastmod>2024-04-19</lastmod></url><url><loc>https://beringmckinley.com/blog/msp-tools-support-good-bad-ugly</loc><image:image><image:loc>https://beringmckinley.com/hubfs/MSP%20Tools%20Survey.svg</image:loc><image:caption>MSP Tools Survey</image:caption><image:title>MSP Tools Survey</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/rose-avila.jpeg</image:loc><image:caption>rose-avila</image:caption><image:title>rose-avila</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Connectwise%20Focus%20Areas.svg</image:loc><image:caption>Connectwise Focus Areas</image:caption><image:title>Connectwise Focus Areas</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Expert%20QA%20Tools.svg</image:loc><image:caption>Expert QA Tools</image:caption><image:title>Expert QA Tools</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Vote%20for%20Your%20Preferred%20MSP%20&amp;%20Business%20Tools.svg</image:loc><image:caption>Vote for Your Preferred MSP &amp; Business Tools</image:caption><image:title>Vote for Your Preferred MSP &amp; Business Tools</image:title></image:image><lastmod>2024-04-22</lastmod></url><url><loc>https://beringmckinley.com/blog/paying-your-employees-pays-off</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Opinion%20Blog.png</image:loc><image:caption>[CTA] Opinion Blog</image:caption><image:title>[CTA] Opinion Blog</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Why%20Every%20MSP%20Should%20Regularly%20Perform%20Business%20Performance%20Assessments.jpg</image:loc><image:caption>[FI] Why Every MSP Should Regularly Perform Business Performance Assessments</image:caption><image:title>[FI] Why Every MSP Should Regularly Perform Business Performance Assessments</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Biling%20your%20clients%20hourly%20is%20worth%20your%20time.svg</image:loc><image:caption>Biling your clients hourly is worth your time</image:caption><image:title>Biling your clients hourly is worth your time</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Paying%20Your%20Employees%20Pays%20Off%20.svg</image:loc><image:caption>Paying Your Employees Pays Off </image:caption><image:title>Paying Your Employees Pays Off </image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Your%20Partner%20in%20Success%20with%20ConnectWise%20Automate.svg</image:loc><image:caption>Your Partner in Success with ConnectWise Automate</image:caption><image:title>Your Partner in Success with ConnectWise Automate</image:title></image:image><lastmod>2025-06-10</lastmod></url><url><loc>https://beringmckinley.com/management-consulting</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Finance%20consulting.jpg</image:loc><image:caption>Financeconsulting</image:caption><image:title>Financeconsulting</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMKjusttextlogo</image:caption><image:title>BMKjusttextlogo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Management%20Consulting%20hero%20image.jpg</image:loc><image:caption>ManagementConsultingheroimage</image:caption><image:title>ManagementConsultingheroimage</image:title></image:image><lastmod>2025-06-04</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/20-from-the-trenches-from-navy-comms-to-mssp-leap-into-entrepreneurship-will-robinson</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2313%20%E2%80%93%20From%20the%20Trenches%20-%20After%20Prison%20Show%20-%20From%20Prison%20to%20YouTube%20Empire%20(Joe%20Guerrero).png</image:loc><image:caption>#13 – From the Trenches - After Prison Show - From Prison to YouTube Empire (Joe Guerrero)</image:caption><image:title>#13 – From the Trenches - After Prison Show - From Prison to YouTube Empire (Joe Guerrero)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%238%20%E2%80%93%20From%20the%20Trenches%20-%20From%20Dentists%20to%20CPAs%20-%20Jordan%E2%80%99s%20MSP%20Playbook%20(Jordan%20Hetrick).png</image:loc><image:caption>#8 – From the Trenches - From Dentists to CPAs - Jordan’s MSP Playbook (Jordan Hetrick)</image:caption><image:title>#8 – From the Trenches - From Dentists to CPAs - Jordan’s MSP Playbook (Jordan Hetrick)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2320%20%E2%80%93%20From%20the%20Trenches%20-%20From%20Navy%20Comms%20to%20MSSP%20-%20Leap%20into%20Entrepreneurship%20(Will%20Robinson)%20(2).png</image:loc><image:caption>#20 – From the Trenches - From Navy Comms to MSSP - Leap into Entrepreneurship (Will Robinson) (2)</image:caption><image:title>#20 – From the Trenches - From Navy Comms to MSSP - Leap into Entrepreneurship (Will Robinson) (2)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2312%20%E2%80%93%20From%20the%20Trenches%20-%20From%20Marketing%20Agency%20to%20MSP%20%E2%80%93%20Carlos%E2%80%99%20Playbook%20(Carlos%20Torres%20III).png</image:loc><image:caption>#12 – From the Trenches - From Marketing Agency to MSP – Carlos’ Playbook (Carlos Torres III)</image:caption><image:title>#12 – From the Trenches - From Marketing Agency to MSP – Carlos’ Playbook (Carlos Torres III)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2025-12-29</lastmod></url><url><loc>https://beringmckinley.com/blog/msp-tools-survey-results-2023</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/c1f3fe07-e597-45ee-895c-ec9299018e16.gif</image:loc><image:caption>c1f3fe07-e597-45ee-895c-ec9299018e16</image:caption><image:title>c1f3fe07-e597-45ee-895c-ec9299018e16</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Expert%20QA%20Tools.svg</image:loc><image:caption>Expert QA Tools</image:caption><image:title>Expert QA Tools</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/a03b0414-f6d0-4d2c-82ae-2b033e847b10.gif</image:loc><image:caption>a03b0414-f6d0-4d2c-82ae-2b033e847b10</image:caption><image:title>a03b0414-f6d0-4d2c-82ae-2b033e847b10</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/MSP%20Tools%20Survey.svg</image:loc><image:caption>MSP Tools Survey</image:caption><image:title>MSP Tools Survey</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BMK_JPG-1.jpg</image:loc><image:caption>BMK_JPG-1</image:caption><image:title>BMK_JPG-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/6c437ebb-dd9f-423d-96c3-4b76703a3aef.gif</image:loc><image:caption>6c437ebb-dd9f-423d-96c3-4b76703a3aef</image:caption><image:title>6c437ebb-dd9f-423d-96c3-4b76703a3aef</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/e2aad05f-71e9-4d5a-a8dc-bbe76bf31cb4.gif</image:loc><image:caption>e2aad05f-71e9-4d5a-a8dc-bbe76bf31cb4</image:caption><image:title>e2aad05f-71e9-4d5a-a8dc-bbe76bf31cb4</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Blog%20Texting%20Dilemma.svg</image:loc><image:caption>Blog Texting Dilemma</image:caption><image:title>Blog Texting Dilemma</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/1ea1f452-0e68-4612-b41c-b7e962ab5b7b.gif</image:loc><image:caption>1ea1f452-0e68-4612-b41c-b7e962ab5b7b</image:caption><image:title>1ea1f452-0e68-4612-b41c-b7e962ab5b7b</image:title></image:image><lastmod>2024-04-22</lastmod></url><url><loc>https://beringmckinley.com/blog/organizational-strategic-planning-for-business-performance</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Strategies%20for%20Sustainable%20Growth%20for%20MSPs.jpg</image:loc><image:caption>[FI] Strategies for Sustainable Growth for MSPs</image:caption><image:title>[FI] Strategies for Sustainable Growth for MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Organizational%20Strategic%20Planning%20for%20Business%20Performance.jpg</image:loc><image:caption>[CTA] Organizational Strategic Planning for Business Performance</image:caption><image:title>[CTA] Organizational Strategic Planning for Business Performance</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20From%20Planning%20to%20Execution-%20Translating%20Business%20Goals%20into%20Performance%20Targets.jpg</image:loc><image:caption>[FI] From Planning to Execution- Translating Business Goals into Performance Targets</image:caption><image:title>[FI] From Planning to Execution- Translating Business Goals into Performance Targets</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Strategic%20Planning%20vs.%20Performance%20Assessment-%20Understanding%20the%20Differences%20and%20Synergies.png</image:loc><image:caption>[FI] Strategic Planning vs. Performance Assessment- Understanding the Differences and Synergies</image:caption><image:title>[FI] Strategic Planning vs. Performance Assessment- Understanding the Differences and Synergies</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Organizational%20Strategic%20Planning%20for%20Business%20Performance.jpg</image:loc><image:caption>[FI] Organizational Strategic Planning for Business Performance</image:caption><image:title>[FI] Organizational Strategic Planning for Business Performance</image:title></image:image><lastmod>2025-05-30</lastmod></url><url><loc>https://beringmckinley.com/blog/33-from-the-trenches-cyber-risk-claims-coverage-bill-haber</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2328%20-%20From%20The%20Trenches%20-%20Micro%20MSP%20Growth%20&amp;%20Streaming%20(Daniel%20Oquendo)%20(1).png</image:loc><image:caption>#28 - From The Trenches - Micro MSP Growth &amp; Streaming (Daniel Oquendo) (1)</image:caption><image:title>#28 - From The Trenches - Micro MSP Growth &amp; Streaming (Daniel Oquendo) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2333%20-%20From%20The%20Trenches%20-%20Cyber%20Risk%2c%20Claims%20&amp;%20Coverage%20(Bill%20Haber)%20(1).png</image:loc><image:caption>#33 - From The Trenches - Cyber Risk, Claims &amp; Coverage (Bill Haber) (1)</image:caption><image:title>#33 - From The Trenches - Cyber Risk, Claims &amp; Coverage (Bill Haber) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20the%20ConnectWise%20Customer%20Portal%20Enhances%20Client%20Retention-%20Best%20Practices%20for%20MSPs-1.jpg</image:loc><image:caption>[FI] How the ConnectWise Customer Portal Enhances Client Retention- Best Practices for MSPs-1</image:caption><image:title>[FI] How the ConnectWise Customer Portal Enhances Client Retention- Best Practices for MSPs-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2349%20%E2%80%93%20From%20the%20Trenches%20Integratech%2c%20Cold%20Calls%20&amp;%20the%20Financial%20Wake-Up%20(Alan%20Moon%20%E2%80%93%20Integratech)%20(2).png</image:loc><image:caption>#49 – From the Trenches Integratech, Cold Calls &amp; the Financial Wake-Up (Alan Moon – Integratech) (2)</image:caption><image:title>#49 – From the Trenches Integratech, Cold Calls &amp; the Financial Wake-Up (Alan Moon – Integratech) (2)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/72-from-the-trenches-mentor-driven-msp-growth-practical-ai-automation-kevin-kahn</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Copy%20of%20%2372%20%E2%80%93%20From%20the%20Trenches%20Mentor-Driven%20Growth%2c%20Halo%20Reporting%2c%20and%20AI%20in%20the%20MSP%20(Kevin%20Kahn%20%E2%80%93%20IntelliComp%20Technologies).png</image:loc><image:caption>Copy of #72 – From the Trenches Mentor-Driven Growth, Halo Reporting, and AI in the MSP (Kevin Kahn – IntelliComp Technologies)</image:caption><image:title>Copy of #72 – From the Trenches Mentor-Driven Growth, Halo Reporting, and AI in the MSP (Kevin Kahn – IntelliComp Technologies)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2370%20%E2%80%93%20From%20the%20Trenches%20Surviving%20Your%20First%2090%20Days%20as%20an%20MSP%20Owner%20(Chris%20Hart%20%E2%80%93%20Hart%20CTO%20Inc)-2.png</image:loc><image:caption>#70 – From the Trenches Surviving Your First 90 Days as an MSP Owner (Chris Hart – Hart CTO Inc)-2</image:caption><image:title>#70 – From the Trenches Surviving Your First 90 Days as an MSP Owner (Chris Hart – Hart CTO Inc)-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2362%20%E2%80%93%20From%20the%20Trenches%20Automation%2c%20AI%20&amp;%20the%20Next%20MSP%20Leap%20(James%20Sanford%20%E2%80%93%20Teamspring%20Technologies)-1.png</image:loc><image:caption>#62 – From the Trenches Automation, AI &amp; the Next MSP Leap (James Sanford – Teamspring Technologies)-1</image:caption><image:title>#62 – From the Trenches Automation, AI &amp; the Next MSP Leap (James Sanford – Teamspring Technologies)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2369%20%E2%80%93%20From%20the%20Trenches%20Owner-Led%20Sales%2c%20Dispatch%20Discipline%20&amp;%20Sustainable%20MSP%20Growth%20(Chad%20Kempt%20%E2%80%93%20Fast%20Computers)-1.png</image:loc><image:caption>#69 – From the Trenches Owner-Led Sales, Dispatch Discipline &amp; Sustainable MSP Growth (Chad Kempt – Fast Computers)-1</image:caption><image:title>#69 – From the Trenches Owner-Led Sales, Dispatch Discipline &amp; Sustainable MSP Growth (Chad Kempt – Fast Computers)-1</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/business-performance-assessment</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Vision-logo-w-borders.svg</image:loc><image:caption>Visionlogowborders</image:caption><image:title>Visionlogowborders</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Dotted%20pattern.png</image:loc><image:caption>Dottedpattern</image:caption><image:title>Dottedpattern</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BOA%20screenshots%20image.png</image:loc><image:caption>BOAscreenshotsimage</image:caption><image:title>BOAscreenshotsimage</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BPA%20Cover%20image.jpg</image:loc><image:caption>BPACoverimage</image:caption><image:title>BPACoverimage</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BPA%20Logo-3.svg</image:loc><image:caption>BPALogo3</image:caption><image:title>BPALogo3</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BPA%20Logo-2.svg</image:loc><image:caption>BPALogo2</image:caption><image:title>BPALogo2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMKjusttextlogo</image:caption><image:title>BMKjusttextlogo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BSA%20screenshots%20image.png</image:loc><image:caption>BSAscreenshotsimage</image:caption><image:title>BSAscreenshotsimage</image:title></image:image><lastmod>2025-05-30</lastmod></url><url><loc>https://beringmckinley.com/blog/the-msp-owners-who-got-tired-of-waiting-and-built-their-own-psa</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2369%20%E2%80%93%20From%20the%20Trenches%20Owner-Led%20Sales%2c%20Dispatch%20Discipline%20&amp;%20Sustainable%20MSP%20Growth%20(Chad%20Kempt%20%E2%80%93%20Fast%20Computers)-1.png</image:loc><image:caption>#69 – From the Trenches Owner-Led Sales, Dispatch Discipline &amp; Sustainable MSP Growth (Chad Kempt – Fast Computers)-1</image:caption><image:title>#69 – From the Trenches Owner-Led Sales, Dispatch Discipline &amp; Sustainable MSP Growth (Chad Kempt – Fast Computers)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23107%20-%20The%20MSP%20Owners%20Who%20Got%20Tired%20of%20Waiting%20and%20Built%20Their%20Own%20PSA%20%20From%20The%20Trenches-1.png</image:loc><image:caption>#107 - The MSP Owners Who Got Tired of Waiting and Built Their Own PSA  From The Trenches-1</image:caption><image:title>#107 - The MSP Owners Who Got Tired of Waiting and Built Their Own PSA  From The Trenches-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2370%20%E2%80%93%20From%20the%20Trenches%20Surviving%20Your%20First%2090%20Days%20as%20an%20MSP%20Owner%20(Chris%20Hart%20%E2%80%93%20Hart%20CTO%20Inc)-2.png</image:loc><image:caption>#70 – From the Trenches Surviving Your First 90 Days as an MSP Owner (Chris Hart – Hart CTO Inc)-2</image:caption><image:title>#70 – From the Trenches Surviving Your First 90 Days as an MSP Owner (Chris Hart – Hart CTO Inc)-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2340%20%E2%80%93%20From%20the%20Trenches%20Starting%20an%20MSP%20&amp;%20Owning%20the%20Risk%20(Nelson%20Archila)%20(1).png</image:loc><image:caption>#40 – From the Trenches Starting an MSP &amp; Owning the Risk (Nelson Archila) (1)</image:caption><image:title>#40 – From the Trenches Starting an MSP &amp; Owning the Risk (Nelson Archila) (1)</image:title></image:image><lastmod>2026-07-17</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/9-from-the-trenches-why-most-msps-stay-stuck-and-how-to-break-through-alex-farling</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2345%20%E2%80%93%20From%20the%20Trenches%20Enterprise%20Roots%2c%20AI%20Strategy%20&amp;%20MSP%20Fundamentals%20(Corey%20Kirkendoll%20%E2%80%93%205K%20Technical%20Services)%20(1).png</image:loc><image:caption>#45 – From the Trenches Enterprise Roots, AI Strategy &amp; MSP Fundamentals (Corey Kirkendoll – 5K Technical Services) (1)</image:caption><image:title>#45 – From the Trenches Enterprise Roots, AI Strategy &amp; MSP Fundamentals (Corey Kirkendoll – 5K Technical Services) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2360%20%E2%80%93%20From%20the%20Trenches%20Dispatch%20Discipline%2c%20AGP%20&amp;%20Security-Focused%20MSP%20Growth%20(Luis%20Alvarez%20%E2%80%93%20Alvarez%20Technology%20Group)-1.png</image:loc><image:caption>#60 – From the Trenches Dispatch Discipline, AGP &amp; Security-Focused MSP Growth (Luis Alvarez – Alvarez Technology Group)-1</image:caption><image:title>#60 – From the Trenches Dispatch Discipline, AGP &amp; Security-Focused MSP Growth (Luis Alvarez – Alvarez Technology Group)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%239%20%E2%80%93%20From%20the%20Trenches%20Why%20Most%20MSPs%20Stay%20Stuck%20%E2%80%93%20And%20How%20to%20Break%20Through%20(Alex%20Farling).png</image:loc><image:caption>#9 – From the Trenches Why Most MSPs Stay Stuck – And How to Break Through (Alex Farling)</image:caption><image:title>#9 – From the Trenches Why Most MSPs Stay Stuck – And How to Break Through (Alex Farling)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2315%20%E2%80%93%20From%20the%20Trenches%20-%20MSP%20AR%20Automation%20&amp;%20Cash%20Flow%20(Nicholas%20Reimer).png</image:loc><image:caption>#15 – From the Trenches - MSP AR Automation &amp; Cash Flow (Nicholas Reimer)</image:caption><image:title>#15 – From the Trenches - MSP AR Automation &amp; Cash Flow (Nicholas Reimer)</image:title></image:image><lastmod>2025-12-24</lastmod></url><url><loc>https://beringmckinley.com/blog/from-pitch-to-payoff-how-to-build-a-business-plan-msp-investors-cant-ignore</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Why%20Small%20Businesses%20Should%20Care%20About%2024_7%20MSP%20Support%20for%20Improved%20Productivity%20and%20Uptime.jpg</image:loc><image:caption>[FI] Why Small Businesses Should Care About 24_7 MSP Support for Improved Productivity and Uptime</image:caption><image:title>[FI] Why Small Businesses Should Care About 24_7 MSP Support for Improved Productivity and Uptime</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20AI%20in%20MSP-%20How%20Machine%20Learning%20Can%20Predict%20IT%20Issues%20Before%20They%20Happen.jpg</image:loc><image:caption>[FI] AI in MSP- How Machine Learning Can Predict IT Issues Before They Happen</image:caption><image:title>[FI] AI in MSP- How Machine Learning Can Predict IT Issues Before They Happen</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20From%20Pitch%20to%20Payoff-%20How%20to%20Build%20a%20Business%20Plan%20MSP%20Investors%20Can%E2%80%99t%20Ignore%20(1).jpg</image:loc><image:caption>[FI] From Pitch to Payoff- How to Build a Business Plan MSP Investors Can’t Ignore (1)</image:caption><image:title>[FI] From Pitch to Payoff- How to Build a Business Plan MSP Investors Can’t Ignore (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20the%20ConnectWise%20Customer%20Portal%20Enhances%20Client%20Retention-%20Best%20Practices%20for%20MSPs-1.jpg</image:loc><image:caption>[FI] How the ConnectWise Customer Portal Enhances Client Retention- Best Practices for MSPs-1</image:caption><image:title>[FI] How the ConnectWise Customer Portal Enhances Client Retention- Best Practices for MSPs-1</image:title></image:image><lastmod>2025-08-01</lastmod></url><url><loc>https://beringmckinley.com/blog/50-from-the-trenches-data-portability-pe-money-msp-basics-that-still-matter-karl-palachuk</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2369%20%E2%80%93%20From%20the%20Trenches%20Owner-Led%20Sales%2c%20Dispatch%20Discipline%20&amp;%20Sustainable%20MSP%20Growth%20(Chad%20Kempt%20%E2%80%93%20Fast%20Computers)-1.png</image:loc><image:caption>#69 – From the Trenches Owner-Led Sales, Dispatch Discipline &amp; Sustainable MSP Growth (Chad Kempt – Fast Computers)-1</image:caption><image:title>#69 – From the Trenches Owner-Led Sales, Dispatch Discipline &amp; Sustainable MSP Growth (Chad Kempt – Fast Computers)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2350%20%E2%80%93%20From%20the%20Trenches%20Data%20Portability%2c%20PE%20Money%20&amp;%20MSP%20Basics%20That%20Still%20Matter%20(Karl%20Palachuk%20%E2%80%93%20Small%20Biz%20Thoughts)-1.png</image:loc><image:caption>#50 – From the Trenches Data Portability, PE Money &amp; MSP Basics That Still Matter (Karl Palachuk – Small Biz Thoughts)-1</image:caption><image:title>#50 – From the Trenches Data Portability, PE Money &amp; MSP Basics That Still Matter (Karl Palachuk – Small Biz Thoughts)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2367%20%E2%80%93%20From%20the%20Trenches%20Cash%20Moats%2c%20Vision%20Maps%20&amp;%20the%20Next-Gen%20MSP%20(Bryan%20Currier%20%E2%80%93%20Advantage%20Technologies)-1.png</image:loc><image:caption>#67 – From the Trenches Cash Moats, Vision Maps &amp; the Next-Gen MSP (Bryan Currier – Advantage Technologies)-1</image:caption><image:title>#67 – From the Trenches Cash Moats, Vision Maps &amp; the Next-Gen MSP (Bryan Currier – Advantage Technologies)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%238%20%E2%80%93%20From%20the%20Trenches%20-%20From%20Dentists%20to%20CPAs%20-%20Jordan%E2%80%99s%20MSP%20Playbook%20(Jordan%20Hetrick).png</image:loc><image:caption>#8 – From the Trenches - From Dentists to CPAs - Jordan’s MSP Playbook (Jordan Hetrick)</image:caption><image:title>#8 – From the Trenches - From Dentists to CPAs - Jordan’s MSP Playbook (Jordan Hetrick)</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/msp-acronym-breakdown-what-does-msp-stand-for-in-different-industries</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Benefits%20of%20Choosing%20a%20Local%20Managed%20Service%20Provider-%20Why%20Proximity%20Matters%20for%20Your%20Business.jpg</image:loc><image:caption>[FI] The Benefits of Choosing a Local Managed Service Provider- Why Proximity Matters for Your Business</image:caption><image:title>[FI] The Benefits of Choosing a Local Managed Service Provider- Why Proximity Matters for Your Business</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) 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Companies</image:title></image:image><lastmod>2025-07-21</lastmod></url><url><loc>https://beringmckinley.com/blog/connectwise-psa-account-management-how-msps-can-improve-qbrs-and-client-retention</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(14).png</image:loc><image:caption>BMK (1200 x 628 px) (14)</image:caption><image:title>BMK (1200 x 628 px) (14)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20ConnectWise%20Sidekick%20Provides%20Superior%20Support%20to%20Your%20Customer%20Service.jpg</image:loc><image:caption>[FI] ConnectWise Sidekick Provides Superior Support to Your Customer Service</image:caption><image:title>[FI] ConnectWise Sidekick Provides Superior Support to Your Customer Service</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)-3.png</image:loc><image:caption>BMK (1200 x 628 px)-3</image:caption><image:title>BMK (1200 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Group)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2345%20%E2%80%93%20From%20the%20Trenches%20Enterprise%20Roots%2c%20AI%20Strategy%20&amp;%20MSP%20Fundamentals%20(Corey%20Kirkendoll%20%E2%80%93%205K%20Technical%20Services)%20(1).png</image:loc><image:caption>#45 – From the Trenches Enterprise Roots, AI Strategy &amp; MSP Fundamentals (Corey Kirkendoll – 5K Technical Services) (1)</image:caption><image:title>#45 – From the Trenches Enterprise Roots, AI Strategy &amp; MSP Fundamentals (Corey Kirkendoll – 5K Technical Services) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) 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Story</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/rose-avila.jpeg</image:loc><image:caption>rose-avila</image:caption><image:title>rose-avila</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(3)-2.png</image:loc><image:caption>BMK (1200 x 628 px) (3)-2</image:caption><image:title>BMK (1200 x 628 px) 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picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Sync%20Smarter%20Not%20Harder-%20Master%20Inventory%20&amp;%20Procurement%20with%20ConnectWise%20Quoting%20Tools.jpg</image:loc><image:caption>[FI] Sync Smarter Not Harder- Master Inventory &amp; Procurement with ConnectWise Quoting Tools</image:caption><image:title>[FI] Sync Smarter Not Harder- Master Inventory &amp; Procurement with ConnectWise Quoting Tools</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20ConnectWise%20Project%20Management%20for%20MSPs-%20Building%20a%20Scalable%20Process%20from%20Quote%20to%20Completion.jpg</image:loc><image:caption>[FI] ConnectWise Project Management for MSPs- Building a Scalable Process from Quote to Completion</image:caption><image:title>[FI] ConnectWise Project Management for MSPs- Building a Scalable Process from Quote to Completion</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Your%20First%20100%20Days%20with%20ConnectWise-%20A%20Proven%20Roadmap%20for%20MSP%20Success.jpg</image:loc><image:caption>[FI] Your First 100 Days with ConnectWise- A Proven Roadmap for MSP Success</image:caption><image:title>[FI] Your First 100 Days with ConnectWise- A Proven Roadmap for MSP Success</image:title></image:image><lastmod>2025-07-09</lastmod></url><url><loc>https://beringmckinley.com/blog/8-from-the-trenches-from-dentists-to-cpas-jordans-msp-playbook-jordan-hetrick</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2313%20%E2%80%93%20From%20the%20Trenches%20-%20After%20Prison%20Show%20-%20From%20Prison%20to%20YouTube%20Empire%20(Joe%20Guerrero).png</image:loc><image:caption>#13 – From the Trenches - After Prison Show - From Prison to YouTube Empire (Joe Guerrero)</image:caption><image:title>#13 – From the Trenches - After Prison Show - From Prison to YouTube Empire (Joe Guerrero)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%238%20%E2%80%93%20From%20the%20Trenches%20-%20From%20Dentists%20to%20CPAs%20-%20Jordan%E2%80%99s%20MSP%20Playbook%20(Jordan%20Hetrick).png</image:loc><image:caption>#8 – From the Trenches - From Dentists to CPAs - Jordan’s MSP Playbook (Jordan Hetrick)</image:caption><image:title>#8 – From the Trenches - From Dentists to CPAs - Jordan’s MSP Playbook (Jordan Hetrick)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2375%20%E2%80%93%20From%20the%20Trenches%20Copier-to-MSP%20Growth%2c%20AI%20Discipline%20&amp;%20Process%20Reality%20(Jocelyn%20Gorman%20%E2%80%93%20DSI)-2.png</image:loc><image:caption>#75 – From the Trenches Copier-to-MSP Growth, AI Discipline &amp; Process Reality (Jocelyn Gorman – DSI)-2</image:caption><image:title>#75 – From the Trenches Copier-to-MSP Growth, AI Discipline &amp; Process Reality (Jocelyn Gorman – DSI)-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2327%20-%20From%20The%20Trenches%20-%20Pick%20a%20Lane%20-%20Account%20Management%20&amp;%20MSP%20Focus%20(John%20Snyder)%20(1).png</image:loc><image:caption>#27 - From The Trenches - Pick a Lane - Account Management &amp; MSP Focus (John Snyder) (1)</image:caption><image:title>#27 - From The Trenches - Pick a Lane - Account Management &amp; MSP Focus (John Snyder) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/19-from-the-trenches-msp-growth-sales-structure-who-not-what-jim-smith</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2384%20%E2%80%93%20%E2%80%9CWe%20Don%E2%80%99t%20Track%20Time%E2%80%9D%20%E2%80%93%20Why%20MSPs%20Stall%20at%20$2M%20%20BMK%20Roundtable%20(1).png</image:loc><image:caption>#84 – “We Don’t Track Time” – Why MSPs Stall at $2M  BMK Roundtable (1)</image:caption><image:title>#84 – “We Don’t Track Time” – Why MSPs Stall at $2M  BMK Roundtable (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%239%20%E2%80%93%20From%20the%20Trenches%20Why%20Most%20MSPs%20Stay%20Stuck%20%E2%80%93%20And%20How%20to%20Break%20Through%20(Alex%20Farling).png</image:loc><image:caption>#9 – From the Trenches Why Most MSPs Stay Stuck – And How to Break Through (Alex Farling)</image:caption><image:title>#9 – From the Trenches Why Most MSPs Stay Stuck – And How to Break Through (Alex Farling)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2388%20-%20Revenue%20Is%20Vanity%20Why%20MSPs%20Must%20Fire%20Unprofitable%20Clients%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#88 - Revenue Is Vanity Why MSPs Must Fire Unprofitable Clients  BMK Vision Roundtable</image:caption><image:title>#88 - Revenue Is Vanity Why MSPs Must Fire Unprofitable Clients  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2319%20%E2%80%93%20From%20the%20Trenches%20-%20MSP%20Growth%20-%20Sales%2c%20Structure%20&amp;%20%E2%80%98Who%20Not%20What%E2%80%99%20(Jim%20Smith).png</image:loc><image:caption>#19 – From the Trenches - MSP Growth - Sales, Structure &amp; ‘Who Not What’ (Jim Smith)</image:caption><image:title>#19 – From the Trenches - MSP Growth - Sales, Structure &amp; ‘Who Not What’ (Jim Smith)</image:title></image:image><lastmod>2025-12-24</lastmod></url><url><loc>https://beringmckinley.com/blog/85-why-msp-partnerships-fail-and-how-to-save-them-bmk-vision-roundtable</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2382%20%E2%80%93%20Ownership%20Doesn%E2%80%99t%20Equal%20Seat%20Fit%20%20BMK%20Roundtable.png</image:loc><image:caption>#82 – Ownership Doesn’t Equal Seat Fit  BMK Roundtable</image:caption><image:title>#82 – Ownership Doesn’t Equal Seat Fit  BMK Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2391%20-%20No%20Quota%2c%20No%20Sales%20Role%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#91 - No Quota, No Sales Role  BMK Vision Roundtable</image:caption><image:title>#91 - No Quota, No Sales Role  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2384%20%E2%80%93%20%E2%80%9CWe%20Don%E2%80%99t%20Track%20Time%E2%80%9D%20%E2%80%93%20Why%20MSPs%20Stall%20at%20$2M%20%20BMK%20Roundtable%20(1).png</image:loc><image:caption>#84 – “We Don’t Track Time” – Why MSPs Stall at $2M  BMK Roundtable (1)</image:caption><image:title>#84 – “We Don’t Track Time” – Why MSPs Stall at $2M  BMK Roundtable (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2385%20-%20Why%20MSP%20Partnerships%20Fail%20And%20How%20to%20Save%20Them%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#85 - Why MSP Partnerships Fail And How to Save Them  BMK Vision Roundtable</image:caption><image:title>#85 - Why MSP Partnerships Fail And How to Save Them  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><lastmod>2026-02-24</lastmod></url><url><loc>https://beringmckinley.com/blog/unlocking-the-full-potential-of-cloud-technology-with-msps</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Unlocking%20the%20Full%20Potential%20of%20Cloud%20Technology%20with%20MSPs.jpg</image:loc><image:caption>[FI] Unlocking the Full Potential of Cloud Technology with MSPs</image:caption><image:title>[FI] Unlocking the Full Potential of Cloud Technology with MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Why%20You%E2%80%99re%20Not%20Paying%20Enough%20Attention%20To%20Agreement%20Gross%20Profits.jpg</image:loc><image:caption>[FI] Why You’re Not Paying Enough Attention To Agreement Gross Profits</image:caption><image:title>[FI] Why You’re Not Paying Enough Attention To Agreement Gross Profits</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Navigating%20Compliance%20Challenges%20with%20MSPs.jpg</image:loc><image:caption>[FI] Navigating Compliance Challenges with MSPs</image:caption><image:title>[FI] Navigating Compliance Challenges with MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Unlocking%20the%20Full%20Potential%20of%20Cloud%20Technology%20with%20MSPs.jpg</image:loc><image:caption>[CTA] Unlocking the Full Potential of Cloud Technology with MSPs</image:caption><image:title>[CTA] Unlocking the Full Potential of Cloud Technology with MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(6)-1.png</image:loc><image:caption>BMK (1200 x 628 px) (6)-1</image:caption><image:title>BMK (1200 x 628 px) 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Honest answers to the struggle.</image:caption><image:title>[FI] Why don’t our techs enter their time? 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Targets</image:caption><image:title>[CTA] From Planning to Execution- Translating Business Goals into Performance Targets</image:title></image:image><lastmod>2025-05-30</lastmod></url><url><loc>https://beringmckinley.com/blog/key-strategies-for-boosting-productivity-with-external-consulting-services</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Key%20Strategies%20for%20Boosting%20Productivity%20with%20External%20Consulting%20Services.jpg</image:loc><image:caption>[CTA] Key Strategies for Boosting Productivity with External Consulting Services</image:caption><image:title>[CTA] Key Strategies for Boosting Productivity with External Consulting Services</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20MSP%20Acronym%20Breakdown-%20What%20Does%20MSP%20Stand%20for%20in%20Different%20Industries.jpg</image:loc><image:caption>[FI] MSP Acronym Breakdown- What Does MSP Stand for in Different Industries</image:caption><image:title>[FI] MSP Acronym Breakdown- What Does MSP Stand for in Different Industries</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Key%20Strategies%20for%20Boosting%20Productivity%20with%20External%20Consulting%20Services.jpg</image:loc><image:caption>[FI] Key Strategies for Boosting Productivity with External Consulting Services</image:caption><image:title>[FI] Key Strategies for Boosting Productivity with External Consulting Services</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Impact%20of%20MSP%20Service-Level%20Agreements%20(SLAs)%20on%20Your%20Pricing%20Structure.jpg</image:loc><image:caption>[FI] The Impact of MSP Service-Level Agreements (SLAs) on Your Pricing Structure</image:caption><image:title>[FI] The Impact of MSP Service-Level Agreements (SLAs) on Your Pricing Structure</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Selling%20Your%20MSP%20the%20Smart%20Way-%20Maximize%20Value%20in%20the%20Exit%20Phase.jpg</image:loc><image:caption>[FI] Selling Your MSP the Smart Way- Maximize Value in the Exit Phase</image:caption><image:title>[FI] Selling Your MSP the Smart Way- Maximize Value in the Exit Phase</image:title></image:image><lastmod>2025-06-23</lastmod></url><url><loc>https://beringmckinley.com/blog/connectwise-access-management-role-based-security-permissions-guide</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(3)-2.png</image:loc><image:caption>BMK (1200 x 628 px) (3)-2</image:caption><image:title>BMK (1200 x 628 px) (3)-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/TPP-Blog-Banner-2.png</image:loc><image:caption>TPP-Blog-Banner-2</image:caption><image:title>TPP-Blog-Banner-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(10).png</image:loc><image:caption>BMK (1200 x 628 px) (10)</image:caption><image:title>BMK (1200 x 628 px) (10)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2336%20-%20From%20The%20Trenches%20-%20Cyber%20Compliance%20&amp;%20vCISO%20Opportunity%20(Dan%20Collins)-1.png</image:loc><image:caption>#36 - From The Trenches - Cyber Compliance &amp; vCISO Opportunity (Dan Collins)-1</image:caption><image:title>#36 - From The Trenches - Cyber Compliance &amp; vCISO Opportunity (Dan Collins)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2025-08-27</lastmod></url><url><loc>https://beringmckinley.com/blog/proactive-not-paranoid-tracking-login-attempts-the-smart-way-in-connectwise</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Importance%20of%20Real-Time%20Alerts%20from%20ConnectWise%20Automate%20and%20How%20to%20Triage.jpg</image:loc><image:caption>[FI] The Importance of Real-Time Alerts from ConnectWise Automate and How to Triage</image:caption><image:title>[FI] The Importance of Real-Time Alerts from ConnectWise Automate and How to Triage</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20the%20ConnectWise%20Customer%20Portal%20Enhances%20Client%20Retention-%20Best%20Practices%20for%20MSPs.jpg</image:loc><image:caption>[FI] How the ConnectWise Customer Portal Enhances Client Retention- Best Practices for MSPs</image:caption><image:title>[FI] How the ConnectWise Customer Portal Enhances Client Retention- Best Practices for MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Proactive%2c%20Not%20Paranoid-%20Tracking%20Login%20Attempts%20the%20Smart%20Way%20in%20ConnectWise.jpg</image:loc><image:caption>[FI] Proactive, Not Paranoid- Tracking Login Attempts the Smart Way in ConnectWise</image:caption><image:title>[FI] Proactive, Not Paranoid- Tracking Login Attempts the Smart Way in ConnectWise</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Is%20ConnectWise%20Pricing%20Competitive_%20An%20In-Depth%20Look%20at%20Cost%20vs.%20Value.jpg</image:loc><image:caption>[FI] Is ConnectWise Pricing Competitive_ An In-Depth Look at Cost vs. Value</image:caption><image:title>[FI] Is ConnectWise Pricing Competitive_ An In-Depth Look at Cost vs. Value</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2025-08-06</lastmod></url><url><loc>https://beringmckinley.com/blog/connectwise-tuesday-guest-speaker-playlist</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Connectwise%20Focus%20Areas.svg</image:loc><image:caption>Connectwise Focus Areas</image:caption><image:title>Connectwise Focus Areas</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BMK_JPG-1.jpg</image:loc><image:caption>BMK_JPG-1</image:caption><image:title>BMK_JPG-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Connectwise%20Playlist.svg</image:loc><image:caption>Connectwise Playlist</image:caption><image:title>Connectwise Playlist</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/rose-avila.jpeg</image:loc><image:caption>rose-avila</image:caption><image:title>rose-avila</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/The-Perfect-7.png</image:loc><image:caption>The-Perfect-7</image:caption><image:title>The-Perfect-7</image:title></image:image><lastmod>2024-04-22</lastmod></url><url><loc>https://beringmckinley.com/blog/client-engagement-strategy-for-managed-service-providers-from-onboarding-to-qbrs</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20MSP%20Acronym%20Breakdown-%20What%20Does%20MSP%20Stand%20for%20in%20Different%20Industries.jpg</image:loc><image:caption>[FI] MSP Acronym Breakdown- What Does MSP Stand for in Different Industries</image:caption><image:title>[FI] MSP Acronym Breakdown- What Does MSP Stand for in Different Industries</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(11).png</image:loc><image:caption>BMK (1200 x 628 px) (11)</image:caption><image:title>BMK (1200 x 628 px) (11)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2345%20%E2%80%93%20From%20the%20Trenches%20Enterprise%20Roots%2c%20AI%20Strategy%20&amp;%20MSP%20Fundamentals%20(Corey%20Kirkendoll%20%E2%80%93%205K%20Technical%20Services)%20(1).png</image:loc><image:caption>#45 – From the Trenches Enterprise Roots, AI Strategy &amp; MSP Fundamentals (Corey Kirkendoll – 5K Technical Services) (1)</image:caption><image:title>#45 – From the Trenches Enterprise Roots, AI Strategy &amp; MSP Fundamentals (Corey Kirkendoll – 5K Technical Services) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)-3.png</image:loc><image:caption>BMK (1200 x 628 px)-3</image:caption><image:title>BMK (1200 x 628 px)-3</image:title></image:image><lastmod>2025-10-22</lastmod></url><url><loc>https://beringmckinley.com/blog/cast-your-vote-for-your-preferred-msp-business-tools</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BMK-Blog-Vote-Business-Tools.jpg</image:loc><image:caption>BMK-Blog-Vote-Business-Tools</image:caption><image:title>BMK-Blog-Vote-Business-Tools</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Steps%20Outside%20Industry%20Norms.svg</image:loc><image:caption>Steps Outside Industry Norms</image:caption><image:title>Steps Outside Industry Norms</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BMK-Blog-Vote-MSP-Tools.jpg</image:loc><image:caption>BMK-Blog-Vote-MSP-Tools</image:caption><image:title>BMK-Blog-Vote-MSP-Tools</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Vote%20for%20Your%20Preferred%20MSP%20&amp;%20Business%20Tools.svg</image:loc><image:caption>Vote for Your Preferred MSP &amp; Business Tools</image:caption><image:title>Vote for Your Preferred MSP &amp; Business Tools</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BMK_JPG-1.jpg</image:loc><image:caption>BMK_JPG-1</image:caption><image:title>BMK_JPG-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/CTO%20Announcement.svg</image:loc><image:caption>CTO Announcement</image:caption><image:title>CTO Announcement</image:title></image:image><lastmod>2025-06-10</lastmod></url><url><loc>https://beringmckinley.com/blog/29-from-the-trenches-mastering-msp-sales-systems-mitz-giannakos</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2349%20%E2%80%93%20From%20the%20Trenches%20Integratech%2c%20Cold%20Calls%20&amp;%20the%20Financial%20Wake-Up%20(Alan%20Moon%20%E2%80%93%20Integratech)%20(2).png</image:loc><image:caption>#49 – From the Trenches Integratech, Cold Calls &amp; the Financial Wake-Up (Alan Moon – Integratech) (2)</image:caption><image:title>#49 – From the Trenches Integratech, Cold Calls &amp; the Financial Wake-Up (Alan Moon – Integratech) (2)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2324%20%E2%80%93%20From%20the%20Trenches%20Risking%20It%20All%20to%20Build%20Again%20(Chris%20Hart)%20(1).png</image:loc><image:caption>#24 – From the Trenches Risking It All to Build Again (Chris Hart) (1)</image:caption><image:title>#24 – From the Trenches Risking It All to Build Again (Chris Hart) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2329%20-%20From%20The%20Trenches%20-%20Mastering%20MSP%20Sales%20Systems%20-%20(Mitz%20Giannakos)%20(2).png</image:loc><image:caption>#29 - From The Trenches - Mastering MSP Sales Systems - (Mitz Giannakos) (2)</image:caption><image:title>#29 - From The Trenches - Mastering MSP Sales Systems - (Mitz Giannakos) (2)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2323%20%E2%80%93%20From%20the%20Trenches%20-%20MSP%20Sales%20Leadership%20(Rafi%20Cohn)%20(1).png</image:loc><image:caption>#23 – From the Trenches - MSP Sales Leadership (Rafi Cohn) (1)</image:caption><image:title>#23 – From the Trenches - MSP Sales Leadership (Rafi Cohn) (1)</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/57-from-the-trenches-lifestyle-growth-cyber-insurance-the-15-year-exit-brian-welch</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2357%20%E2%80%93%20From%20the%20Trenches%20Lifestyle%20Growth%2c%20Cyber%20Insurance%20&amp;%20the%2015-Year%20Exit%20(Brian%20Welch)-1.png</image:loc><image:caption>#57 – From the Trenches Lifestyle Growth, Cyber Insurance &amp; the 15-Year Exit (Brian Welch)-1</image:caption><image:title>#57 – From the Trenches Lifestyle Growth, Cyber Insurance &amp; the 15-Year Exit (Brian Welch)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2377%20%E2%80%93%20From%20the%20Trenches%20Fractional%20Tech%20Leadership%20and%20the%20Consultative%20MSP%20Shift%20(Steve%20Brickner%20%E2%80%93%20Kraken%20Technology%20Solutions).png</image:loc><image:caption>#77 – From the Trenches Fractional Tech Leadership and the Consultative MSP Shift (Steve Brickner – Kraken Technology Solutions)</image:caption><image:title>#77 – From the Trenches Fractional Tech Leadership and the Consultative MSP Shift (Steve Brickner – Kraken Technology Solutions)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2367%20%E2%80%93%20From%20the%20Trenches%20Cash%20Moats%2c%20Vision%20Maps%20&amp;%20the%20Next-Gen%20MSP%20(Bryan%20Currier%20%E2%80%93%20Advantage%20Technologies)-1.png</image:loc><image:caption>#67 – From the Trenches Cash Moats, Vision Maps &amp; the Next-Gen MSP (Bryan Currier – Advantage Technologies)-1</image:caption><image:title>#67 – From the Trenches Cash Moats, Vision Maps &amp; the Next-Gen MSP (Bryan Currier – Advantage Technologies)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2340%20%E2%80%93%20From%20the%20Trenches%20Starting%20an%20MSP%20&amp;%20Owning%20the%20Risk%20(Nelson%20Archila)%20(1).png</image:loc><image:caption>#40 – From the Trenches Starting an MSP &amp; Owning the Risk (Nelson Archila) (1)</image:caption><image:title>#40 – From the Trenches Starting an MSP &amp; Owning the Risk (Nelson Archila) (1)</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/how-to-build-an-msp-marketing-strategy-that-actually-delivers-leads</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(21).png</image:loc><image:caption>BMK (1200 x 628 px) (21)</image:caption><image:title>BMK (1200 x 628 px) (21)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(11).png</image:loc><image:caption>BMK (1200 x 628 px) (11)</image:caption><image:title>BMK (1200 x 628 px) (11)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Future-Proofing%20Your%20MSP-%20Preparing%20for%20the%20Next%20Wave%20of%20Technological%20Change.jpg</image:loc><image:caption>[FI] Future-Proofing Your MSP- Preparing for the Next Wave of Technological Change</image:caption><image:title>[FI] Future-Proofing Your MSP- Preparing for the Next Wave of Technological Change</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20MSP%20Acronym%20Breakdown-%20What%20Does%20MSP%20Stand%20for%20in%20Different%20Industries.jpg</image:loc><image:caption>[FI] MSP Acronym Breakdown- What Does MSP Stand for in Different Industries</image:caption><image:title>[FI] MSP Acronym Breakdown- What Does MSP Stand for in Different Industries</image:title></image:image><lastmod>2025-10-15</lastmod></url><url><loc>https://beringmckinley.com/blog/revenue-is-vanity-why-msps-must-fire-unprofitable-clients-bmk-vision-roundtable</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2316%20%E2%80%93%20From%20the%20Trenches%20-%20Building%20a%20Healthcare-Focused%20MSP%20in%20Houston%20(Terry%20Baylor).png</image:loc><image:caption>#16 – From the Trenches - Building a Healthcare-Focused MSP in Houston (Terry Baylor)</image:caption><image:title>#16 – From the Trenches - Building a Healthcare-Focused MSP in Houston (Terry Baylor)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2388%20-%20Revenue%20Is%20Vanity%20Why%20MSPs%20Must%20Fire%20Unprofitable%20Clients%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#88 - Revenue Is Vanity Why MSPs Must Fire Unprofitable Clients  BMK Vision Roundtable</image:caption><image:title>#88 - Revenue Is Vanity Why MSPs Must Fire Unprofitable Clients  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2331%20-%20From%20the%20Trenches%20-%20The%20CIO%20Mindset%20-%20MSPs%2c%20Luck%20&amp;%20Learning%20(Bob%20Coppedge)%20(1).png</image:loc><image:caption>#31 - From the Trenches - The CIO Mindset - MSPs, Luck &amp; Learning (Bob Coppedge) (1)</image:caption><image:title>#31 - From the Trenches - The CIO Mindset - MSPs, Luck &amp; Learning (Bob Coppedge) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2312%20%E2%80%93%20From%20the%20Trenches%20-%20From%20Marketing%20Agency%20to%20MSP%20%E2%80%93%20Carlos%E2%80%99%20Playbook%20(Carlos%20Torres%20III).png</image:loc><image:caption>#12 – From the Trenches - From Marketing Agency to MSP – Carlos’ Playbook (Carlos Torres III)</image:caption><image:title>#12 – From the Trenches - From Marketing Agency to MSP – Carlos’ Playbook (Carlos Torres III)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><lastmod>2026-03-09</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/23-from-the-trenches-msp-sales-leadership-rafi-cohn</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2342%20%E2%80%93%20From%20the%20Trenches%20People-First%20Account%20Management%20&amp;%20Smart%20Prospecting%20(Trever%20Jennings%20%E2%80%93%20Summit%20Technology%20Group)%20(1)-1.png</image:loc><image:caption>#42 – From the Trenches People-First Account Management &amp; Smart Prospecting (Trever Jennings – Summit Technology Group) (1)-1</image:caption><image:title>#42 – From the Trenches People-First Account Management &amp; Smart Prospecting (Trever Jennings – Summit Technology Group) (1)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2370%20%E2%80%93%20From%20the%20Trenches%20Surviving%20Your%20First%2090%20Days%20as%20an%20MSP%20Owner%20(Chris%20Hart%20%E2%80%93%20Hart%20CTO%20Inc)-2.png</image:loc><image:caption>#70 – From the Trenches Surviving Your First 90 Days as an MSP Owner (Chris Hart – Hart CTO Inc)-2</image:caption><image:title>#70 – From the Trenches Surviving Your First 90 Days as an MSP Owner (Chris Hart – Hart CTO Inc)-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2315%20%E2%80%93%20From%20the%20Trenches%20-%20MSP%20AR%20Automation%20&amp;%20Cash%20Flow%20(Nicholas%20Reimer).png</image:loc><image:caption>#15 – From the Trenches - MSP AR Automation &amp; Cash Flow (Nicholas Reimer)</image:caption><image:title>#15 – From the Trenches - MSP AR Automation &amp; Cash Flow (Nicholas Reimer)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2323%20%E2%80%93%20From%20the%20Trenches%20-%20MSP%20Sales%20Leadership%20(Rafi%20Cohn)%20(1).png</image:loc><image:caption>#23 – From the Trenches - MSP Sales Leadership (Rafi Cohn) (1)</image:caption><image:title>#23 – From the Trenches - MSP Sales Leadership (Rafi Cohn) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2025-12-31</lastmod></url><url><loc>https://beringmckinley.com/blog/real-talk-from-a-real-ceo-using-smart-goals-in-your-msp-business-plan</loc><video:video><video:thumbnail_loc>https://2725629.fs1.hubspotusercontent-na1.net/hubfs/2725629/Real%20Talk%20from%20a%20Real%20CEO:%20Using%20SMART%20Goals%20in%20Your%20MSP%20Business%20Plan.mp4/medium.jpg</video:thumbnail_loc><video:title>Real Talk from a Real CEO: Using SMART Goals in Your MSP Business Plan</video:title><video:description>Real Talk from a Real CEO: Using SMART Goals in Your MSP Business Plan</video:description><video:content_loc>https://beringmckinley.com/hubfs/Real%20Talk%20from%20a%20Real%20CEO:%20Using%20SMART%20Goals%20in%20Your%20MSP%20Business%20Plan.mp4</video:content_loc><video:duration>912</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>MSP</video:tag><video:tag>Business Plan</video:tag><video:tag>CEO</video:tag></video:video><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Your%20Partner%20in%20Success%20with%20ConnectWise%20Automate.svg</image:loc><image:caption>Your Partner in Success with ConnectWise Automate</image:caption><image:title>Your Partner in Success with ConnectWise Automate</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Hiring%20a%20Management%20Consultant%20Elevates%20Your%20MSP.svg</image:loc><image:caption>Hiring a Management Consultant Elevates Your MSP</image:caption><image:title>Hiring a Management Consultant Elevates Your MSP</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Hero%20Bus%20Owner.svg</image:loc><image:caption>Hero Bus Owner</image:caption><image:title>Hero Bus Owner</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Real%20Talk%20from%20a%20Real%20CEO-%20Using%20SMART%20Goals%20in%20Your%20MSP%20Business%20Plan.jpg</image:loc><image:caption>[FI] Real Talk from a Real CEO- Using SMART Goals in Your MSP Business Plan</image:caption><image:title>[FI] Real Talk from a Real CEO- Using SMART Goals in Your MSP Business Plan</image:title></image:image><lastmod>2025-07-15</lastmod></url><url><loc>https://beringmckinley.com/blog/51-dont-be-that-guy-net-profit-is-a-lie-gross-profit-is-king-ryan-alter</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2374%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20Your%20Business%20Is%20Awesome%20(Gary%20Boyle%20&amp;%20Ryan%20Alter)-1.png</image:loc><image:caption>#74 – Don’t Be That Guy Your Business Is Awesome (Gary Boyle &amp; Ryan Alter)-1</image:caption><image:title>#74 – Don’t Be That Guy Your Business Is Awesome (Gary Boyle &amp; Ryan Alter)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2351%20-%20Dont%20Be%20That%20Guy%20-%20%20Net%20Profit%20is%20a%20Lie.%20%20Gross%20Profit%20is%20King%20(Ryan%20Alter)-1.png</image:loc><image:caption>#51 - Dont Be That Guy -  Net Profit is a Lie.  Gross Profit is King (Ryan Alter)-1</image:caption><image:title>#51 - Dont Be That Guy -  Net Profit is a Lie.  Gross Profit is King (Ryan Alter)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/3%20Project%20Indicators%20JP.svg</image:loc><image:caption>3 Project Indicators JP</image:caption><image:title>3 Project Indicators JP</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2334%20-%20Don%E2%80%99t%20Be%20That%20Guy%20-%20The%20Utilization%20Lies%20We%20Tell%20Ourselves%20(Ryan%20Alter)%20(1).png</image:loc><image:caption>#34 - Don’t Be That Guy - The Utilization Lies We Tell Ourselves (Ryan Alter) (1)</image:caption><image:title>#34 - Don’t Be That Guy - The Utilization Lies We Tell Ourselves (Ryan Alter) (1)</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/44-from-the-trenches-trusting-yourself-in-an-ai-world-cass-cooper</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2345%20%E2%80%93%20From%20the%20Trenches%20Enterprise%20Roots%2c%20AI%20Strategy%20&amp;%20MSP%20Fundamentals%20(Corey%20Kirkendoll%20%E2%80%93%205K%20Technical%20Services)%20(1).png</image:loc><image:caption>#45 – From the Trenches Enterprise Roots, AI Strategy &amp; MSP Fundamentals (Corey Kirkendoll – 5K Technical Services) (1)</image:caption><image:title>#45 – From the Trenches Enterprise Roots, AI Strategy &amp; MSP Fundamentals (Corey Kirkendoll – 5K Technical Services) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2322%20%E2%80%93%20From%20the%20Trenches%20-%20People-First%20MSP%20Ops%20(Stephanie%20Carbone)%20(1).png</image:loc><image:caption>#22 – From the Trenches - People-First MSP Ops (Stephanie Carbone) (1)</image:caption><image:title>#22 – From the Trenches - People-First MSP Ops (Stephanie Carbone) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2377%20%E2%80%93%20From%20the%20Trenches%20Fractional%20Tech%20Leadership%20and%20the%20Consultative%20MSP%20Shift%20(Steve%20Brickner%20%E2%80%93%20Kraken%20Technology%20Solutions).png</image:loc><image:caption>#77 – From the Trenches Fractional Tech Leadership and the Consultative MSP Shift (Steve Brickner – Kraken Technology Solutions)</image:caption><image:title>#77 – From the Trenches Fractional Tech Leadership and the Consultative MSP Shift (Steve Brickner – Kraken Technology Solutions)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2344%20%E2%80%93%20From%20the%20Trenches%20Know%20Better%2c%20Do%20Better%20&amp;%20Trusting%20Yourself%20in%20an%20AI%20World%20(Cass%20Cooper%20%E2%80%93%20Know%20Better%2c%20Do%20Better%20Consulting)%20(1).png</image:loc><image:caption>#44 – From the Trenches Know Better, Do Better &amp; Trusting Yourself in an AI World (Cass Cooper – Know Better, Do Better Consulting) (1)</image:caption><image:title>#44 – From the Trenches Know Better, Do Better &amp; Trusting Yourself in an AI World (Cass Cooper – Know Better, Do Better Consulting) (1)</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/no-rekeying-data-between-connectwise-quickbooks</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Connectwise%20Playlist.svg</image:loc><image:caption>Connectwise Playlist</image:caption><image:title>Connectwise Playlist</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BMK_JPG-1.jpg</image:loc><image:caption>BMK_JPG-1</image:caption><image:title>BMK_JPG-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Harden%20Connectwise%20Security%20Posture.svg</image:loc><image:caption>Harden Connectwise Security Posture</image:caption><image:title>Harden Connectwise Security Posture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/No%20Rekeying%20Data.svg</image:loc><image:caption>No Rekeying Data</image:caption><image:title>No Rekeying Data</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2024-04-22</lastmod></url><url><loc>https://beringmckinley.com/blog/49-from-the-trenches-cold-calls-the-financial-wake-up-alan-moon-integritech</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2375%20%E2%80%93%20From%20the%20Trenches%20Copier-to-MSP%20Growth%2c%20AI%20Discipline%20&amp;%20Process%20Reality%20(Jocelyn%20Gorman%20%E2%80%93%20DSI)-2.png</image:loc><image:caption>#75 – From the Trenches Copier-to-MSP Growth, AI Discipline &amp; Process Reality (Jocelyn Gorman – DSI)-2</image:caption><image:title>#75 – From the Trenches Copier-to-MSP Growth, AI Discipline &amp; Process Reality (Jocelyn Gorman – DSI)-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2346_FromTheTrenches_FromVenezuelaToAProfitableMSP_Alexis_Mariana_MyPCFriends.mp4%20(1).png</image:loc><image:caption>#46_FromTheTrenches_FromVenezuelaToAProfitableMSP_Alexis_Mariana_MyPCFriends.mp4 (1)</image:caption><image:title>#46_FromTheTrenches_FromVenezuelaToAProfitableMSP_Alexis_Mariana_MyPCFriends.mp4 (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2349%20%E2%80%93%20From%20the%20Trenches%20Integratech%2c%20Cold%20Calls%20&amp;%20the%20Financial%20Wake-Up%20(Alan%20Moon%20%E2%80%93%20Integratech)%20(2).png</image:loc><image:caption>#49 – From the Trenches Integratech, Cold Calls &amp; the Financial Wake-Up (Alan Moon – Integratech) (2)</image:caption><image:title>#49 – From the Trenches Integratech, Cold Calls &amp; the Financial Wake-Up (Alan Moon – Integratech) (2)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2345%20%E2%80%93%20From%20the%20Trenches%20Enterprise%20Roots%2c%20AI%20Strategy%20&amp;%20MSP%20Fundamentals%20(Corey%20Kirkendoll%20%E2%80%93%205K%20Technical%20Services)%20(1).png</image:loc><image:caption>#45 – From the Trenches Enterprise Roots, AI Strategy &amp; MSP Fundamentals (Corey Kirkendoll – 5K Technical Services) (1)</image:caption><image:title>#45 – From the Trenches Enterprise Roots, AI Strategy &amp; MSP Fundamentals (Corey Kirkendoll – 5K Technical Services) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/the-role-of-managed-service-providers-in-implementing-zero-trust-security-models</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Global%20MSP%20News-%20The%20Impact%20of%20Regulatory%20Changes%20on%20Service%20Providers%20in%20the%20US.jpg</image:loc><image:caption>[FI] Global MSP News- The Impact of Regulatory Changes on Service Providers in the US</image:caption><image:title>[FI] Global MSP News- The Impact of Regulatory Changes on Service Providers in the US</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Impact%20of%20MSP%20Service-Level%20Agreements%20(SLAs)%20on%20Your%20Pricing%20Structure.jpg</image:loc><image:caption>[FI] The Impact of MSP Service-Level Agreements (SLAs) on Your Pricing Structure</image:caption><image:title>[FI] The Impact of MSP Service-Level Agreements (SLAs) on Your Pricing Structure</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Role%20of%20Managed%20Service%20Providers%20in%20Implementing%20Zero-Trust%20Security%20Models.jpg</image:loc><image:caption>[FI] The Role of Managed Service Providers in Implementing Zero-Trust Security Models</image:caption><image:title>[FI] The Role of Managed Service Providers in Implementing Zero-Trust Security Models</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20The%20Role%20of%20Managed%20Service%20Providers%20in%20Implementing%20Zero-Trust%20Security%20Models.jpg</image:loc><image:caption>[CTA] The Role of Managed Service Providers in Implementing Zero-Trust Security Models</image:caption><image:title>[CTA] The Role of Managed Service Providers in Implementing Zero-Trust Security Models</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Selling%20Your%20MSP%20the%20Smart%20Way-%20Maximize%20Value%20in%20the%20Exit%20Phase.jpg</image:loc><image:caption>[FI] Selling Your MSP the Smart Way- Maximize Value in the Exit Phase</image:caption><image:title>[FI] Selling Your MSP the Smart Way- Maximize Value in the Exit Phase</image:title></image:image><lastmod>2025-04-30</lastmod></url><url><loc>https://beringmckinley.com/blog/82-ownership-doesnt-equal-seat-fit-bmk-roundtable</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2382%20%E2%80%93%20Ownership%20Doesn%E2%80%99t%20Equal%20Seat%20Fit%20%20BMK%20Roundtable.png</image:loc><image:caption>#82 – Ownership Doesn’t Equal Seat Fit  BMK Roundtable</image:caption><image:title>#82 – Ownership Doesn’t Equal Seat Fit  BMK Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2379%20%E2%80%93%20Why%20MSPs%20Get%20Stuck%20at%20$2M%20%20BMK%20Vision%20Roundtable%20(1).png</image:loc><image:caption>#79 – Why MSPs Get Stuck at $2M  BMK Vision Roundtable (1)</image:caption><image:title>#79 – Why MSPs Get Stuck at $2M  BMK Vision Roundtable (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23102%20-%20Why%20Would%20I%20Hire%20Someone%20Who%20Doesnt%20Know%20What%20Theyre%20Doing%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#102 - Why Would I Hire Someone Who Doesnt Know What Theyre Doing  BMK Vision Roundtable</image:caption><image:title>#102 - Why Would I Hire Someone Who Doesnt Know What Theyre Doing  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2386%20-%20Stop%20Hiring%20People%20%E2%80%94%20Start%20Designing%20Roles%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#86 - Stop Hiring People — Start Designing Roles  BMK Vision Roundtable</image:caption><image:title>#86 - Stop Hiring People — Start Designing Roles  BMK Vision Roundtable</image:title></image:image><lastmod>2026-02-07</lastmod></url><url><loc>https://beringmckinley.com/blog/finding-your-purpose-chicken-sandwiches</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Mastering%20IT%20Help%20Desk%20for%20Career%20Growth.svg</image:loc><image:caption>Mastering IT Help Desk for Career Growth</image:caption><image:title>Mastering IT Help Desk for Career Growth</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/How%20Proper%20Organization%20Is%20the%20Key%20To%20Your%20IT%20Firm%20Flourishing.svg</image:loc><image:caption>How Proper Organization Is the Key To Your IT Firm Flourishing</image:caption><image:title>How Proper Organization Is the Key To Your IT Firm Flourishing</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Finding%20Your%20Purpose%20&amp;%20Chicken%20Sandwiches.png</image:loc><image:caption>[FI] Finding Your Purpose &amp; Chicken Sandwiches</image:caption><image:title>[FI] Finding Your Purpose &amp; Chicken Sandwiches</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Finding%20Your%20Purpose%20&amp;%20Chicken%20Sandwiches.png</image:loc><image:caption>[CTA] Finding Your Purpose &amp; Chicken Sandwiches</image:caption><image:title>[CTA] Finding Your Purpose &amp; Chicken Sandwiches</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Power%20Of%20Simplicity.jpg</image:loc><image:caption>[FI] The Power Of Simplicity</image:caption><image:title>[FI] The Power Of Simplicity</image:title></image:image><lastmod>2025-05-30</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/4-dont-be-that-guy-msp-time-tracking-stop-telling-techs</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%236%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20-%20MSP%20Project%20Management%20Playbook%20(Louis%20Bagdonas)%20&amp;%20(Ryan%20Alter).png</image:loc><image:caption>#6 – Don’t Be That Guy - MSP Project Management Playbook (Louis Bagdonas) &amp; (Ryan Alter)</image:caption><image:title>#6 – Don’t Be That Guy - MSP Project Management Playbook (Louis Bagdonas) &amp; (Ryan Alter)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Why%20don%E2%80%99t%20our%20techs%20enter%20their%20time%3F%20Honest%20answers%20to%20the%20struggle..png</image:loc><image:caption>[FI] Why don’t our techs enter their time? Honest answers to the struggle.</image:caption><image:title>[FI] Why don’t our techs enter their time? Honest answers to the struggle.</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%235%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20-%20ConnectWise%20Setup%20Mistakes%20&amp;%20Fixes%20(Ryan%20Alter).png</image:loc><image:caption>#5 – Don’t Be That Guy - ConnectWise Setup Mistakes &amp; Fixes (Ryan Alter)</image:caption><image:title>#5 – Don’t Be That Guy - ConnectWise Setup Mistakes &amp; Fixes (Ryan Alter)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh 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logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><lastmod>2025-12-26</lastmod></url><url><loc>https://beringmckinley.com/blog/business-destination-planning-for-getting-top-dollars-for-your-business</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Worth.png</image:loc><image:caption>Worth</image:caption><image:title>Worth</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK 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Industries</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2377%20%E2%80%93%20From%20the%20Trenches%20Fractional%20Tech%20Leadership%20and%20the%20Consultative%20MSP%20Shift%20(Steve%20Brickner%20%E2%80%93%20Kraken%20Technology%20Solutions).png</image:loc><image:caption>#77 – From the Trenches Fractional Tech Leadership and the Consultative MSP Shift (Steve Brickner – Kraken Technology Solutions)</image:caption><image:title>#77 – From the Trenches Fractional Tech Leadership and the Consultative MSP Shift (Steve Brickner – Kraken Technology Solutions)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20The%20Impact%20of%20MSP%20Service-Level%20Agreements%20(SLAs)%20on%20Your%20Pricing%20Structure.jpg</image:loc><image:caption>[CTA] The Impact of MSP Service-Level Agreements (SLAs) on Your Pricing Structure</image:caption><image:title>[CTA] The Impact of MSP Service-Level Agreements (SLAs) on Your Pricing Structure</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Impact%20of%20MSP%20Service-Level%20Agreements%20(SLAs)%20on%20Your%20Pricing%20Structure.jpg</image:loc><image:caption>[FI] The Impact of MSP Service-Level Agreements (SLAs) on Your Pricing Structure</image:caption><image:title>[FI] The Impact of MSP Service-Level Agreements (SLAs) on Your Pricing Structure</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(11).png</image:loc><image:caption>BMK (1200 x 628 px) 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Honest answers to the struggle.</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Expert%20QA%20Tools.svg</image:loc><image:caption>Expert QA Tools</image:caption><image:title>Expert QA Tools</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(14).png</image:loc><image:caption>BMK (1200 x 628 px) (14)</image:caption><image:title>BMK (1200 x 628 px) (14)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Connectwise%20Focus%20Areas.svg</image:loc><image:caption>Connectwise Focus Areas</image:caption><image:title>Connectwise Focus Areas</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/rose-avila.jpeg</image:loc><image:caption>rose-avila</image:caption><image:title>rose-avila</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://beringmckinley.com/blog/84-we-dont-track-time-why-msps-stall-at-2m-bmk-vision-roundtable</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2361%20%E2%80%93%20From%20the%20Trenches%20Transformation%2c%20Strategy%20&amp;%20the%20Blue%20Ocean%20Ahead%20(James%20Davis)-1.png</image:loc><image:caption>#61 – From the Trenches Transformation, Strategy &amp; the Blue Ocean Ahead (James Davis)-1</image:caption><image:title>#61 – From the Trenches Transformation, Strategy &amp; the Blue Ocean Ahead (James Davis)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2384%20%E2%80%93%20%E2%80%9CWe%20Don%E2%80%99t%20Track%20Time%E2%80%9D%20%E2%80%93%20Why%20MSPs%20Stall%20at%20$2M%20%20BMK%20Roundtable%20(1).png</image:loc><image:caption>#84 – “We Don’t Track Time” – Why MSPs Stall at $2M  BMK Roundtable (1)</image:caption><image:title>#84 – “We Don’t Track Time” – Why MSPs Stall at $2M  BMK Roundtable (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2398%20-%20Time%20Entry%20Is%20the%20Whole%20MSP%20Story%20-%20Inspect%20at%20the%20Rate%20You%20Expect%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#98 - Time Entry Is the Whole MSP Story - Inspect at the Rate You Expect  BMK Vision Roundtable</image:caption><image:title>#98 - Time Entry Is the Whole MSP Story - Inspect at the Rate You Expect  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2379%20%E2%80%93%20Why%20MSPs%20Get%20Stuck%20at%20$2M%20%20BMK%20Vision%20Roundtable%20(1).png</image:loc><image:caption>#79 – Why MSPs Get Stuck at $2M  BMK Vision Roundtable (1)</image:caption><image:title>#79 – Why MSPs Get Stuck at $2M  BMK Vision Roundtable (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><lastmod>2026-02-16</lastmod></url><url><loc>https://beringmckinley.com/team</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Mike%20McKeen%20grey%20background.png</image:loc><image:caption>MikeMcKeengreybackground</image:caption><image:title>MikeMcKeengreybackground</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Jodi%20Grubman%20circle%202.png</image:loc><image:caption>JodiGrubmancircle2</image:caption><image:title>JodiGrubmancircle2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Philip%20Larson%20grey%20background.png</image:loc><image:caption>PhilipLarsongreybackground</image:caption><image:title>PhilipLarsongreybackground</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Amy%20Beaver%20grey%20background.png</image:loc><image:caption>AmyBeavergreybackground</image:caption><image:title>AmyBeavergreybackground</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20new%20background%202024.png</image:loc><image:caption>Joshnewbackground2024</image:caption><image:title>Joshnewbackground2024</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Team%20cover%20image.png</image:loc><image:caption>Teamcoverimage</image:caption><image:title>Teamcoverimage</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMKjusttextlogo</image:caption><image:title>BMKjusttextlogo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Daniel%20Lapish%20grey%20background%20(1).png</image:loc><image:caption>DanielLapishgreybackground1</image:caption><image:title>DanielLapishgreybackground1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Ben%20Altman%20grey%20background.png</image:loc><image:caption>BenAltmangreybackground</image:caption><image:title>BenAltmangreybackground</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Rose%20Avila%20grey%20background.png</image:loc><image:caption>RoseAvilagreybackground</image:caption><image:title>RoseAvilagreybackground</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Katrina%20Ramsey%20grey%20background.png</image:loc><image:caption>KatrinaRamseygreybackground</image:caption><image:title>KatrinaRamseygreybackground</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Alyssa%20Fiedler%20grey%20background.png</image:loc><image:caption>AlyssaFiedlergreybackground</image:caption><image:title>AlyssaFiedlergreybackground</image:title></image:image><lastmod>2025-08-21</lastmod></url><url><loc>https://beringmckinley.com/blog/consultants-over-technicians-the-premier-msp</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2341%20%E2%80%93%20From%20the%20Trenches%20Lawsuits%2c%20Lessons%20&amp;%20a%20Copier-Dealer%20Exit%20(David%20Prince%20%E2%80%93%20Data%20Branch)%20(1)-2.png</image:loc><image:caption>#41 – From the Trenches Lawsuits, Lessons &amp; a Copier-Dealer Exit (David Prince – Data Branch) (1)-2</image:caption><image:title>#41 – From the Trenches Lawsuits, Lessons &amp; a Copier-Dealer Exit (David Prince – Data Branch) (1)-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2377%20%E2%80%93%20From%20the%20Trenches%20Fractional%20Tech%20Leadership%20and%20the%20Consultative%20MSP%20Shift%20(Steve%20Brickner%20%E2%80%93%20Kraken%20Technology%20Solutions).png</image:loc><image:caption>#77 – From the Trenches Fractional Tech Leadership and the Consultative MSP Shift (Steve Brickner – Kraken Technology Solutions)</image:caption><image:title>#77 – From the Trenches Fractional Tech Leadership and the Consultative MSP Shift (Steve Brickner – Kraken Technology Solutions)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2394%20-%20Consultants%20Over%20Technicians%20The%20Premier%20MSP%20%20From%20the%20Trenches.png</image:loc><image:caption>#94 - Consultants Over Technicians The Premier MSP  From the Trenches</image:caption><image:title>#94 - Consultants Over Technicians The Premier MSP  From the Trenches</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2344%20%E2%80%93%20From%20the%20Trenches%20Know%20Better%2c%20Do%20Better%20&amp;%20Trusting%20Yourself%20in%20an%20AI%20World%20(Cass%20Cooper%20%E2%80%93%20Know%20Better%2c%20Do%20Better%20Consulting)%20(1).png</image:loc><image:caption>#44 – From the Trenches Know Better, Do Better &amp; Trusting Yourself in an AI World (Cass Cooper – Know Better, Do Better Consulting) (1)</image:caption><image:title>#44 – From the Trenches Know Better, Do Better &amp; Trusting Yourself in an AI World (Cass Cooper – Know Better, Do Better Consulting) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><lastmod>2026-04-01</lastmod></url><url><loc>https://beringmckinley.com/blog/highly-valuable-secrets-getting-psa-investment</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Highly%20Valuable%20Secrets%20BMK-1.svg</image:loc><image:caption>Highly Valuable Secrets BMK-1</image:caption><image:title>Highly Valuable Secrets BMK-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Connectwise%20Playlist.svg</image:loc><image:caption>Connectwise Playlist</image:caption><image:title>Connectwise Playlist</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/The-Perfect-7.png</image:loc><image:caption>The-Perfect-7</image:caption><image:title>The-Perfect-7</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BMK_JPG-1.jpg</image:loc><image:caption>BMK_JPG-1</image:caption><image:title>BMK_JPG-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2025-06-10</lastmod></url><url><loc>https://beringmckinley.com/blog/stop-hoping-they-become-you-the-msp-mirror-problem</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2399%20-%20Stop%20Hoping%20They%20Become%20You%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#99 - Stop Hoping They Become You  BMK Vision Roundtable</image:caption><image:title>#99 - Stop Hoping They Become You  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2379%20%E2%80%93%20Why%20MSPs%20Get%20Stuck%20at%20$2M%20%20BMK%20Vision%20Roundtable%20(1).png</image:loc><image:caption>#79 – Why MSPs Get Stuck at $2M  BMK Vision Roundtable (1)</image:caption><image:title>#79 – Why MSPs Get Stuck at $2M  BMK Vision Roundtable (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23104%20-%20I%20Didnt%20Get%20Into%20This%20Company%20to%20Pay%20Myself%20Less.%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#104 - I Didnt Get Into This Company to Pay Myself Less.  BMK Vision Roundtable</image:caption><image:title>#104 - I Didnt Get Into This Company to Pay Myself Less.  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23103%20-%20I%20Fired%20a%20$15K%20Client%20and%20Im%20Pissed%20I%20Did%20It.%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#103 - I Fired a $15K Client and Im Pissed I Did It.  BMK Vision Roundtable</image:caption><image:title>#103 - I Fired a $15K Client and Im Pissed I Did It.  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><lastmod>2026-05-11</lastmod></url><url><loc>https://beringmckinley.com/blog/implementing-a-business-performance-improvement-plan-from-strategy-to-action</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Business%20Improvement.svg</image:loc><image:caption>Business Improvement</image:caption><image:title>Business Improvement</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Implementing%20a%20Business%20Performance%20Improvement%20Plan-%20From%20Strategy%20to%20Action.jpg</image:loc><image:caption>[FI] Implementing a Business Performance Improvement Plan- From Strategy to Action</image:caption><image:title>[FI] Implementing a Business Performance Improvement Plan- From Strategy to Action</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20Business%20Performance%20Analysis%20Drives%20Effective%20Budgeting%20and%20Forecasting.jpg</image:loc><image:caption>[FI] How Business Performance Analysis Drives Effective Budgeting and Forecasting</image:caption><image:title>[FI] How Business Performance Analysis Drives Effective Budgeting and Forecasting</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Beyond%20the%20Basics-%20Advanced%20Techniques%20for%20Measuring%20Business%20Performance.jpg</image:loc><image:caption>[FI] Beyond the Basics- Advanced Techniques for Measuring Business Performance</image:caption><image:title>[FI] Beyond the Basics- Advanced Techniques for Measuring Business Performance</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Implementing%20a%20Business%20Performance%20Improvement%20Plan-%20From%20Strategy%20to%20Action.jpg</image:loc><image:caption>[CTA] Implementing a Business Performance Improvement Plan- From Strategy to Action</image:caption><image:title>[CTA] Implementing a Business Performance Improvement Plan- From Strategy to Action</image:title></image:image><lastmod>2025-06-18</lastmod></url><url><loc>https://beringmckinley.com/blog/facebook-live-it-nation-connect-2019-sneak-preview</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Copy%20of%20%2372%20%E2%80%93%20From%20the%20Trenches%20Mentor-Driven%20Growth%2c%20Halo%20Reporting%2c%20and%20AI%20in%20the%20MSP%20(Kevin%20Kahn%20%E2%80%93%20IntelliComp%20Technologies).png</image:loc><image:caption>Copy of #72 – From the Trenches Mentor-Driven Growth, Halo Reporting, and AI in the MSP (Kevin Kahn – IntelliComp Technologies)</image:caption><image:title>Copy of #72 – From the Trenches Mentor-Driven Growth, Halo Reporting, and AI in the MSP (Kevin Kahn – IntelliComp Technologies)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/TPP-Blog-Banner-2.png</image:loc><image:caption>TPP-Blog-Banner-2</image:caption><image:title>TPP-Blog-Banner-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Steps%20Outside%20Industry%20Norms.svg</image:loc><image:caption>Steps Outside Industry Norms</image:caption><image:title>Steps Outside Industry Norms</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BMK_JPG-300x300.jpg</image:loc><image:caption>BMK_JPG-300x300</image:caption><image:title>BMK_JPG-300x300</image:title></image:image><lastmod>2025-06-10</lastmod></url><url><loc>https://beringmckinley.com/blog/where-the-money-really-is-industries-that-are-a-goldmine-for-smart-msps</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20From%20Pitch%20to%20Payoff-%20How%20to%20Build%20a%20Business%20Plan%20MSP%20Investors%20Can%E2%80%99t%20Ignore%20(1).jpg</image:loc><image:caption>[FI] From Pitch to Payoff- How to Build a Business Plan MSP Investors Can’t Ignore (1)</image:caption><image:title>[FI] From Pitch to Payoff- How to Build a Business Plan MSP Investors Can’t Ignore (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Where%20the%20Money%20Really%20Is-%20Industries%20That%20Are%20a%20Goldmine%20for%20Smart%20MSPs.jpg</image:loc><image:caption>[FI] Where the Money Really Is- Industries That Are a Goldmine for Smart MSPs</image:caption><image:title>[FI] Where the Money Really Is- Industries That Are a Goldmine for Smart MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20ConnectWise%20Integration%20Ecosystem-%20Unleashing%20the%20Full%20Potential%20of%20Your%20IT%20Management%20Tools.jpg</image:loc><image:caption>[FI] The ConnectWise Integration Ecosystem- Unleashing the Full Potential of Your IT Management Tools</image:caption><image:title>[FI] The ConnectWise Integration Ecosystem- Unleashing the Full Potential of Your IT Management Tools</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20MSPs%20Assist%20in%20Disaster%20Recovery.jpg</image:loc><image:caption>[FI] How MSPs Assist in Disaster Recovery</image:caption><image:title>[FI] How MSPs Assist in Disaster Recovery</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><lastmod>2025-09-10</lastmod></url><url><loc>https://beringmckinley.com/blog/ai-in-msp-how-machine-learning-can-predict-it-issues-before-they-happen</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Impact%20of%20MSP%20Service-Level%20Agreements%20(SLAs)%20on%20Your%20Pricing%20Structure.jpg</image:loc><image:caption>[FI] The Impact of MSP Service-Level Agreements (SLAs) on Your Pricing Structure</image:caption><image:title>[FI] The Impact of MSP Service-Level Agreements (SLAs) on Your Pricing Structure</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20MSPs%20Ensure%2099.9%25%20Uptime%20Through%20Intelligent%20IT%20Infrastructure%20Management.jpg</image:loc><image:caption>[FI] How MSPs Ensure 99.9% Uptime Through Intelligent IT Infrastructure Management</image:caption><image:title>[FI] How MSPs Ensure 99.9% Uptime Through Intelligent IT Infrastructure Management</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Reducing%20Manual%20Tasks%20and%20Boosting%20Productivity%20with%20ConnectWise%20Automate%20for%20MSPs.jpg</image:loc><image:caption>[FI] Reducing Manual Tasks and Boosting Productivity with ConnectWise Automate for MSPs</image:caption><image:title>[FI] Reducing Manual Tasks and Boosting Productivity with ConnectWise Automate for MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20AI%20in%20MSP-%20How%20Machine%20Learning%20Can%20Predict%20IT%20Issues%20Before%20They%20Happen.jpg</image:loc><image:caption>[FI] AI in MSP- How Machine Learning Can Predict IT Issues Before They Happen</image:caption><image:title>[FI] AI in MSP- How Machine Learning Can Predict IT Issues Before They Happen</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20AI%20in%20MSP-%20How%20Machine%20Learning%20Can%20Predict%20IT%20Issues%20Before%20They%20Happen.jpg</image:loc><image:caption>[CTA] AI in MSP- How Machine Learning Can Predict IT Issues Before They Happen</image:caption><image:title>[CTA] AI in MSP- How Machine Learning Can Predict IT Issues Before They Happen</image:title></image:image><lastmod>2025-05-21</lastmod></url><url><loc>https://beringmckinley.com/blog/development-in-the-age-of-ai-when-vibe-coding-hits-production</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2384%20%E2%80%93%20%E2%80%9CWe%20Don%E2%80%99t%20Track%20Time%E2%80%9D%20%E2%80%93%20Why%20MSPs%20Stall%20at%20$2M%20%20BMK%20Roundtable%20(1).png</image:loc><image:caption>#84 – “We Don’t Track Time” – Why MSPs Stall at $2M  BMK Roundtable (1)</image:caption><image:title>#84 – “We Don’t Track Time” – Why MSPs Stall at $2M  BMK Roundtable (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2360%20%E2%80%93%20From%20the%20Trenches%20Dispatch%20Discipline%2c%20AGP%20&amp;%20Security-Focused%20MSP%20Growth%20(Luis%20Alvarez%20%E2%80%93%20Alvarez%20Technology%20Group)-1.png</image:loc><image:caption>#60 – From the Trenches Dispatch Discipline, AGP &amp; Security-Focused MSP Growth (Luis Alvarez – Alvarez Technology Group)-1</image:caption><image:title>#60 – From the Trenches Dispatch Discipline, AGP &amp; Security-Focused MSP Growth (Luis Alvarez – Alvarez Technology Group)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23101%20-%20Development%20in%20the%20Age%20of%20AI%20-%20When%20Vibe%20Coding%20Hits%20Production%20%20From%20The%20Trenches.png</image:loc><image:caption>#101 - Development in the Age of AI - When Vibe Coding Hits Production  From The Trenches</image:caption><image:title>#101 - Development in the Age of AI - When Vibe Coding Hits Production  From The Trenches</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2353%20%E2%80%93%20From%20the%20Trenches%20Copiers%2c%20Community%20Banks%20&amp;%20a%20$19M%20MSP%20Exit%20(Milton%20Bartley%20%E2%80%93%20ImageQuest)%20(1).png</image:loc><image:caption>#53 – From the Trenches Copiers, Community Banks &amp; a $19M MSP Exit (Milton Bartley – ImageQuest) (1)</image:caption><image:title>#53 – From the Trenches Copiers, Community Banks &amp; a $19M MSP Exit (Milton Bartley – ImageQuest) (1)</image:title></image:image><lastmod>2026-06-01</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/2-dont-be-that-guy-you-suck-at-managed-services</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2366%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20Sell%20Your%20Business%20Already...%20or%20Don%E2%80%99t%20(Ryan%20Alter)-1.png</image:loc><image:caption>#66 – Don’t Be That Guy Sell Your Business Already... or Don’t (Ryan Alter)-1</image:caption><image:title>#66 – Don’t Be That Guy Sell Your Business Already... or Don’t (Ryan Alter)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%231%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20Managed%20Services%20Sucks%20(Ryan%20Alter).png</image:loc><image:caption>#1 – Don’t Be That Guy Managed Services Sucks (Ryan Alter)</image:caption><image:title>#1 – Don’t Be That Guy Managed Services Sucks (Ryan Alter)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%235%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20-%20ConnectWise%20Setup%20Mistakes%20&amp;%20Fixes%20(Ryan%20Alter).png</image:loc><image:caption>#5 – Don’t Be That Guy - ConnectWise Setup Mistakes &amp; Fixes (Ryan Alter)</image:caption><image:title>#5 – Don’t Be That Guy - ConnectWise Setup Mistakes &amp; Fixes (Ryan Alter)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%232%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20-%20You%20Suck%20at%20Managed%20Services%20-%20Fix%20It!%20(Ryan%20Alter)-1.png</image:loc><image:caption>#2 – Don’t Be That Guy - You Suck at Managed Services - Fix It! (Ryan Alter)-1</image:caption><image:title>#2 – Don’t Be That Guy - You Suck at Managed Services - Fix It! (Ryan Alter)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><lastmod>2025-12-26</lastmod></url><url><loc>https://beringmckinley.com/blog/automating-billing-invoicing-in-connectwise-manage-step-by-step</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20PSA%20Software%20for%20MSPs-%20Why%20ConnectWise%20Leads%20the%20Pack%20in%202025%20(1).jpg</image:loc><image:caption>[FI] PSA Software for MSPs- Why ConnectWise Leads the Pack in 2025 (1)</image:caption><image:title>[FI] PSA Software for MSPs- Why ConnectWise Leads the Pack in 2025 (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(13).png</image:loc><image:caption>BMK (1200 x 628 px) (13)</image:caption><image:title>BMK (1200 x 628 px) (13)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(1)-3.png</image:loc><image:caption>BMK (1200 x 628 px) (1)-3</image:caption><image:title>BMK (1200 x 628 px) (1)-3</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2321%20-%20Don%E2%80%99t%20Be%20That%20Guy%20-%20Cash%20Flow%20Challenges%20for%20MSPs%20(Nicholas%20Reimer%20%E2%80%93%20Alternative%20Payments)%20(1).png</image:loc><image:caption>#21 - Don’t Be That Guy - Cash Flow Challenges for MSPs (Nicholas Reimer – Alternative Payments) (1)</image:caption><image:title>#21 - Don’t Be That Guy - Cash Flow Challenges for MSPs (Nicholas Reimer – Alternative Payments) (1)</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://beringmckinley.com/blog/63-from-the-trenches-why-your-hiring-fails-how-to-fix-it-fletcher-wimbush-discovered</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2363%20%E2%80%93%20From%20the%20Trenches%20Why%20Your%20Hiring%20Fails%20&amp;%20How%20to%20Fix%20It%20(Fletcher%20Wimbush%20%E2%80%93%20Discovered)-1.png</image:loc><image:caption>#63 – From the Trenches Why Your Hiring Fails &amp; How to Fix It (Fletcher Wimbush – Discovered)-1</image:caption><image:title>#63 – From the Trenches Why Your Hiring Fails &amp; How to Fix It (Fletcher Wimbush – Discovered)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%239%20%E2%80%93%20From%20the%20Trenches%20Why%20Most%20MSPs%20Stay%20Stuck%20%E2%80%93%20And%20How%20to%20Break%20Through%20(Alex%20Farling).png</image:loc><image:caption>#9 – From the Trenches Why Most MSPs Stay Stuck – And How to Break Through (Alex Farling)</image:caption><image:title>#9 – From the Trenches Why Most MSPs Stay Stuck – And How to Break Through (Alex Farling)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%237%20%E2%80%93%20From%20the%20Trenches%20-%20Whiteboard%20IT%E2%80%99s%20Steve%20Murphy%20-%20Fit%2c%20Focus%20&amp;%20Resilience%20(Steve%20Murphy).png</image:loc><image:caption>#7 – From the Trenches - Whiteboard IT’s Steve Murphy - Fit, Focus &amp; Resilience (Steve Murphy)</image:caption><image:title>#7 – From the Trenches - Whiteboard IT’s Steve Murphy - Fit, Focus &amp; Resilience (Steve Murphy)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2357%20%E2%80%93%20From%20the%20Trenches%20Lifestyle%20Growth%2c%20Cyber%20Insurance%20&amp;%20the%2015-Year%20Exit%20(Brian%20Welch)-1.png</image:loc><image:caption>#57 – From the Trenches Lifestyle Growth, Cyber Insurance &amp; the 15-Year Exit (Brian Welch)-1</image:caption><image:title>#57 – From the Trenches Lifestyle Growth, Cyber Insurance &amp; the 15-Year Exit (Brian Welch)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/stop-sending-quotes-the-msp-sales-process-that-actually-closes</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2398%20-%20Time%20Entry%20Is%20the%20Whole%20MSP%20Story%20-%20Inspect%20at%20the%20Rate%20You%20Expect%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#98 - Time Entry Is the Whole MSP Story - Inspect at the Rate You Expect  BMK Vision Roundtable</image:caption><image:title>#98 - Time Entry Is the Whole MSP Story - Inspect at the Rate You Expect  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23106%20-%20Why%20Would%20I%20Fix%20Something%20That%20Isnt%20Broken%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#106 - Why Would I Fix Something That Isnt Broken  BMK Vision Roundtable</image:caption><image:title>#106 - Why Would I Fix Something That Isnt Broken  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23102%20-%20Why%20Would%20I%20Hire%20Someone%20Who%20Doesnt%20Know%20What%20Theyre%20Doing%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#102 - Why Would I Hire Someone Who Doesnt Know What Theyre Doing  BMK Vision Roundtable</image:caption><image:title>#102 - Why Would I Hire Someone Who Doesnt Know What Theyre Doing  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2389%20%E2%80%94%20Stop%20Sending%20Quotes%20The%20MSP%20Sales%20Process%20That%20Actually%20Closes%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#89 — Stop Sending Quotes The MSP Sales Process That Actually Closes  BMK Vision Roundtable</image:caption><image:title>#89 — Stop Sending Quotes The MSP Sales Process That Actually Closes  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><lastmod>2026-03-16</lastmod></url><url><loc>https://beringmckinley.com/blog/custom-solutions-with-the-connectwise-api-transforming-business-workflows-beyond-it</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Build%20a%20Client%20Portal%20That%20Doesn%E2%80%99t%20Suck-%20Live%20Chat%2c%20Ticketing%20&amp;%20More%20in%20ConnectWise.jpg</image:loc><image:caption>[FI] Build a Client Portal That Doesn’t Suck- Live Chat, Ticketing &amp; More in ConnectWise</image:caption><image:title>[FI] Build a Client Portal That Doesn’t Suck- Live Chat, Ticketing &amp; More in ConnectWise</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Custom%20Solutions%20with%20the%20ConnectWise%20API-%20Transforming%20Business%20Workflows%20Beyond%20IT.jpg</image:loc><image:caption>[CTA] Custom Solutions with the ConnectWise API- Transforming Business Workflows Beyond IT</image:caption><image:title>[CTA] Custom Solutions with the ConnectWise API- Transforming Business Workflows Beyond IT</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Custom%20Solutions%20with%20the%20ConnectWise%20API-%20Transforming%20Business%20Workflows%20Beyond%20IT.jpg</image:loc><image:caption>[FI] Custom Solutions with the ConnectWise API- Transforming Business Workflows Beyond IT</image:caption><image:title>[FI] Custom Solutions with the ConnectWise API- Transforming Business Workflows Beyond IT</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20the%20ConnectWise%20Customer%20Portal%20Enhances%20Client%20Retention-%20Best%20Practices%20for%20MSPs.jpg</image:loc><image:caption>[FI] How the ConnectWise Customer Portal Enhances Client Retention- Best Practices for MSPs</image:caption><image:title>[FI] How the ConnectWise Customer Portal Enhances Client Retention- Best Practices for MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Integration%20Blueprint-%20Building%20a%20Tiered%20Strategy%20for%20ConnectWise%20and%203rd-Party%20Tools.jpg</image:loc><image:caption>[FI] The Integration Blueprint- Building a Tiered Strategy for ConnectWise and 3rd-Party Tools</image:caption><image:title>[FI] The Integration Blueprint- Building a Tiered Strategy for ConnectWise and 3rd-Party Tools</image:title></image:image><lastmod>2025-04-28</lastmod></url><url><loc>https://beringmckinley.com/blog/enhance-business-decisions-with-msp-analytics-expertise</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20MSPs%20Improve%20Cybersecurity%20Posture%20&amp;%20Network%20Security.jpg</image:loc><image:caption>[FI] How MSPs Improve Cybersecurity Posture &amp; Network Security</image:caption><image:title>[FI] How MSPs Improve Cybersecurity Posture &amp; Network Security</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Enhance%20Business%20Decisions%20with%20MSP%20Analytics%20Expertise.jpg</image:loc><image:caption>[CTA] Enhance Business Decisions with MSP Analytics Expertise</image:caption><image:title>[CTA] Enhance Business Decisions with MSP Analytics Expertise</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Unlocking%20the%20Full%20Potential%20of%20Cloud%20Technology%20with%20MSPs.jpg</image:loc><image:caption>[FI] Unlocking the Full Potential of Cloud Technology with MSPs</image:caption><image:title>[FI] Unlocking the Full Potential of Cloud Technology with MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Strategies%20for%20Sustainable%20Growth%20for%20MSPs.jpg</image:loc><image:caption>[FI] Strategies for Sustainable Growth for MSPs</image:caption><image:title>[FI] Strategies for Sustainable Growth for MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Enhance%20Business%20Decisions%20with%20MSP%20Analytics%20Expertise.jpg</image:loc><image:caption>[FI] Enhance Business Decisions with MSP Analytics Expertise</image:caption><image:title>[FI] Enhance Business Decisions with MSP Analytics Expertise</image:title></image:image><lastmod>2025-05-30</lastmod></url><url><loc>https://beringmckinley.com/blog/top-15-connectwise-manage-integrations-every-msp-should-enable</loc><image:image><image:loc>https://beringmckinley.com/hubfs/rose-avila.jpeg</image:loc><image:caption>rose-avila</image:caption><image:title>rose-avila</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(8)-1.png</image:loc><image:caption>BMK (1200 x 628 px) (8)-1</image:caption><image:title>BMK (1200 x 628 px) (8)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/ConnectWise%20Manage%20Consulting%20Success%20Story.svg</image:loc><image:caption>ConnectWise Manage Consulting Success Story</image:caption><image:title>ConnectWise Manage Consulting Success Story</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(2)-2.png</image:loc><image:caption>BMK (1200 x 628 px) (2)-2</image:caption><image:title>BMK (1200 x 628 px) (2)-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)-2.png</image:loc><image:caption>BMK (1200 x 628 px)-2</image:caption><image:title>BMK (1200 x 628 px)-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><lastmod>2025-08-01</lastmod></url><url><loc>https://beringmckinley.com/blog/34-dont-be-that-guy-the-utilization-lies-we-tell-ourselves-ryan-alter</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2338%20%E2%80%93%20From%20the%20Trenches%20Early%20MSP%20Days%20&amp;%20Growth%20Mindset%20(Tim%20Taylor)%20(1).png</image:loc><image:caption>#38 – From the Trenches Early MSP Days &amp; Growth Mindset (Tim Taylor) (1)</image:caption><image:title>#38 – From the Trenches Early MSP Days &amp; Growth Mindset (Tim Taylor) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2374%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20Your%20Business%20Is%20Awesome%20(Gary%20Boyle%20&amp;%20Ryan%20Alter)-1.png</image:loc><image:caption>#74 – Don’t Be That Guy Your Business Is Awesome (Gary Boyle &amp; Ryan Alter)-1</image:caption><image:title>#74 – Don’t Be That Guy Your Business Is Awesome (Gary Boyle &amp; Ryan Alter)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2334%20-%20Don%E2%80%99t%20Be%20That%20Guy%20-%20The%20Utilization%20Lies%20We%20Tell%20Ourselves%20(Ryan%20Alter)%20(1).png</image:loc><image:caption>#34 - Don’t Be That Guy - The Utilization Lies We Tell Ourselves (Ryan Alter) (1)</image:caption><image:title>#34 - Don’t Be That Guy - The Utilization Lies We Tell Ourselves (Ryan Alter) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2351%20-%20Dont%20Be%20That%20Guy%20-%20%20Net%20Profit%20is%20a%20Lie.%20%20Gross%20Profit%20is%20King%20(Ryan%20Alter)-1.png</image:loc><image:caption>#51 - Dont Be That Guy -  Net Profit is a Lie.  Gross Profit is King (Ryan Alter)-1</image:caption><image:title>#51 - Dont Be That Guy -  Net Profit is a Lie.  Gross Profit is King (Ryan Alter)-1</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/global-msp-news-the-impact-of-regulatory-changes-on-service-providers-in-the-us</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20the%20ConnectWise%20Customer%20Portal%20Enhances%20Client%20Retention-%20Best%20Practices%20for%20MSPs-1.jpg</image:loc><image:caption>[FI] How the ConnectWise Customer Portal Enhances Client Retention- Best Practices for MSPs-1</image:caption><image:title>[FI] How the ConnectWise Customer Portal Enhances Client Retention- Best Practices for MSPs-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Global%20MSP%20News-%20The%20Impact%20of%20Regulatory%20Changes%20on%20Service%20Providers%20in%20the%20US.jpg</image:loc><image:caption>[FI] Global MSP News- The Impact of Regulatory Changes on Service Providers in the US</image:caption><image:title>[FI] Global MSP News- The Impact of Regulatory Changes on Service Providers in the US</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Global%20MSP%20News-%20The%20Impact%20of%20Regulatory%20Changes%20on%20Service%20Providers%20in%20the%20US.jpg</image:loc><image:caption>[CTA] Global MSP News- The Impact of Regulatory Changes on Service Providers in the US</image:caption><image:title>[CTA] Global MSP News- The Impact of Regulatory Changes on Service Providers in the US</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Benefits%20of%20Choosing%20a%20Local%20Managed%20Service%20Provider-%20Why%20Proximity%20Matters%20for%20Your%20Business.jpg</image:loc><image:caption>[FI] The Benefits of Choosing a Local Managed Service Provider- Why Proximity Matters for Your Business</image:caption><image:title>[FI] The Benefits of Choosing a Local Managed Service Provider- Why Proximity Matters for Your Business</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Selling%20Your%20MSP%20the%20Smart%20Way-%20Maximize%20Value%20in%20the%20Exit%20Phase.jpg</image:loc><image:caption>[FI] Selling Your MSP the Smart Way- Maximize Value in the Exit Phase</image:caption><image:title>[FI] Selling Your MSP the Smart Way- Maximize Value in the Exit Phase</image:title></image:image><lastmod>2025-06-11</lastmod></url><url><loc>https://beringmckinley.com/blog/you-cant-afford-not-to-hire-a-connectwise-consultant</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Harden%20Connectwise%20Security%20Posture.svg</image:loc><image:caption>Harden Connectwise Security Posture</image:caption><image:title>Harden Connectwise Security Posture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20ConnectWise%20Consultants%20Execute%20Your%20Disaster%20Recovery%20Plan.jpg</image:loc><image:caption>[FI] How ConnectWise Consultants Execute Your Disaster Recovery Plan</image:caption><image:title>[FI] How ConnectWise Consultants Execute Your Disaster Recovery Plan</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20You%20Can%E2%80%99t%20Afford%20Not%20to%20Hire%20a%20ConnectWise%20Consultant.jpg</image:loc><image:caption>[FI] You Can’t Afford Not to Hire a ConnectWise Consultant</image:caption><image:title>[FI] You Can’t Afford Not to Hire a ConnectWise Consultant</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Using%20ConnectWise%20Expert%20Upskills%20Your%20Service%20Team.jpg</image:loc><image:caption>[FI] Using ConnectWise Expert Upskills Your Service Team</image:caption><image:title>[FI] Using ConnectWise Expert Upskills Your Service Team</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20You%20Can%E2%80%99t%20Afford%20Not%20to%20Hire%20a%20ConnectWise%20Consultant.jpg</image:loc><image:caption>[CTA] You Can’t Afford Not to Hire a ConnectWise Consultant</image:caption><image:title>[CTA] You Can’t Afford Not to Hire a ConnectWise Consultant</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2025-06-02</lastmod></url><url><loc>https://beringmckinley.com/blog/76-bmk-quick-take-why-every-msp-needs-a-dispatcher-even-if-you-think-you-dont</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2371%20%E2%80%93%20BMK%20Quick%20Takes%20The%20Order%20of%20Selling%20Every%20MSP%20Must%20Know.png</image:loc><image:caption>#71 – BMK Quick Takes The Order of Selling Every MSP Must Know</image:caption><image:title>#71 – BMK Quick Takes The Order of Selling Every MSP Must Know</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2376%20%E2%80%93%20BMK%20Quick%20Takes%20FIX%20THE%20CHAOS%20%20(1).png</image:loc><image:caption>#76 – BMK Quick Takes FIX THE CHAOS  (1)</image:caption><image:title>#76 – BMK Quick Takes FIX THE CHAOS  (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20to%20Make%20the%20Most%20of%20ConnectWise%20IT%20Nation%20Events-%20Networking%2c%20Learning%2c%20and%20Growing%20Your%20MSP.jpg</image:loc><image:caption>[FI] How to Make the Most of ConnectWise IT Nation Events- Networking, Learning, and Growing Your MSP</image:caption><image:title>[FI] How to Make the Most of ConnectWise IT Nation Events- Networking, Learning, and Growing Your MSP</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/If%20youre%20nailing%20every%20sales%20call%20you%20suck%20at%20sales.svg</image:loc><image:caption>If youre nailing every sales call you suck at sales</image:caption><image:title>If youre nailing every sales call you suck at sales</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/careers</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMKjusttextlogo</image:caption><image:title>BMKjusttextlogo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Careers_hero_image.jpg</image:loc><image:caption>Careersheroimage</image:caption><image:title>Careersheroimage</image:title></image:image><lastmod>2025-03-07</lastmod></url><url><loc>https://beringmckinley.com/blog/78-from-the-trenches-the-rd-tax-credit-most-business-owners-miss-val-majewski-american-incentive-advisors</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2378%20%E2%80%93%20From%20the%20Trenches%20The%20R&amp;D%20Tax%20Credit%20Most%20Business%20Owners%20Miss%20(Val%20Majewski%20%E2%80%93%20American%20Incentive%20Advisors).png</image:loc><image:caption>#78 – From the Trenches The R&amp;D Tax Credit Most Business Owners Miss (Val Majewski – American Incentive Advisors)</image:caption><image:title>#78 – From the Trenches The R&amp;D Tax Credit Most Business Owners Miss (Val Majewski – American Incentive Advisors)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2342%20%E2%80%93%20From%20the%20Trenches%20People-First%20Account%20Management%20&amp;%20Smart%20Prospecting%20(Trever%20Jennings%20%E2%80%93%20Summit%20Technology%20Group)%20(1)-1.png</image:loc><image:caption>#42 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ConnectWise</image:caption><image:title>[FI] Build a Client Portal That Doesn’t Suck- Live Chat, Ticketing &amp; More in ConnectWise</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Custom%20Solutions%20with%20the%20ConnectWise%20API-%20Transforming%20Business%20Workflows%20Beyond%20IT.jpg</image:loc><image:caption>[FI] Custom Solutions with the ConnectWise API- Transforming Business Workflows Beyond IT</image:caption><image:title>[FI] Custom Solutions with the ConnectWise API- Transforming Business Workflows Beyond IT</image:title></image:image><lastmod>2025-09-17</lastmod></url><url><loc>https://beringmckinley.com/blog/61-from-the-trenches-transformation-strategy-the-blue-ocean-ahead-james-davis</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2336%20-%20From%20The%20Trenches%20-%20Cyber%20Compliance%20&amp;%20vCISO%20Opportunity%20(Dan%20Collins)-1.png</image:loc><image:caption>#36 - From The Trenches - Cyber Compliance &amp; vCISO Opportunity (Dan Collins)-1</image:caption><image:title>#36 - From The Trenches - Cyber Compliance &amp; vCISO Opportunity (Dan Collins)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2361%20%E2%80%93%20From%20the%20Trenches%20Transformation%2c%20Strategy%20&amp;%20the%20Blue%20Ocean%20Ahead%20(James%20Davis)-1.png</image:loc><image:caption>#61 – From the Trenches Transformation, Strategy &amp; the Blue Ocean Ahead (James Davis)-1</image:caption><image:title>#61 – From the Trenches Transformation, Strategy &amp; the Blue Ocean Ahead (James Davis)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%239%20%E2%80%93%20From%20the%20Trenches%20Why%20Most%20MSPs%20Stay%20Stuck%20%E2%80%93%20And%20How%20to%20Break%20Through%20(Alex%20Farling).png</image:loc><image:caption>#9 – From the Trenches Why Most MSPs Stay Stuck – And How to Break Through (Alex Farling)</image:caption><image:title>#9 – From the Trenches Why Most MSPs Stay Stuck – And How to Break Through (Alex Farling)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2348%20%E2%80%93%20From%20the%20Trenches%20Letting%20Go%2c%20Letting%20Your%20Son%20Lead%20(Manny%20Anguiano%20%E2%80%93%20Convergent%20Networks)%20(1).png</image:loc><image:caption>#48 – From the Trenches Letting Go, Letting Your Son Lead (Manny Anguiano – Convergent Networks) (1)</image:caption><image:title>#48 – From the Trenches Letting Go, Letting Your Son Lead (Manny Anguiano – Convergent Networks) (1)</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/11-dont-be-that-guy-msp-sales-management-effort-vs-results</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2351%20-%20Dont%20Be%20That%20Guy%20-%20%20Net%20Profit%20is%20a%20Lie.%20%20Gross%20Profit%20is%20King%20(Ryan%20Alter)-1.png</image:loc><image:caption>#51 - Dont Be That Guy -  Net Profit is a Lie.  Gross Profit is King (Ryan Alter)-1</image:caption><image:title>#51 - Dont Be That Guy -  Net Profit is a Lie.  Gross Profit is King (Ryan Alter)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2311%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20-%20MSP%20Sales%20Management%20-%20Effort%20vs%20Results%20(Ryan%20Alter).png</image:loc><image:caption>#11 – Don’t Be That Guy - MSP Sales Management - Effort vs Results (Ryan Alter)</image:caption><image:title>#11 – Don’t Be That Guy - MSP Sales Management - Effort vs Results (Ryan Alter)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/bmk-vision-podcast-feature-image.png</image:loc><image:caption>bmk-vision-podcast-feature-image</image:caption><image:title>bmk-vision-podcast-feature-image</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%235%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20-%20ConnectWise%20Setup%20Mistakes%20&amp;%20Fixes%20(Ryan%20Alter).png</image:loc><image:caption>#5 – Don’t Be That Guy - ConnectWise Setup Mistakes &amp; Fixes (Ryan Alter)</image:caption><image:title>#5 – Don’t Be That Guy - ConnectWise Setup Mistakes &amp; Fixes (Ryan Alter)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><lastmod>2025-12-24</lastmod></url><url><loc>https://beringmckinley.com/blog/billing-your-clients-hourly-is-worth-your-time</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Top%20Indicators%20BMK.svg</image:loc><image:caption>Top Indicators BMK</image:caption><image:title>Top Indicators BMK</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Be%20Fluent%20In%20Your%20Employees%E2%80%99%20Communication%20Style.png</image:loc><image:caption>[FI] Be Fluent In Your Employees’ Communication Style</image:caption><image:title>[FI] Be Fluent In Your Employees’ Communication Style</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Biling%20your%20clients%20hourly%20is%20worth%20your%20time.svg</image:loc><image:caption>Biling your clients hourly is worth your time</image:caption><image:title>Biling your clients hourly is worth your time</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Opinion%20Blog.png</image:loc><image:caption>[CTA] Opinion Blog</image:caption><image:title>[CTA] Opinion Blog</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Essential%20Help%20Desk%20Best%20Practices%20FI.jpg</image:loc><image:caption>[FI] Essential Help Desk Best Practices FI</image:caption><image:title>[FI] Essential Help Desk Best Practices FI</image:title></image:image><lastmod>2025-06-10</lastmod></url><url><loc>https://beringmckinley.com/blog/87-msp-owner-to-employee-why-he-walked-away</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2379%20%E2%80%93%20Why%20MSPs%20Get%20Stuck%20at%20$2M%20%20BMK%20Vision%20Roundtable%20(1).png</image:loc><image:caption>#79 – Why MSPs Get Stuck at $2M  BMK Vision Roundtable (1)</image:caption><image:title>#79 – Why MSPs Get Stuck at $2M  BMK Vision Roundtable (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2396%20-%20Sell%20Scale%20or%20Pivot%20-%20Know%20Your%20Numbers%20First%20%20BMK%20Vision%20Roundtable-1.png</image:loc><image:caption>#96 - Sell Scale or Pivot - Know Your Numbers First  BMK Vision Roundtable-1</image:caption><image:title>#96 - Sell Scale or Pivot - Know Your Numbers First  BMK Vision Roundtable-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2310%20%E2%80%93%20From%20the%20Trenches%20-%20MSP%20Exit%20&amp;%20EOS%20Lessons%20(Jeff%20Wynn).png</image:loc><image:caption>#10 – From the Trenches - MSP Exit &amp; EOS Lessons (Jeff Wynn)</image:caption><image:title>#10 – From the Trenches - MSP Exit &amp; EOS Lessons (Jeff Wynn)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2387%20%E2%80%94%20MSP%20Owner%20to%20Employee%20Why%20He%20Walked%20Away%20%20From%20the%20Trenches.png</image:loc><image:caption>#87 — MSP Owner to Employee Why He Walked Away  From the Trenches</image:caption><image:title>#87 — MSP Owner to Employee Why He Walked Away  From the Trenches</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><lastmod>2026-03-04</lastmod></url><url><loc>https://beringmckinley.com/who-we-work-with</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Who%20we%20work%20with%20cover%20image.jpg</image:loc><image:caption>Whoweworkwithcoverimage</image:caption><image:title>Whoweworkwithcoverimage</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Who%20We%20Work%20With%20image.png</image:loc><image:caption>WhoWeWorkWithimage</image:caption><image:title>WhoWeWorkWithimage</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMKjusttextlogo</image:caption><image:title>BMKjusttextlogo</image:title></image:image><lastmod>2025-03-27</lastmod></url><url><loc>https://beringmckinley.com/blog/when-msps-strive-for-innovation-we-all-win</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Getting%20Your%20Business%20Evaluated%20Is%20About%20More%20Than%20Knowing%20Your%20Worth.png</image:loc><image:caption>[FI] Getting Your Business Evaluated Is About More Than Knowing Your Worth</image:caption><image:title>[FI] Getting Your Business Evaluated Is About More Than Knowing Your Worth</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5DWhen%20MSPs%20Strive%20For%20Innovation%2c%20We%20All%20Win.png</image:loc><image:caption>[CTA]When MSPs Strive For Innovation, We All Win</image:caption><image:title>[CTA]When MSPs Strive For Innovation, We All Win</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Mastering%20IT%20Help%20Desk%20for%20Career%20Growth.svg</image:loc><image:caption>Mastering IT Help Desk for Career Growth</image:caption><image:title>Mastering IT Help Desk for Career Growth</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20When%20MSPs%20Strive%20For%20Innovation%2c%20We%20All%20Win.png</image:loc><image:caption>[FI] When MSPs Strive For Innovation, We All Win</image:caption><image:title>[FI] When MSPs Strive For Innovation, We All Win</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Minos%20Adjustments%20MSP%20Business.svg</image:loc><image:caption>Minos Adjustments MSP Business</image:caption><image:title>Minos Adjustments MSP Business</image:title></image:image><lastmod>2025-05-30</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/12-from-the-trenches-from-marketing-agency-to-msp-carlos-playbook</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2364%20%E2%80%93%20From%20the%20Trenches%20Grassroots%20Smarketing%2c%20Human-First%20AI%20&amp;%20Social%20Selling%20(Stephanie%20Peace%20%E2%80%93%20Goldroot%20Strategies)-1.png</image:loc><image:caption>#64 – From the Trenches Grassroots Smarketing, Human-First AI &amp; Social Selling (Stephanie Peace – Goldroot Strategies)-1</image:caption><image:title>#64 – From the Trenches Grassroots Smarketing, Human-First AI &amp; Social Selling (Stephanie Peace – Goldroot Strategies)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2370%20%E2%80%93%20From%20the%20Trenches%20Surviving%20Your%20First%2090%20Days%20as%20an%20MSP%20Owner%20(Chris%20Hart%20%E2%80%93%20Hart%20CTO%20Inc)-2.png</image:loc><image:caption>#70 – From the Trenches Surviving Your First 90 Days as an MSP Owner (Chris Hart – Hart CTO Inc)-2</image:caption><image:title>#70 – From the Trenches Surviving Your First 90 Days as an MSP Owner (Chris Hart – Hart CTO Inc)-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2312%20%E2%80%93%20From%20the%20Trenches%20-%20From%20Marketing%20Agency%20to%20MSP%20%E2%80%93%20Carlos%E2%80%99%20Playbook%20(Carlos%20Torres%20III).png</image:loc><image:caption>#12 – From the Trenches - From Marketing Agency to MSP – Carlos’ Playbook (Carlos Torres III)</image:caption><image:title>#12 – From the Trenches - From Marketing Agency to MSP – Carlos’ Playbook (Carlos Torres III)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2318%20%E2%80%93%20From%20the%20Trenches%20-%20MSP%20Sales%20Engine%20&amp;%20Direct%20Mail%20(Alek%20Pirkhalo).png</image:loc><image:caption>#18 – From the Trenches - MSP Sales Engine &amp; Direct Mail (Alek Pirkhalo)</image:caption><image:title>#18 – From the Trenches - MSP Sales Engine &amp; Direct Mail (Alek Pirkhalo)</image:title></image:image><lastmod>2025-12-24</lastmod></url><url><loc>https://beringmckinley.com/blog/the-connectwise-integration-ecosystem-unleashing-the-full-potential-of-your-it-management-tools</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20The%20ConnectWise%20Integration%20Ecosystem-%20Unleashing%20the%20Full%20Potential%20of%20Your%20IT%20Management%20Tools.jpg</image:loc><image:caption>[CTA] The ConnectWise Integration Ecosystem- Unleashing the Full Potential of Your IT Management Tools</image:caption><image:title>[CTA] The ConnectWise Integration Ecosystem- Unleashing the Full Potential of Your IT Management Tools</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20to%20Optimize%20Your%20ConnectWise%20Installation%20for%20Maximum%20Efficiency%20for%20MSPs%20(1).jpg</image:loc><image:caption>[FI] How to Optimize Your ConnectWise Installation for Maximum Efficiency for MSPs (1)</image:caption><image:title>[FI] How to Optimize Your ConnectWise Installation for Maximum Efficiency for MSPs (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20RMM%20Tools-%20How%20ConnectWise%20Remote%20Monitoring%20and%20Management%20(RMM)%20Enhances%20IT%20Services%20for%20MSPs.jpg</image:loc><image:caption>[FI] RMM Tools- How ConnectWise Remote Monitoring and Management (RMM) Enhances IT Services for MSPs</image:caption><image:title>[FI] RMM Tools- How ConnectWise Remote Monitoring and Management (RMM) Enhances IT Services for MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(1)-3.png</image:loc><image:caption>BMK (1200 x 628 px) (1)-3</image:caption><image:title>BMK (1200 x 628 px) (1)-3</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20ConnectWise%20Integration%20Ecosystem-%20Unleashing%20the%20Full%20Potential%20of%20Your%20IT%20Management%20Tools.jpg</image:loc><image:caption>[FI] The ConnectWise Integration Ecosystem- Unleashing the Full Potential of Your IT Management Tools</image:caption><image:title>[FI] The ConnectWise Integration Ecosystem- Unleashing the Full Potential of Your IT Management Tools</image:title></image:image><lastmod>2025-05-30</lastmod></url><url><loc>https://beringmckinley.com/blog/connectwise-manage-consulting-success-story</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/CW-Manage.png</image:loc><image:caption>CW-Manage</image:caption><image:title>CW-Manage</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(5)-2.png</image:loc><image:caption>BMK (1200 x 628 px) (5)-2</image:caption><image:title>BMK (1200 x 628 px) (5)-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/de2b9237-592a-43f3-9791-7753645e3a76-1.jpeg</image:loc><image:caption>de2b9237-592a-43f3-9791-7753645e3a76-1</image:caption><image:title>de2b9237-592a-43f3-9791-7753645e3a76-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/rose-avila.jpeg</image:loc><image:caption>rose-avila</image:caption><image:title>rose-avila</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/ConnectWise%20Manage%20Consulting%20Success%20Story.svg</image:loc><image:caption>ConnectWise Manage Consulting Success Story</image:caption><image:title>ConnectWise Manage Consulting Success Story</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/The-Perfect-7.png</image:loc><image:caption>The-Perfect-7</image:caption><image:title>The-Perfect-7</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/c9e91519-1c82-4138-b3b3-617465895933.jpeg</image:loc><image:caption>c9e91519-1c82-4138-b3b3-617465895933</image:caption><image:title>c9e91519-1c82-4138-b3b3-617465895933</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/CW-Profitability-400x250.jpg</image:loc><image:caption>CW-Profitability-400x250</image:caption><image:title>CW-Profitability-400x250</image:title></image:image><lastmod>2025-07-21</lastmod></url><url><loc>https://beringmckinley.com/blog/why-would-i-fix-something-that-isnt-broken</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23105%20-%20Ive%20Tried%20Twice.%20Both%20Times%20Something%20Blew%20Up.%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#105 - Ive Tried Twice. Both Times Something Blew Up.  BMK Vision Roundtable</image:caption><image:title>#105 - Ive Tried Twice. Both Times Something Blew Up.  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)-3.png</image:loc><image:caption>BMK (1200 x 628 px)-3</image:caption><image:title>BMK (1200 x 628 px)-3</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23106%20-%20Why%20Would%20I%20Fix%20Something%20That%20Isnt%20Broken%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#106 - Why Would I Fix Something That Isnt Broken  BMK Vision Roundtable</image:caption><image:title>#106 - Why Would I Fix Something That Isnt Broken  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23102%20-%20Why%20Would%20I%20Hire%20Someone%20Who%20Doesnt%20Know%20What%20Theyre%20Doing%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#102 - Why Would I Hire Someone Who Doesnt Know What Theyre Doing  BMK Vision Roundtable</image:caption><image:title>#102 - Why Would I Hire Someone Who Doesnt Know What Theyre Doing  BMK Vision Roundtable</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://beringmckinley.com/blog/ticket-statuses-wont-fix-a-broken-service-model</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2384%20%E2%80%93%20%E2%80%9CWe%20Don%E2%80%99t%20Track%20Time%E2%80%9D%20%E2%80%93%20Why%20MSPs%20Stall%20at%20$2M%20%20BMK%20Roundtable%20(1).png</image:loc><image:caption>#84 – “We Don’t Track Time” – Why MSPs Stall at $2M  BMK Roundtable (1)</image:caption><image:title>#84 – “We Don’t Track Time” – Why MSPs Stall at $2M  BMK Roundtable (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2395%20-%20Ticket%20Statuses%20Wont%20Fix%20a%20Broken%20Service%20Model%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#95 - Ticket Statuses Wont Fix a Broken Service Model  BMK Vision Roundtable</image:caption><image:title>#95 - Ticket Statuses Wont Fix a Broken Service Model  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2381%20%E2%80%93%20When%20Everything%20Depends%20on%20the%20Owner%20%20BMK%20Roundtable.png</image:loc><image:caption>#81 – When Everything Depends on the Owner  BMK Roundtable</image:caption><image:title>#81 – When Everything Depends on the Owner  BMK Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23106%20-%20Why%20Would%20I%20Fix%20Something%20That%20Isnt%20Broken%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#106 - Why Would I Fix Something That Isnt Broken  BMK Vision Roundtable</image:caption><image:title>#106 - Why Would I Fix Something That Isnt Broken  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><lastmod>2026-04-13</lastmod></url><url><loc>https://beringmckinley.com/blog/58-from-the-trenches-ma-re-signing-clients-enterprise-value-david-spire-entech</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2320%20%E2%80%93%20From%20the%20Trenches%20-%20From%20Navy%20Comms%20to%20MSSP%20-%20Leap%20into%20Entrepreneurship%20(Will%20Robinson)%20(2).png</image:loc><image:caption>#20 – From the Trenches - From Navy Comms to MSSP - Leap into Entrepreneurship (Will Robinson) (2)</image:caption><image:title>#20 – From the Trenches - From Navy Comms to MSSP - Leap into Entrepreneurship (Will Robinson) (2)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2358%20%E2%80%93%20From%20the%20Trenches%20M&amp;A%2c%20Re-Signing%20Clients%20&amp;%20Enterprise%20Value%20(David%20Spire%20%E2%80%93%20Entech)-1.png</image:loc><image:caption>#58 – From the Trenches M&amp;A, Re-Signing Clients &amp; Enterprise Value (David Spire – Entech)-1</image:caption><image:title>#58 – From the Trenches M&amp;A, Re-Signing Clients &amp; Enterprise Value (David Spire – Entech)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2345%20%E2%80%93%20From%20the%20Trenches%20Enterprise%20Roots%2c%20AI%20Strategy%20&amp;%20MSP%20Fundamentals%20(Corey%20Kirkendoll%20%E2%80%93%205K%20Technical%20Services)%20(1).png</image:loc><image:caption>#45 – From the Trenches Enterprise Roots, AI Strategy &amp; MSP Fundamentals (Corey Kirkendoll – 5K Technical Services) (1)</image:caption><image:title>#45 – From the Trenches Enterprise Roots, AI Strategy &amp; MSP Fundamentals (Corey Kirkendoll – 5K Technical Services) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/ConnectWiseManage2.svg</image:loc><image:caption>ConnectWiseManage2</image:caption><image:title>ConnectWiseManage2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/connectwise-manage-techs-time-entry</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/ConnectWiseManage2.svg</image:loc><image:caption>ConnectWiseManage2</image:caption><image:title>ConnectWiseManage2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Why%20don%E2%80%99t%20our%20techs%20enter%20their%20time%3F%20Honest%20answers%20to%20the%20struggle..png</image:loc><image:caption>[FI] Why don’t our techs enter their time? Honest answers to the struggle.</image:caption><image:title>[FI] Why don’t our techs enter their time? Honest answers to the struggle.</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/CW-Profitability-400x250.jpg</image:loc><image:caption>CW-Profitability-400x250</image:caption><image:title>CW-Profitability-400x250</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2398%20-%20Time%20Entry%20Is%20the%20Whole%20MSP%20Story%20-%20Inspect%20at%20the%20Rate%20You%20Expect%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#98 - Time Entry Is the Whole MSP Story - Inspect at the Rate You Expect  BMK Vision Roundtable</image:caption><image:title>#98 - Time Entry Is the Whole MSP Story - Inspect at the Rate You Expect  BMK Vision Roundtable</image:title></image:image><lastmod>2025-07-21</lastmod></url><url><loc>https://beringmckinley.com/blog/msp-consulting-services-that-help-you-lead-scale-and-win-pillar-page</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(9).png</image:loc><image:caption>BMK (1200 x 628 px) (9)</image:caption><image:title>BMK (1200 x 628 px) (9)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(19).png</image:loc><image:caption>BMK (1200 x 628 px) (19)</image:caption><image:title>BMK (1200 x 628 px) (19)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2345%20%E2%80%93%20From%20the%20Trenches%20Enterprise%20Roots%2c%20AI%20Strategy%20&amp;%20MSP%20Fundamentals%20(Corey%20Kirkendoll%20%E2%80%93%205K%20Technical%20Services)%20(1).png</image:loc><image:caption>#45 – From the Trenches Enterprise Roots, AI Strategy &amp; MSP Fundamentals (Corey Kirkendoll – 5K Technical Services) (1)</image:caption><image:title>#45 – From the Trenches Enterprise Roots, AI Strategy &amp; MSP Fundamentals (Corey Kirkendoll – 5K Technical Services) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(11).png</image:loc><image:caption>BMK (1200 x 628 px) (11)</image:caption><image:title>BMK (1200 x 628 px) (11)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2025-10-13</lastmod></url><url><loc>https://beringmckinley.com/blog</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%23108%20-%20Does%20the%2033%25%20Payroll%20Benchmark%20Just%20Mean%20Fire%20People%20%20BMK%20VISION%20ROUNDTABLE.png</image:loc><image:caption>#108 - Does the 33% Payroll Benchmark Just Mean Fire People  BMK VISION ROUNDTABLE</image:caption><image:title>#108 - Does the 33% Payroll Benchmark Just Mean Fire People  BMK VISION ROUNDTABLE</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23101%20-%20Development%20in%20the%20Age%20of%20AI%20-%20When%20Vibe%20Coding%20Hits%20Production%20%20From%20The%20Trenches.png</image:loc><image:caption>#101 - Development in the Age of AI - When Vibe Coding Hits Production  From The Trenches</image:caption><image:title>#101 - Development in the Age of AI - When Vibe Coding Hits Production  From The Trenches</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Blog%20image.jpg</image:loc><image:caption>Blog image</image:caption><image:title>Blog image</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23107%20-%20The%20MSP%20Owners%20Who%20Got%20Tired%20of%20Waiting%20and%20Built%20Their%20Own%20PSA%20%20From%20The%20Trenches-1.png</image:loc><image:caption>#107 - The MSP Owners Who Got Tired of Waiting and Built Their Own PSA  From The Trenches-1</image:caption><image:title>#107 - The MSP Owners Who Got Tired of Waiting and Built Their Own PSA  From The Trenches-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Hero_Blog.jpg</image:loc><image:caption>Hero_Blog</image:caption><image:title>Hero_Blog</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23102%20-%20Why%20Would%20I%20Hire%20Someone%20Who%20Doesnt%20Know%20What%20Theyre%20Doing%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#102 - Why Would I Hire Someone Who Doesnt Know What Theyre Doing  BMK Vision Roundtable</image:caption><image:title>#102 - Why Would I Hire Someone Who Doesnt Know What Theyre Doing  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23100%20-%20Im%20Comfortable.%20Why%20Would%20I%20Blow%20That%20Up%20BMK%20Vision%20Roundtable%20%20Thinking....png</image:loc><image:caption>BMK Vision Roundtable Episode 100 cover — Josh Peterson and Gary Boyle on the $2M MSP comfort trap</image:caption><image:title>#100 - Im Comfortable. Why Would I Blow That Up BMK Vision Roundtable  Thinking...</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23104%20-%20I%20Didnt%20Get%20Into%20This%20Company%20to%20Pay%20Myself%20Less.%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#104 - I Didnt Get Into This Company to Pay Myself Less.  BMK Vision Roundtable</image:caption><image:title>#104 - I Didnt Get Into This Company to Pay Myself Less.  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23103%20-%20I%20Fired%20a%20$15K%20Client%20and%20Im%20Pissed%20I%20Did%20It.%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#103 - I Fired a $15K Client and Im Pissed I Did It.  BMK Vision Roundtable</image:caption><image:title>#103 - I Fired a $15K Client and Im Pissed I Did It.  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23105%20-%20Ive%20Tried%20Twice.%20Both%20Times%20Something%20Blew%20Up.%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#105 - Ive Tried Twice. Both Times Something Blew Up.  BMK Vision Roundtable</image:caption><image:title>#105 - Ive Tried Twice. Both Times Something Blew Up.  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23106%20-%20Why%20Would%20I%20Fix%20Something%20That%20Isnt%20Broken%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#106 - Why Would I Fix Something That Isnt Broken  BMK Vision Roundtable</image:caption><image:title>#106 - Why Would I Fix Something That Isnt Broken  BMK Vision Roundtable</image:title></image:image><lastmod>2026-01-31</lastmod></url><url><loc>https://beringmckinley.com/blog/if-youre-nailing-every-sales-call-you-suck-at-sales</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/If%20youre%20nailing%20every%20sales%20call%20you%20suck%20at%20sales.svg</image:loc><image:caption>If youre nailing every sales call you suck at sales</image:caption><image:title>If youre nailing every sales call you suck at sales</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Expert%20Q&amp;A%20Series%20Sarah%20Greller.svg</image:loc><image:caption>Expert Q&amp;A Series Sarah Greller</image:caption><image:title>Expert Q&amp;A Series Sarah Greller</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/MSP%20Sales%20Checklist.svg</image:loc><image:caption>MSP Sales Checklist</image:caption><image:title>MSP Sales Checklist</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Opinion%20Blog.png</image:loc><image:caption>[CTA] Opinion Blog</image:caption><image:title>[CTA] Opinion Blog</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Top%20Indicators%20BMK.svg</image:loc><image:caption>Top Indicators BMK</image:caption><image:title>Top Indicators BMK</image:title></image:image><lastmod>2025-06-10</lastmod></url><url><loc>https://beringmckinley.com/blog/the-role-of-company-performance-analysis-in-strategic-planning-and-long-term-growth</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Tracking%20MSP%20Business%20Performance%20with%20Metrics.jpg</image:loc><image:caption>[FI] Tracking MSP Business Performance with Metrics</image:caption><image:title>[FI] Tracking MSP Business Performance with Metrics</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Implementing%20a%20Business%20Performance%20Improvement%20Plan-%20From%20Strategy%20to%20Action.jpg</image:loc><image:caption>[FI] Implementing a Business Performance Improvement Plan- From Strategy to Action</image:caption><image:title>[FI] Implementing a Business Performance Improvement Plan- From Strategy to Action</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20to%20Define%20Business%20Performance%20for%20Your%20Organization-%20A%20Practical%20Guide.jpg</image:loc><image:caption>[FI] How to Define Business Performance for Your Organization- A Practical Guide</image:caption><image:title>[FI] How to Define Business Performance for Your Organization- A Practical Guide</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20The%20Role%20of%20Company%20Performance%20Analysis%20in%20Strategic%20Planning%20and%20Long-Term%20Growth.jpg</image:loc><image:caption>[CTA] The Role of Company 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Triage</image:caption><image:title>[CTA] The Importance of Real-Time Alerts from ConnectWise Automate and How to Triage</image:title></image:image><lastmod>2025-05-20</lastmod></url><url><loc>https://beringmckinley.com/blog/essential-help-desk-best-practices</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Signs%20it%20might%20be%20time%20to%20call%20in%20a%20professional.svg</image:loc><image:caption>Signs it might be time to call in a professional</image:caption><image:title>Signs it might be time to call in a professional</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/If%20youre%20nailing%20every%20sales%20call%20you%20suck%20at%20sales.svg</image:loc><image:caption>If youre nailing every sales call you suck at 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Consultant Elevates Your MSP</image:caption><image:title>Hiring a Management Consultant Elevates Your MSP</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Support%20Your%20Support%20Team%20By%20Hiring%20a%20Dispatcher.png</image:loc><image:caption>[FI] Support Your Support Team By Hiring a Dispatcher</image:caption><image:title>[FI] Support Your Support Team By Hiring a Dispatcher</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Signs%20it%20might%20be%20time%20to%20call%20in%20a%20professional.svg</image:loc><image:caption>Signs it might be time to call in a professional</image:caption><image:title>Signs it might be time to call in a professional</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 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ConnectWise</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20ConnectWise%20Integration%20Ecosystem-%20Unleashing%20the%20Full%20Potential%20of%20Your%20IT%20Management%20Tools.jpg</image:loc><image:caption>[FI] The ConnectWise Integration Ecosystem- Unleashing the Full Potential of Your IT Management Tools</image:caption><image:title>[FI] The ConnectWise Integration Ecosystem- Unleashing the Full Potential of Your IT Management Tools</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20ConnectWise%20News%20You%20Cant%20Miss-%20Major%20Developments%20and%20Their%20Impact%20on%20the%20MSP%20Community.jpg</image:loc><image:caption>[CTA] ConnectWise News You Cant Miss- Major Developments and Their Impact on the MSP Community</image:caption><image:title>[CTA] ConnectWise News You Cant Miss- Major Developments and Their Impact on the MSP Community</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Tech%20Support%20Trends-%20Why%20ConnectWise%20is%20a%20Game%20Changer%20for%20the%20MSPs.jpg</image:loc><image:caption>[FI] Tech Support Trends- Why ConnectWise is a Game Changer for the MSPs</image:caption><image:title>[FI] Tech Support Trends- Why ConnectWise is a Game Changer for the MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20ConnectWise%20News%20You%20Cant%20Miss-%20Major%20Developments%20and%20Their%20Impact%20on%20the%20MSP%20Community.jpg</image:loc><image:caption>[FI] ConnectWise News You Cant Miss- Major Developments and Their Impact on the MSP Community</image:caption><image:title>[FI] ConnectWise News You Cant Miss- Major Developments and Their Impact on the MSP Community</image:title></image:image><lastmod>2025-06-13</lastmod></url><url><loc>https://beringmckinley.com/blog/the-power-of-simplicity</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20The%20Power%20Of%20Simplicity.jpg</image:loc><image:caption>[CTA] The Power Of Simplicity</image:caption><image:title>[CTA] The Power Of Simplicity</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/DSCF0341-Enhanced-NR-Edit%203.jpg</image:loc><image:caption>DSCF0341-Enhanced-NR-Edit 3</image:caption><image:title>DSCF0341-Enhanced-NR-Edit 3</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Dispatchers%20Keep%20Your%20Support%20Team%20Accountable.png</image:loc><image:caption>[FI] Dispatchers Keep Your Support Team Accountable</image:caption><image:title>[FI] Dispatchers Keep Your Support Team Accountable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Finding%20Your%20Purpose%20&amp;%20Chicken%20Sandwiches.png</image:loc><image:caption>[FI] Finding Your Purpose &amp; Chicken Sandwiches</image:caption><image:title>[FI] Finding Your Purpose &amp; Chicken Sandwiches</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Power%20Of%20Simplicity.jpg</image:loc><image:caption>[FI] The Power Of Simplicity</image:caption><image:title>[FI] The Power Of Simplicity</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Paying%20Your%20Employees%20Pays%20Off%20.svg</image:loc><image:caption>Paying Your Employees Pays Off </image:caption><image:title>Paying Your Employees Pays Off </image:title></image:image><lastmod>2025-06-06</lastmod></url><url><loc>https://beringmckinley.com/blog/im-comfortable-why-would-i-blow-that-up</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2384%20%E2%80%93%20%E2%80%9CWe%20Don%E2%80%99t%20Track%20Time%E2%80%9D%20%E2%80%93%20Why%20MSPs%20Stall%20at%20$2M%20%20BMK%20Roundtable%20(1).png</image:loc><image:caption>#84 – “We Don’t Track Time” – Why MSPs Stall at $2M  BMK Roundtable (1)</image:caption><image:title>#84 – “We Don’t Track Time” – Why MSPs Stall at $2M  BMK Roundtable (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23100%20-%20Im%20Comfortable.%20Why%20Would%20I%20Blow%20That%20Up%20BMK%20Vision%20Roundtable%20%20Thinking....png</image:loc><image:caption>BMK Vision Roundtable Episode 100 cover — Josh Peterson and Gary Boyle on the $2M MSP comfort trap</image:caption><image:title>#100 - Im Comfortable. Why Would I Blow That Up BMK Vision Roundtable  Thinking...</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2379%20%E2%80%93%20Why%20MSPs%20Get%20Stuck%20at%20$2M%20%20BMK%20Vision%20Roundtable%20(1).png</image:loc><image:caption>#79 – Why MSPs Get Stuck at $2M  BMK Vision Roundtable (1)</image:caption><image:title>#79 – Why MSPs Get Stuck at $2M  BMK Vision Roundtable (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2381%20%E2%80%93%20When%20Everything%20Depends%20on%20the%20Owner%20%20BMK%20Roundtable.png</image:loc><image:caption>#81 – When Everything Depends on the Owner  BMK Roundtable</image:caption><image:title>#81 – When Everything Depends on the Owner  BMK Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><lastmod>2026-05-25</lastmod></url><url><loc>https://beringmckinley.com/blog/let-your-customers-text-while-keeping-your-technicians-number-secret</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BMK_JPG-1.jpg</image:loc><image:caption>BMK_JPG-1</image:caption><image:title>BMK_JPG-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/No%20Rekeying%20Data.svg</image:loc><image:caption>No Rekeying Data</image:caption><image:title>No Rekeying Data</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Harden%20Connectwise%20Security%20Posture.svg</image:loc><image:caption>Harden Connectwise Security Posture</image:caption><image:title>Harden Connectwise Security Posture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Blog%20Texting%20Dilemma.svg</image:loc><image:caption>Blog Texting Dilemma</image:caption><image:title>Blog Texting Dilemma</image:title></image:image><lastmod>2025-06-10</lastmod></url><url><loc>https://beringmckinley.com/blog/hiring-a-management-consultant-elevates-your-msp</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Top%20Indicators%20BMK.svg</image:loc><image:caption>Top Indicators BMK</image:caption><image:title>Top Indicators BMK</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Hiring%20a%20Management%20Consultant%20Elevates%20Your%20MSP.png</image:loc><image:caption>[CTA] Hiring a Management Consultant Elevates Your MSP</image:caption><image:title>[CTA] Hiring a Management Consultant Elevates Your MSP</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Maximize%20Your%20MSP%E2%80%99s%20Software%20Potential%20.svg</image:loc><image:caption>Maximize Your MSP’s Software Potential </image:caption><image:title>Maximize Your MSP’s Software Potential </image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Hiring%20a%20Management%20Consultant%20Elevates%20Your%20MSP.svg</image:loc><image:caption>Hiring a Management Consultant Elevates Your MSP</image:caption><image:title>Hiring a Management Consultant Elevates Your MSP</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Why%20Hire%20a%20Connectwise%20Consultant.svg</image:loc><image:caption>Why Hire a Connectwise Consultant</image:caption><image:title>Why Hire a Connectwise Consultant</image:title></image:image><lastmod>2025-06-10</lastmod></url><url><loc>https://beringmckinley.com/blog/67-from-the-trenches-cash-moats-vision-maps-the-next-gen-msp-bryan-currier</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2370%20%E2%80%93%20From%20the%20Trenches%20Surviving%20Your%20First%2090%20Days%20as%20an%20MSP%20Owner%20(Chris%20Hart%20%E2%80%93%20Hart%20CTO%20Inc)-2.png</image:loc><image:caption>#70 – From the Trenches Surviving Your First 90 Days as an MSP Owner (Chris Hart – Hart CTO Inc)-2</image:caption><image:title>#70 – From the Trenches Surviving Your First 90 Days as an MSP Owner (Chris Hart – Hart CTO Inc)-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2315%20%E2%80%93%20From%20the%20Trenches%20-%20MSP%20AR%20Automation%20&amp;%20Cash%20Flow%20(Nicholas%20Reimer).png</image:loc><image:caption>#15 – From the Trenches - MSP AR Automation &amp; Cash Flow (Nicholas Reimer)</image:caption><image:title>#15 – From the Trenches - MSP AR Automation &amp; Cash Flow (Nicholas Reimer)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2346_FromTheTrenches_FromVenezuelaToAProfitableMSP_Alexis_Mariana_MyPCFriends.mp4%20(1).png</image:loc><image:caption>#46_FromTheTrenches_FromVenezuelaToAProfitableMSP_Alexis_Mariana_MyPCFriends.mp4 (1)</image:caption><image:title>#46_FromTheTrenches_FromVenezuelaToAProfitableMSP_Alexis_Mariana_MyPCFriends.mp4 (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2367%20%E2%80%93%20From%20the%20Trenches%20Cash%20Moats%2c%20Vision%20Maps%20&amp;%20the%20Next-Gen%20MSP%20(Bryan%20Currier%20%E2%80%93%20Advantage%20Technologies)-1.png</image:loc><image:caption>#67 – From the Trenches Cash Moats, Vision Maps &amp; the Next-Gen MSP (Bryan Currier – Advantage Technologies)-1</image:caption><image:title>#67 – From the Trenches Cash Moats, Vision Maps &amp; the Next-Gen MSP (Bryan Currier – Advantage Technologies)-1</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/sell-scale-or-pivot-know-your-numbers-first</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2399%20-%20Stop%20Hoping%20They%20Become%20You%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#99 - Stop Hoping They Become You  BMK Vision Roundtable</image:caption><image:title>#99 - Stop Hoping They Become You  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23106%20-%20Why%20Would%20I%20Fix%20Something%20That%20Isnt%20Broken%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#106 - Why Would I Fix Something That Isnt Broken  BMK Vision Roundtable</image:caption><image:title>#106 - Why Would I Fix Something That Isnt Broken  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2396%20-%20Sell%20Scale%20or%20Pivot%20-%20Know%20Your%20Numbers%20First%20%20BMK%20Vision%20Roundtable-1.png</image:loc><image:caption>#96 - Sell Scale or Pivot - Know Your Numbers First  BMK Vision Roundtable-1</image:caption><image:title>#96 - Sell Scale or Pivot - Know Your Numbers First  BMK Vision Roundtable-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2395%20-%20Ticket%20Statuses%20Wont%20Fix%20a%20Broken%20Service%20Model%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#95 - Ticket Statuses Wont Fix a Broken Service Model  BMK Vision Roundtable</image:caption><image:title>#95 - Ticket Statuses Wont Fix a Broken Service Model  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><lastmod>2026-04-13</lastmod></url><url><loc>https://beringmckinley.com/blog/data-risk-is-the-msps-invisible-liability</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23104%20-%20I%20Didnt%20Get%20Into%20This%20Company%20to%20Pay%20Myself%20Less.%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#104 - I Didnt Get Into This Company to Pay Myself Less.  BMK Vision Roundtable</image:caption><image:title>#104 - I Didnt Get Into This Company to Pay Myself Less.  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2391%20-%20No%20Quota%2c%20No%20Sales%20Role%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#91 - No Quota, No Sales Role  BMK Vision Roundtable</image:caption><image:title>#91 - No Quota, No Sales Role  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2379%20%E2%80%93%20Why%20MSPs%20Get%20Stuck%20at%20$2M%20%20BMK%20Vision%20Roundtable%20(1).png</image:loc><image:caption>#79 – Why MSPs Get Stuck at $2M  BMK Vision Roundtable (1)</image:caption><image:title>#79 – Why MSPs Get Stuck at $2M  BMK Vision Roundtable (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2390%20-%20Data%20Risk%20Is%20the%20MSPs%20Invisible%20Liability%20%20BMK%20Vision%20From%20the%20Trenches.png</image:loc><image:caption>#90 - Data Risk Is the MSPs Invisible Liability  BMK Vision From the Trenches</image:caption><image:title>#90 - Data Risk Is the MSPs Invisible Liability  BMK Vision From the Trenches</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://beringmckinley.com/blog/the-power-of-business-metrics-in-identifying-market-trends-and-customer-needs</loc><video:video><video:thumbnail_loc>https://2725629.fs1.hubspotusercontent-na1.net/hubfs/2725629/Real%20Talk%20from%20a%20Real%20CEO:%20Using%20SMART%20Goals%20in%20Your%20MSP%20Business%20Plan.mp4/medium.jpg</video:thumbnail_loc><video:title>Real Talk from a Real CEO: Using SMART Goals in Your MSP Business Plan</video:title><video:description>Real Talk from a Real CEO: Using SMART Goals in Your MSP Business Plan</video:description><video:content_loc>https://beringmckinley.com/hubfs/Real%20Talk%20from%20a%20Real%20CEO:%20Using%20SMART%20Goals%20in%20Your%20MSP%20Business%20Plan.mp4</video:content_loc><video:duration>912</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>MSP</video:tag><video:tag>Business Plan</video:tag><video:tag>CEO</video:tag></video:video><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Power%20of%20Business%20Metrics%20in%20Identifying%20Market%20Trends%20and%20Customer%20Needs.jpg</image:loc><image:caption>[FI] The Power of Business Metrics in Identifying Market Trends and Customer Needs</image:caption><image:title>[FI] The Power of Business Metrics in Identifying Market Trends and Customer Needs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20From%20Planning%20to%20Execution-%20Translating%20Business%20Goals%20into%20Performance%20Targets.jpg</image:loc><image:caption>[FI] From Planning to Execution- Translating Business Goals into Performance Targets</image:caption><image:title>[FI] From Planning to Execution- Translating Business Goals into Performance Targets</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Real%20Talk%20from%20a%20Real%20CEO-%20Using%20SMART%20Goals%20in%20Your%20MSP%20Business%20Plan.jpg</image:loc><image:caption>[FI] Real Talk from a Real CEO- Using SMART Goals in Your MSP Business Plan</image:caption><image:title>[FI] Real Talk from a Real CEO- Using SMART Goals in Your MSP Business Plan</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20The%20Power%20of%20Business%20Metrics%20in%20Identifying%20Market%20Trends%20and%20Customer%20Needs.jpg</image:loc><image:caption>[CTA] The Power of Business Metrics in Identifying Market Trends and Customer Needs</image:caption><image:title>[CTA] The Power of Business Metrics in Identifying Market Trends and Customer Needs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20When%20MSPs%20Strive%20For%20Innovation%2c%20We%20All%20Win.png</image:loc><image:caption>[FI] When MSPs Strive For Innovation, We All Win</image:caption><image:title>[FI] When MSPs Strive For Innovation, We All Win</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2025-05-28</lastmod></url><url><loc>https://beringmckinley.com/finance-consulting</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Finance%20cover%20image.png</image:loc><image:caption>Financecoverimage</image:caption><image:title>Financecoverimage</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Management%20image.png</image:loc><image:caption>Managementimage</image:caption><image:title>Managementimage</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMKjusttextlogo</image:caption><image:title>BMKjusttextlogo</image:title></image:image><lastmod>2025-06-04</lastmod></url><url><loc>https://beringmckinley.com/policy</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMKjusttextlogo</image:caption><image:title>BMKjusttextlogo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/About%20Us%20image.jpg</image:loc><image:caption>AboutUsimage</image:caption><image:title>AboutUsimage</image:title></image:image><lastmod>2024-06-21</lastmod></url><url><loc>https://beringmckinley.com/blog/your-ideal-client-profile-is-a-revenue-strategy-not-a-description</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23106%20-%20Why%20Would%20I%20Fix%20Something%20That%20Isnt%20Broken%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#106 - Why Would I Fix Something That Isnt Broken  BMK Vision Roundtable</image:caption><image:title>#106 - Why Would I Fix Something That Isnt Broken  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2399%20-%20Stop%20Hoping%20They%20Become%20You%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#99 - Stop Hoping They Become You  BMK Vision Roundtable</image:caption><image:title>#99 - Stop Hoping They Become You  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2393%20-%20Your%20Ideal%20Client%20Profile%20Is%20a%20Revenue%20Strategy%20-%20Not%20a%20Description%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#93 - Your Ideal Client Profile Is a Revenue Strategy - Not a Description  BMK Vision Roundtable</image:caption><image:title>#93 - Your Ideal Client Profile Is a Revenue Strategy - Not a Description  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23103%20-%20I%20Fired%20a%20$15K%20Client%20and%20Im%20Pissed%20I%20Did%20It.%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#103 - I Fired a $15K Client and Im Pissed I Did It.  BMK Vision Roundtable</image:caption><image:title>#103 - I Fired a $15K Client and Im Pissed I Did It.  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><lastmod>2026-03-30</lastmod></url><url><loc>https://beringmckinley.com/blog/83-getting-lost-on-the-way-to-relevance-from-the-trenches-ray-stasieczko</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2332%20-%20From%20The%20Trenches%20-%20Backups%2c%20Ransomware%20&amp;%20Service%20that%20Answer%20(William%20Oppenheimer)%20(1).png</image:loc><image:caption>#32 - From The Trenches - Backups, Ransomware &amp; Service that Answer (William Oppenheimer) (1)</image:caption><image:title>#32 - From The Trenches - Backups, Ransomware &amp; Service that Answer (William Oppenheimer) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2354%20%E2%80%93%20From%20the%20Trenches%20Faith%2c%20Stewardship%20&amp;%20Blue%20Ocean%20Vision%20(Jason%20Robinson%20%E2%80%93%20IntegriTech)-1.png</image:loc><image:caption>#54 – From the Trenches Faith, Stewardship &amp; Blue Ocean Vision (Jason Robinson – IntegriTech)-1</image:caption><image:title>#54 – From the Trenches Faith, Stewardship &amp; Blue Ocean Vision (Jason Robinson – IntegriTech)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2378%20%E2%80%93%20From%20the%20Trenches%20The%20R&amp;D%20Tax%20Credit%20Most%20Business%20Owners%20Miss%20(Val%20Majewski%20%E2%80%93%20American%20Incentive%20Advisors).png</image:loc><image:caption>#78 – From the Trenches The R&amp;D Tax Credit Most Business Owners Miss (Val Majewski – American Incentive Advisors)</image:caption><image:title>#78 – From the Trenches The R&amp;D Tax Credit Most Business Owners Miss (Val Majewski – American Incentive Advisors)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2383%20%E2%80%93%20Getting%20Lost%20on%20the%20Way%20to%20Relevance%20%20From%20the%20Trenches%20(Ray)%20(2).png</image:loc><image:caption>#83 – Getting Lost on the Way to Relevance  From the Trenches (Ray) (2)</image:caption><image:title>#83 – Getting Lost on the Way to Relevance  From the Trenches (Ray) (2)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><lastmod>2026-02-11</lastmod></url><url><loc>https://beringmckinley.com/blog/81-when-everything-depends-on-the-owner-bmk-roundtable</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2384%20%E2%80%93%20%E2%80%9CWe%20Don%E2%80%99t%20Track%20Time%E2%80%9D%20%E2%80%93%20Why%20MSPs%20Stall%20at%20$2M%20%20BMK%20Roundtable%20(1).png</image:loc><image:caption>#84 – “We Don’t Track Time” – Why MSPs Stall at $2M  BMK Roundtable (1)</image:caption><image:title>#84 – “We Don’t Track Time” – Why MSPs Stall at $2M  BMK Roundtable (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23100%20-%20Im%20Comfortable.%20Why%20Would%20I%20Blow%20That%20Up%20BMK%20Vision%20Roundtable%20%20Thinking....png</image:loc><image:caption>BMK Vision Roundtable Episode 100 cover — Josh Peterson and Gary Boyle on the $2M MSP comfort trap</image:caption><image:title>#100 - Im Comfortable. Why Would I Blow That Up BMK Vision Roundtable  Thinking...</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2361%20%E2%80%93%20From%20the%20Trenches%20Transformation%2c%20Strategy%20&amp;%20the%20Blue%20Ocean%20Ahead%20(James%20Davis)-1.png</image:loc><image:caption>#61 – From the Trenches Transformation, Strategy &amp; the Blue Ocean Ahead (James Davis)-1</image:caption><image:title>#61 – From the Trenches Transformation, Strategy &amp; the Blue Ocean Ahead (James Davis)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2381%20%E2%80%93%20When%20Everything%20Depends%20on%20the%20Owner%20%20BMK%20Roundtable.png</image:loc><image:caption>#81 – When Everything Depends on the Owner  BMK Roundtable</image:caption><image:title>#81 – When Everything Depends on the Owner  BMK Roundtable</image:title></image:image><lastmod>2026-02-02</lastmod></url><url><loc>https://beringmckinley.com/blog/learned-18-life-business</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Family.svg</image:loc><image:caption>Josh Family</image:caption><image:title>Josh Family</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BMK_-Josh-Mug-1-150x150.jpg</image:loc><image:caption>BMK_-Josh-Mug-1-150x150</image:caption><image:title>BMK_-Josh-Mug-1-150x150</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Business%20Improvement.svg</image:loc><image:caption>Business Improvement</image:caption><image:title>Business Improvement</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Peer-Team-Banner_Why-bother_.png</image:loc><image:caption>Peer-Team-Banner_Why-bother_</image:caption><image:title>Peer-Team-Banner_Why-bother_</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/rose-avila.jpeg</image:loc><image:caption>rose-avila</image:caption><image:title>rose-avila</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/18%20Lessons%20Life%20Business.svg</image:loc><image:caption>18 Lessons Life Business</image:caption><image:title>18 Lessons Life Business</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/thisIKnow-Cover.png</image:loc><image:caption>thisIKnow-Cover</image:caption><image:title>thisIKnow-Cover</image:title></image:image><lastmod>2025-06-10</lastmod></url><url><loc>https://beringmckinley.com/blog/the-future-of-it-infrastructure-management-cloud-vs.-on-premises-solutions</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Benefits%20of%20Using%20BPAs%20as%20a%20Predictive%20Tool.jpg</image:loc><image:caption>[FI] The Benefits of Using BPAs as a Predictive Tool</image:caption><image:title>[FI] The Benefits of Using BPAs as a Predictive Tool</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Why%20Every%20MSP%20Should%20Regularly%20Perform%20Business%20Performance%20Assessments.jpg</image:loc><image:caption>[FI] Why Every MSP Should Regularly Perform Business Performance Assessments</image:caption><image:title>[FI] Why Every MSP Should Regularly Perform Business Performance Assessments</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20The%20Future%20of%20IT%20Infrastructure%20Management-%20Cloud%20vs.%20On-Premises%20Solutions.jpg</image:loc><image:caption>[CTA] The Future of IT Infrastructure Management- Cloud vs. On-Premises Solutions</image:caption><image:title>[CTA] The Future of IT Infrastructure Management- Cloud vs. On-Premises Solutions</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20MSPs%20Ensure%2099.9%25%20Uptime%20Through%20Intelligent%20IT%20Infrastructure%20Management.jpg</image:loc><image:caption>[FI] How MSPs Ensure 99.9% Uptime Through Intelligent IT Infrastructure Management</image:caption><image:title>[FI] How MSPs Ensure 99.9% Uptime Through Intelligent IT Infrastructure Management</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Future%20of%20IT%20Infrastructure%20Management-%20Cloud%20vs.%20On-Premises%20Solutions.jpg</image:loc><image:caption>[FI] The Future of IT Infrastructure Management- Cloud vs. On-Premises Solutions</image:caption><image:title>[FI] The Future of IT Infrastructure Management- Cloud vs. On-Premises Solutions</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2025-06-03</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/5-dont-be-that-guy-connectwise-setup-mistakes-fixes</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%235%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20-%20ConnectWise%20Setup%20Mistakes%20&amp;%20Fixes%20(Ryan%20Alter).png</image:loc><image:caption>#5 – Don’t Be That Guy - ConnectWise Setup Mistakes &amp; Fixes (Ryan Alter)</image:caption><image:title>#5 – Don’t Be That Guy - ConnectWise Setup Mistakes &amp; Fixes (Ryan Alter)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%232%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20-%20You%20Suck%20at%20Managed%20Services%20-%20Fix%20It!%20(Ryan%20Alter)-1.png</image:loc><image:caption>#2 – Don’t Be That Guy - You Suck at Managed Services - Fix It! (Ryan Alter)-1</image:caption><image:title>#2 – Don’t Be That Guy - You Suck at Managed Services - Fix It! (Ryan Alter)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) 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picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/rose-avila.jpeg</image:loc><image:caption>rose-avila</image:caption><image:title>rose-avila</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/thisIKnow-Cover.png</image:loc><image:caption>thisIKnow-Cover</image:caption><image:title>thisIKnow-Cover</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/P1160836-scaled.jpg</image:loc><image:caption>P1160836-scaled</image:caption><image:title>P1160836-scaled</image:title></image:image><lastmod>2024-04-19</lastmod></url><url><loc>https://beringmckinley.com/blog/the-2025-playbook-key-tools-and-platforms</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Essential%20Plugins%20and%20Integrations%20for%20ConnectWise%20Manage%20to%20Supercharge%20Your%20IT%20Services.jpg</image:loc><image:caption>[FI] Essential Plugins and Integrations for ConnectWise 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for Your MSP</image:caption><image:title>[FI] ConnectWise Manage vs. ConnectWise Control- Choosing the Right Tool for Your MSP</image:title></image:image><lastmod>2025-05-19</lastmod></url><url><loc>https://beringmckinley.com/blog/55-from-the-trenches-accounting-ma-msp-financial-maturitydoug-johnston-stonewall-finance</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(12).png</image:loc><image:caption>BMK (1200 x 628 px) (12)</image:caption><image:title>BMK (1200 x 628 px) (12)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/MSP%20Finance%20Checklist-1.svg</image:loc><image:caption>MSP Finance Checklist-1</image:caption><image:title>MSP Finance Checklist-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 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Finance)-1</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/connectwise-sidekick-provides-superior-support-to-your-customer-service</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(8)-1.png</image:loc><image:caption>BMK (1200 x 628 px) (8)-1</image:caption><image:title>BMK (1200 x 628 px) (8)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Why%20Hire%20a%20Connectwise%20Consultant.svg</image:loc><image:caption>Why Hire a Connectwise Consultant</image:caption><image:title>Why Hire a Connectwise Consultant</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20ConnectWise%20Sidekick%20Provides%20Superior%20Support%20to%20Your%20Customer%20Service.jpg</image:loc><image:caption>[FI] ConnectWise Sidekick Provides Superior Support to Your Customer Service</image:caption><image:title>[FI] ConnectWise Sidekick Provides 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IT</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Proactive%2c%20Not%20Paranoid-%20Tracking%20Login%20Attempts%20the%20Smart%20Way%20in%20ConnectWise.jpg</image:loc><image:caption>[FI] Proactive, Not Paranoid- Tracking Login Attempts the Smart Way in ConnectWise</image:caption><image:title>[FI] Proactive, Not Paranoid- Tracking Login Attempts the Smart Way in ConnectWise</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20to%20Make%20the%20Most%20of%20ConnectWise%20IT%20Nation%20Events-%20Networking%2c%20Learning%2c%20and%20Growing%20Your%20MSP.jpg</image:loc><image:caption>[FI] How to Make the Most of ConnectWise IT Nation Events- Networking, Learning, and Growing Your MSP</image:caption><image:title>[FI] How to Make the Most of ConnectWise IT Nation Events- Networking, Learning, and Growing Your MSP</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20When%20to%20Switch%20from%20ConnectWise-%20Exploring%20the%20Competitive%20Landscape%20for%20MSP%20Professional%20Service%20Automation%20Tools%20in%202025.jpg</image:loc><image:caption>[FI] When to Switch from ConnectWise- Exploring the Competitive Landscape for MSP Professional Service Automation Tools in 2025</image:caption><image:title>[FI] When to Switch from ConnectWise- Exploring the Competitive Landscape for MSP Professional Service Automation Tools in 2025</image:title></image:image><lastmod>2025-06-04</lastmod></url><url><loc>https://beringmckinley.com/blog/pairing-your-sales-service-team-together-is-the-best-of-both-worlds</loc><image:image><image:loc>https://beringmckinley.com/hubfs/MSP%20Sales%20Checklist.svg</image:loc><image:caption>MSP Sales Checklist</image:caption><image:title>MSP Sales Checklist</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Pairing%20Your%20Sales%20&amp;%20Service%20Team%20Together%20is%20the%20Best%20of%20Both%20Worlds.jpg</image:loc><image:caption>[CTA] Pairing Your Sales &amp; Service Team Together is the Best of Both Worlds</image:caption><image:title>[CTA] Pairing Your Sales &amp; Service Team Together is the Best of Both Worlds</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Pairing%20Your%20Sales%20&amp;%20Service%20Team%20Together%20is%20the%20Best%20of%20Both%20Worlds.jpg</image:loc><image:caption>[FI] Pairing Your Sales &amp; Service Team Together is the Best of Both Worlds</image:caption><image:title>[FI] Pairing Your Sales &amp; Service Team Together is the Best of Both Worlds</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20You%E2%80%99re%20Forgetting%20To%20Account%20For%20All%20Your%20Costs%20Before%20You%20Declare%20a%20Profit.jpg</image:loc><image:caption>[FI] You’re Forgetting To Account For All Your Costs Before You Declare a Profit</image:caption><image:title>[FI] You’re Forgetting To Account For All Your Costs Before You Declare a Profit</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Taking%20Shortcuts%20in%20Marketing%20Will%20Leave%20Your%20Business%20Coming%20Up%20Short.jpg</image:loc><image:caption>[FI] Taking Shortcuts in Marketing Will Leave Your Business Coming Up Short</image:caption><image:title>[FI] Taking Shortcuts in Marketing Will Leave Your Business Coming Up Short</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><lastmod>2025-05-20</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/3-dont-be-that-guy-msp-dispatch-that-actually-works</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%233%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20-%20MSP%20Dispatch%20That%20Actually%20Works%20(Ryan%20Alter).png</image:loc><image:caption>#3 – Don’t Be That Guy - MSP Dispatch That Actually Works (Ryan Alter)</image:caption><image:title>#3 – Don’t Be That Guy - MSP Dispatch That Actually Works (Ryan Alter)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK 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Alter)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Constantly%20Recording%20Your%20IT%20Support%20Timecard%20Is%20About%20More%20Than%20Just%20Your%20Work-1.png</image:loc><image:caption>[FI] 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Story</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/CW-CTA_BMK-1.png</image:loc><image:caption>CW-CTA_BMK-1</image:caption><image:title>CW-CTA_BMK-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BMK_JPG-1.jpg</image:loc><image:caption>BMK_JPG-1</image:caption><image:title>BMK_JPG-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Connectwise%20Focus%20Areas.svg</image:loc><image:caption>Connectwise Focus Areas</image:caption><image:title>Connectwise Focus Areas</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2025-07-21</lastmod></url><url><loc>https://beringmckinley.com/blog/it-provider-sales-consulting-proven-techniques-for-growing-monthly-recurring-revenue</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(16).png</image:loc><image:caption>BMK (1200 x 628 px) (16)</image:caption><image:title>BMK (1200 x 628 px) (16)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)-3.png</image:loc><image:caption>BMK (1200 x 628 px)-3</image:caption><image:title>BMK (1200 x 628 px)-3</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Expert%20QA%20Peer%20Teams.svg</image:loc><image:caption>Expert QA Peer Teams</image:caption><image:title>Expert QA Peer Teams</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/QA%20Sales%20with%20Ben%20Altman.svg</image:loc><image:caption>QA Sales with Ben Altman</image:caption><image:title>QA Sales with Ben Altman</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://beringmckinley.com/blog/essential-plugins-and-integrations-for-connectwise-manage-to-supercharge-your-it-services</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20to%20Optimize%20Your%20ConnectWise%20Installation%20for%20Maximum%20Efficiency%20for%20MSPs%20(1).jpg</image:loc><image:caption>[FI] How to Optimize Your ConnectWise Installation for Maximum Efficiency for MSPs (1)</image:caption><image:title>[FI] How to Optimize Your ConnectWise Installation for Maximum Efficiency for MSPs (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20ConnectWise%20Integration%20Ecosystem-%20Unleashing%20the%20Full%20Potential%20of%20Your%20IT%20Management%20Tools.jpg</image:loc><image:caption>[FI] The ConnectWise Integration Ecosystem- Unleashing the Full Potential of Your IT Management Tools</image:caption><image:title>[FI] The ConnectWise Integration Ecosystem- Unleashing the Full Potential of Your IT Management Tools</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Essential%20Plugins%20and%20Integrations%20for%20ConnectWise%20Manage%20to%20Supercharge%20Your%20IT%20Services.jpg</image:loc><image:caption>[CTA] Essential Plugins and Integrations for ConnectWise Manage to Supercharge Your IT Services</image:caption><image:title>[CTA] Essential Plugins and Integrations for ConnectWise Manage to Supercharge Your IT Services</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20RMM%20Tools-%20How%20ConnectWise%20Remote%20Monitoring%20and%20Management%20(RMM)%20Enhances%20IT%20Services%20for%20MSPs.jpg</image:loc><image:caption>[FI] RMM Tools- How ConnectWise Remote Monitoring and Management (RMM) 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Services</image:title></image:image><lastmod>2025-05-30</lastmod></url><url><loc>https://beringmckinley.com/blog/39-from-the-trenches-policy-people-care-erica-shoemate</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2375%20%E2%80%93%20From%20the%20Trenches%20Copier-to-MSP%20Growth%2c%20AI%20Discipline%20&amp;%20Process%20Reality%20(Jocelyn%20Gorman%20%E2%80%93%20DSI)-2.png</image:loc><image:caption>#75 – From the Trenches Copier-to-MSP Growth, AI Discipline &amp; Process Reality (Jocelyn Gorman – DSI)-2</image:caption><image:title>#75 – From the Trenches Copier-to-MSP Growth, AI Discipline &amp; Process Reality (Jocelyn Gorman – DSI)-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2361%20%E2%80%93%20From%20the%20Trenches%20Transformation%2c%20Strategy%20&amp;%20the%20Blue%20Ocean%20Ahead%20(James%20Davis)-1.png</image:loc><image:caption>#61 – From the Trenches Transformation, Strategy &amp; the Blue Ocean Ahead (James Davis)-1</image:caption><image:title>#61 – From the Trenches Transformation, Strategy &amp; the Blue Ocean Ahead (James Davis)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2339%20%E2%80%93%20From%20the%20Trenches%20Policy%2c%20People%20&amp;%20Care%20(Erica%20Shoemate)%20(1).png</image:loc><image:caption>#39 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(1)-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2336%20-%20From%20The%20Trenches%20-%20Cyber%20Compliance%20&amp;%20vCISO%20Opportunity%20(Dan%20Collins)-1.png</image:loc><image:caption>#36 - From The Trenches - Cyber Compliance &amp; vCISO Opportunity (Dan Collins)-1</image:caption><image:title>#36 - From The Trenches - Cyber Compliance &amp; vCISO Opportunity (Dan Collins)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2348%20%E2%80%93%20From%20the%20Trenches%20Letting%20Go%2c%20Letting%20Your%20Son%20Lead%20(Manny%20Anguiano%20%E2%80%93%20Convergent%20Networks)%20(1).png</image:loc><image:caption>#48 – From the Trenches Letting Go, Letting Your Son Lead (Manny Anguiano – Convergent Networks) 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– From the Trenches - MSP Sales Leadership (Rafi Cohn) (1)</image:caption><image:title>#23 – From the Trenches - MSP Sales Leadership (Rafi Cohn) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2319%20%E2%80%93%20From%20the%20Trenches%20-%20MSP%20Growth%20-%20Sales%2c%20Structure%20&amp;%20%E2%80%98Who%20Not%20What%E2%80%99%20(Jim%20Smith).png</image:loc><image:caption>#19 – From the Trenches - MSP Growth - Sales, Structure &amp; ‘Who Not What’ (Jim Smith)</image:caption><image:title>#19 – From the Trenches - MSP Growth - Sales, Structure &amp; ‘Who Not What’ (Jim Smith)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2352%20%E2%80%93%20From%20the%20Trenches%20Firefighting%2c%20MSP%20Longevity%20&amp;%20the%20Changing%20Client%20Mindset%20(Todd%20Holloway)-1.png</image:loc><image:caption>#52 – From the Trenches Firefighting, MSP Longevity &amp; the Changing Client Mindset (Todd Holloway)-1</image:caption><image:title>#52 – From the Trenches Firefighting, MSP Longevity &amp; the Changing Client Mindset (Todd Holloway)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2332%20-%20From%20The%20Trenches%20-%20Backups%2c%20Ransomware%20&amp;%20Service%20that%20Answer%20(William%20Oppenheimer)%20(1).png</image:loc><image:caption>#32 - From The Trenches - Backups, Ransomware &amp; Service that Answer (William Oppenheimer) (1)</image:caption><image:title>#32 - From The Trenches - Backups, Ransomware &amp; Service that Answer (William Oppenheimer) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/46-from-the-trenches-from-venezuela-to-a-profitable-msp-alexis-mariana-my-pc-friends</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2347%20%E2%80%93%20From%20the%20Trenches%20From%20Navy%20Mustang%20to%20GovCon%20Cyber%20CEO%20(Erica%20Dobbs%20%E2%80%93%20Dobbs%20Defense%20Solutions)%20(1).png</image:loc><image:caption>#47 – From the Trenches From Navy Mustang to GovCon Cyber CEO (Erica Dobbs – Dobbs Defense Solutions) (1)</image:caption><image:title>#47 – From the Trenches From Navy Mustang to GovCon Cyber CEO (Erica Dobbs – Dobbs Defense Solutions) 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MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><lastmod>2025-06-04</lastmod></url><url><loc>https://beringmckinley.com/blog/business-destination-planning-for-your-desired-retirement-options</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/ButtonD-e1499285052457.png</image:loc><image:caption>ButtonD-e1499285052457</image:caption><image:title>ButtonD-e1499285052457</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/ButtonB-e1499286037944.png</image:loc><image:caption>ButtonB-e1499286037944</image:caption><image:title>ButtonB-e1499286037944</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Business-Destination-Planning-Invite-Banner.png</image:loc><image:caption>Business-Destination-Planning-Invite-Banner</image:caption><image:title>Business-Destination-Planning-Invite-Banner</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/ButtonA-e1499286020158.png</image:loc><image:caption>ButtonA-e1499286020158</image:caption><image:title>ButtonA-e1499286020158</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/business-owner-types-1024x683.jpg</image:loc><image:caption>business-owner-types-1024x683</image:caption><image:title>business-owner-types-1024x683</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Business%20Valuation-1.svg</image:loc><image:caption>Business 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Strategic Planning for Business Performance</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Worth.png</image:loc><image:caption>Worth</image:caption><image:title>Worth</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2024-04-22</lastmod></url><url><loc>https://beringmckinley.com/blog/54-from-the-trenches-faith-stewardship-blue-ocean-vision-jason-robinson-integritech</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2354%20%E2%80%93%20From%20the%20Trenches%20Faith%2c%20Stewardship%20&amp;%20Blue%20Ocean%20Vision%20(Jason%20Robinson%20%E2%80%93%20IntegriTech)-1.png</image:loc><image:caption>#54 – From the Trenches Faith, Stewardship &amp; Blue Ocean Vision (Jason Robinson – IntegriTech)-1</image:caption><image:title>#54 – From the Trenches Faith, Stewardship &amp; Blue Ocean Vision (Jason Robinson – IntegriTech)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2356%20%E2%80%93%20From%20the%20Trenches%20Copier%20Roots%2c%2010X%20Growth%20&amp;%20MSP%20Ambition%20(Dan%20Strull%20%E2%80%93%20GoodSuite).png</image:loc><image:caption>#56 – From the Trenches Copier Roots, 10X Growth &amp; MSP Ambition (Dan Strull – GoodSuite)</image:caption><image:title>#56 – From the Trenches Copier Roots, 10X Growth &amp; MSP Ambition (Dan Strull – GoodSuite)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2377%20%E2%80%93%20From%20the%20Trenches%20Fractional%20Tech%20Leadership%20and%20the%20Consultative%20MSP%20Shift%20(Steve%20Brickner%20%E2%80%93%20Kraken%20Technology%20Solutions).png</image:loc><image:caption>#77 – From the Trenches Fractional Tech Leadership and the Consultative MSP Shift (Steve Brickner – Kraken Technology Solutions)</image:caption><image:title>#77 – From the Trenches Fractional Tech Leadership and the Consultative MSP Shift (Steve Brickner – Kraken Technology Solutions)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2327%20-%20From%20The%20Trenches%20-%20Pick%20a%20Lane%20-%20Account%20Management%20&amp;%20MSP%20Focus%20(John%20Snyder)%20(1).png</image:loc><image:caption>#27 - From The Trenches - Pick a Lane - Account Management &amp; MSP Focus (John Snyder) (1)</image:caption><image:title>#27 - From The Trenches - Pick a Lane - Account Management &amp; MSP Focus (John Snyder) (1)</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/53-from-the-trenches-copiers-community-banks-a-19m-msp-exit-milton-bartley-imagequest</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2353%20%E2%80%93%20From%20the%20Trenches%20Copiers%2c%20Community%20Banks%20&amp;%20a%20$19M%20MSP%20Exit%20(Milton%20Bartley%20%E2%80%93%20ImageQuest)%20(1).png</image:loc><image:caption>#53 – From the Trenches Copiers, Community Banks &amp; a $19M MSP Exit (Milton Bartley – ImageQuest) (1)</image:caption><image:title>#53 – From the Trenches Copiers, Community Banks &amp; a $19M MSP Exit (Milton Bartley – ImageQuest) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%238%20%E2%80%93%20From%20the%20Trenches%20-%20From%20Dentists%20to%20CPAs%20-%20Jordan%E2%80%99s%20MSP%20Playbook%20(Jordan%20Hetrick).png</image:loc><image:caption>#8 – From the Trenches - From Dentists to CPAs - Jordan’s MSP Playbook (Jordan Hetrick)</image:caption><image:title>#8 – From the Trenches - From Dentists to CPAs - Jordan’s MSP Playbook (Jordan Hetrick)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2315%20%E2%80%93%20From%20the%20Trenches%20-%20MSP%20AR%20Automation%20&amp;%20Cash%20Flow%20(Nicholas%20Reimer).png</image:loc><image:caption>#15 – From the Trenches - MSP AR Automation &amp; Cash Flow (Nicholas Reimer)</image:caption><image:title>#15 – From the Trenches - MSP AR Automation &amp; Cash Flow (Nicholas Reimer)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2369%20%E2%80%93%20From%20the%20Trenches%20Owner-Led%20Sales%2c%20Dispatch%20Discipline%20&amp;%20Sustainable%20MSP%20Growth%20(Chad%20Kempt%20%E2%80%93%20Fast%20Computers)-1.png</image:loc><image:caption>#69 – From the Trenches Owner-Led Sales, Dispatch Discipline &amp; Sustainable MSP Growth (Chad Kempt – Fast Computers)-1</image:caption><image:title>#69 – From the Trenches Owner-Led Sales, Dispatch Discipline &amp; Sustainable MSP Growth (Chad Kempt – Fast Computers)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/bmk-new-cto</loc><image:image><image:loc>https://beringmckinley.com/hubfs/CTO%20Announcement.svg</image:loc><image:caption>CTO Announcement</image:caption><image:title>CTO Announcement</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/TPP-Blog-Banner-2.png</image:loc><image:caption>TPP-Blog-Banner-2</image:caption><image:title>TPP-Blog-Banner-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Steps%20Outside%20Industry%20Norms.svg</image:loc><image:caption>Steps Outside Industry Norms</image:caption><image:title>Steps Outside Industry Norms</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BMK_JPG-1.jpg</image:loc><image:caption>BMK_JPG-1</image:caption><image:title>BMK_JPG-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2024-04-22</lastmod></url><url><loc>https://beringmckinley.com/blog/constantly-recording-your-it-support-timecard-is-about-more-than-just-your-work</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Watch%20out%2c%20MSPs%2c%20Copier%20Dealers%20Are%20Better%20Than%20You%20Think.png</image:loc><image:caption>[FI] Watch out, MSPs, Copier Dealers Are Better Than You Think</image:caption><image:title>[FI] Watch out, MSPs, Copier Dealers Are Better Than You Think</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Support%20Your%20Support%20Team%20By%20Hiring%20a%20Dispatcher.png</image:loc><image:caption>[FI] Support Your Support Team By Hiring a Dispatcher</image:caption><image:title>[FI] Support Your Support Team By Hiring a Dispatcher</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Dispatchers%20Keep%20Your%20Support%20Team%20Accountable.png</image:loc><image:caption>[FI] Dispatchers Keep Your Support Team Accountable</image:caption><image:title>[FI] Dispatchers Keep Your Support Team Accountable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Constantly%20Recording%20Your%20IT%20Support%20Timecard%20Is%20About%20More%20Than%20Just%20Your%20Work.png</image:loc><image:caption>[CTA] Constantly Recording Your IT Support Timecard Is About More Than Just Your Work</image:caption><image:title>[CTA] Constantly Recording Your IT Support Timecard Is About More Than Just Your Work</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Constantly%20Recording%20Your%20IT%20Support%20Timecard%20Is%20About%20More%20Than%20Just%20Your%20Work-1.png</image:loc><image:caption>[FI] Constantly Recording Your IT Support Timecard Is About More Than Just Your Work-1</image:caption><image:title>[FI] Constantly Recording Your IT Support Timecard Is About More Than Just Your Work-1</image:title></image:image><lastmod>2025-06-05</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/24-from-the-trenches-starting-an-msp-sales-tools-automation-chris-hart</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2348%20%E2%80%93%20From%20the%20Trenches%20Letting%20Go%2c%20Letting%20Your%20Son%20Lead%20(Manny%20Anguiano%20%E2%80%93%20Convergent%20Networks)%20(1).png</image:loc><image:caption>#48 – From the Trenches Letting Go, Letting Your Son Lead (Manny Anguiano – Convergent Networks) (1)</image:caption><image:title>#48 – From the Trenches Letting Go, Letting Your Son Lead (Manny Anguiano – Convergent Networks) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2364%20%E2%80%93%20From%20the%20Trenches%20Grassroots%20Smarketing%2c%20Human-First%20AI%20&amp;%20Social%20Selling%20(Stephanie%20Peace%20%E2%80%93%20Goldroot%20Strategies)-1.png</image:loc><image:caption>#64 – From the Trenches Grassroots Smarketing, Human-First AI &amp; Social Selling (Stephanie Peace – Goldroot Strategies)-1</image:caption><image:title>#64 – From the Trenches Grassroots Smarketing, Human-First AI &amp; Social Selling (Stephanie Peace – Goldroot Strategies)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2329%20-%20From%20The%20Trenches%20-%20Mastering%20MSP%20Sales%20Systems%20-%20(Mitz%20Giannakos)%20(2).png</image:loc><image:caption>#29 - From The Trenches - Mastering MSP Sales Systems - (Mitz Giannakos) (2)</image:caption><image:title>#29 - From The Trenches - Mastering MSP Sales Systems - (Mitz Giannakos) (2)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2324%20%E2%80%93%20From%20the%20Trenches%20Risking%20It%20All%20to%20Build%20Again%20(Chris%20Hart)%20(1).png</image:loc><image:caption>#24 – From the Trenches Risking It All to Build Again (Chris Hart) (1)</image:caption><image:title>#24 – From the Trenches Risking It All to Build Again (Chris Hart) (1)</image:title></image:image><lastmod>2025-12-29</lastmod></url><url><loc>https://beringmckinley.com/blog/the-magic-number-when-calculating-your-gpm</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Craft%20a%20Comprehensive%20Plan.svg</image:loc><image:caption>Craft a Comprehensive Plan</image:caption><image:title>Craft a Comprehensive Plan</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Watch%20out%2c%20MSPs%2c%20Copier%20Dealers%20Are%20Better%20Than%20You%20Think.png</image:loc><image:caption>[FI] Watch out, MSPs, Copier Dealers Are Better Than You Think</image:caption><image:title>[FI] Watch out, MSPs, Copier Dealers Are Better Than You Think</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Magic%20Number%20When%20Calculating%20Your%20GPM.jpg</image:loc><image:caption>[FI] The Magic Number When Calculating Your GPM</image:caption><image:title>[FI] The Magic Number When Calculating Your GPM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/If%20youre%20nailing%20every%20sales%20call%20you%20suck%20at%20sales.svg</image:loc><image:caption>If youre nailing every sales call you suck at sales</image:caption><image:title>If youre nailing every sales call you suck at sales</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20The%20Magic%20Number%20When%20Calculating%20Your%20GPM.jpg</image:loc><image:caption>[CTA] The Magic Number When Calculating Your GPM</image:caption><image:title>[CTA] The Magic Number When Calculating Your GPM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><lastmod>2025-06-05</lastmod></url><url><loc>https://beringmckinley.com/blog/25-from-the-trenches-women-led-msp-clients-ai-community-growth-sparkle-tufano</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2369%20%E2%80%93%20From%20the%20Trenches%20Owner-Led%20Sales%2c%20Dispatch%20Discipline%20&amp;%20Sustainable%20MSP%20Growth%20(Chad%20Kempt%20%E2%80%93%20Fast%20Computers)-1.png</image:loc><image:caption>#69 – From the Trenches Owner-Led Sales, Dispatch Discipline &amp; Sustainable MSP Growth (Chad Kempt – Fast Computers)-1</image:caption><image:title>#69 – From the Trenches Owner-Led Sales, Dispatch Discipline &amp; Sustainable MSP Growth (Chad Kempt – Fast Computers)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2323%20%E2%80%93%20From%20the%20Trenches%20-%20MSP%20Sales%20Leadership%20(Rafi%20Cohn)%20(1).png</image:loc><image:caption>#23 – From the Trenches - MSP Sales Leadership (Rafi Cohn) (1)</image:caption><image:title>#23 – From the Trenches - MSP Sales Leadership (Rafi Cohn) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2325%20-%20From%20the%20Trenches%20-%20Women-Led%20MSP%20Clients%2c%20AI%20&amp;%20Community%20Growth%20(Sparkle%20Tufano)%20(1).png</image:loc><image:caption>#25 - From the Trenches - Women-Led MSP Clients, AI &amp; Community Growth (Sparkle Tufano) (1)</image:caption><image:title>#25 - From the Trenches - Women-Led MSP Clients, AI &amp; Community Growth (Sparkle Tufano) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2336%20-%20From%20The%20Trenches%20-%20Cyber%20Compliance%20&amp;%20vCISO%20Opportunity%20(Dan%20Collins)-1.png</image:loc><image:caption>#36 - From The Trenches - Cyber Compliance &amp; vCISO Opportunity (Dan Collins)-1</image:caption><image:title>#36 - From The Trenches - Cyber Compliance &amp; vCISO Opportunity (Dan 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MSPs</image:caption><image:title>[CTA] Tech Support Trends- Why ConnectWise is a Game Changer for the MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20to%20Optimize%20Your%20ConnectWise%20Installation%20for%20Maximum%20Efficiency%20for%20MSPs%20(1).jpg</image:loc><image:caption>[FI] How to Optimize Your ConnectWise Installation for Maximum Efficiency for MSPs (1)</image:caption><image:title>[FI] How to Optimize Your ConnectWise Installation for Maximum Efficiency for MSPs (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%202025%20Playbook-%20Key%20Tools%20and%20Platforms%20.jpg</image:loc><image:caption>[FI] The 2025 Playbook- Key Tools and Platforms 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Series Sarah Greller</image:caption><image:title>Expert Q&amp;A Series Sarah Greller</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) 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Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23109%20-%20Owner-Led%20Sales%20Why%20MSP%20Owners%20Cant%20Let%20Go%20%20FROM%20THE%20TRENCHES%20(1).png</image:loc><image:caption>#109 - Owner-Led Sales Why MSP Owners Cant Let Go  FROM THE TRENCHES (1)</image:caption><image:title>#109 - Owner-Led Sales Why MSP Owners Cant Let Go  FROM THE TRENCHES (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><lastmod>2026-07-23</lastmod></url><url><loc>https://beringmckinley.com/blog/68-from-the-trenches-eos-sales-pods-automation-ready-msps-charles-swihart</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2370%20%E2%80%93%20From%20the%20Trenches%20Surviving%20Your%20First%2090%20Days%20as%20an%20MSP%20Owner%20(Chris%20Hart%20%E2%80%93%20Hart%20CTO%20Inc)-2.png</image:loc><image:caption>#70 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picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2368%20%E2%80%93%20From%20the%20Trenches%20EOS%2c%20Sales%20Pods%20&amp;%20Automation-Ready%20MSPs%20(Charles%20Swihart%20%E2%80%93%20Preactive%20IT%20Solutions)-1.png</image:loc><image:caption>#68 – From the Trenches EOS, Sales Pods &amp; Automation-Ready MSPs (Charles Swihart – Preactive IT Solutions)-1</image:caption><image:title>#68 – From the Trenches EOS, Sales Pods &amp; Automation-Ready MSPs (Charles Swihart – Preactive IT Solutions)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2361%20%E2%80%93%20From%20the%20Trenches%20Transformation%2c%20Strategy%20&amp;%20the%20Blue%20Ocean%20Ahead%20(James%20Davis)-1.png</image:loc><image:caption>#61 – From the Trenches Transformation, Strategy &amp; the Blue Ocean Ahead (James Davis)-1</image:caption><image:title>#61 – From the Trenches Transformation, Strategy &amp; the Blue Ocean Ahead (James Davis)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2360%20%E2%80%93%20From%20the%20Trenches%20Dispatch%20Discipline%2c%20AGP%20&amp;%20Security-Focused%20MSP%20Growth%20(Luis%20Alvarez%20%E2%80%93%20Alvarez%20Technology%20Group)-1.png</image:loc><image:caption>#60 – From the Trenches Dispatch Discipline, AGP &amp; Security-Focused MSP Growth (Luis Alvarez – Alvarez Technology Group)-1</image:caption><image:title>#60 – From the Trenches Dispatch Discipline, AGP &amp; Security-Focused MSP Growth (Luis Alvarez – Alvarez Technology Group)-1</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/true-confessions-business-owner</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 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logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Tracking%20MSP%20Business%20Performance%20with%20Metrics.jpg</image:loc><image:caption>[FI] Tracking MSP Business Performance with Metrics</image:caption><image:title>[FI] Tracking MSP Business Performance with Metrics</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Role%20of%20Company%20Performance%20Analysis%20in%20Strategic%20Planning%20and%20Long-Term%20Growth.jpg</image:loc><image:caption>[FI] The Role of Company Performance Analysis in Strategic Planning and Long-Term Growth</image:caption><image:title>[FI] The Role of Company Performance Analysis in Strategic Planning and Long-Term Growth</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20Business%20Performance%20Analysis%20Drives%20Effective%20Budgeting%20and%20Forecasting.jpg</image:loc><image:caption>[FI] How Business Performance Analysis Drives Effective Budgeting and Forecasting</image:caption><image:title>[FI] How Business Performance Analysis Drives Effective Budgeting and Forecasting</image:title></image:image><lastmod>2025-06-04</lastmod></url><url><loc>https://beringmckinley.com/blog/keys-measuring-profitability-connectwise-psa-tool</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/CW-Services_Blog_Ad-1.png</image:loc><image:caption>CW-Services_Blog_Ad-1</image:caption><image:title>CW-Services_Blog_Ad-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Connectwise%20Playlist.svg</image:loc><image:caption>Connectwise Playlist</image:caption><image:title>Connectwise 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Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Needs-Analysis-Blog-CTA.png</image:loc><image:caption>Needs-Analysis-Blog-CTA</image:caption><image:title>Needs-Analysis-Blog-CTA</image:title></image:image><lastmod>2025-06-18</lastmod></url><url><loc>https://beringmckinley.com/blog/time-entry-is-the-whole-msp-story-inspect-at-the-rate-you-expect</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2382%20%E2%80%93%20Ownership%20Doesn%E2%80%99t%20Equal%20Seat%20Fit%20%20BMK%20Roundtable.png</image:loc><image:caption>#82 – Ownership Doesn’t Equal Seat Fit  BMK Roundtable</image:caption><image:title>#82 – Ownership Doesn’t Equal Seat Fit  BMK Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2381%20%E2%80%93%20When%20Everything%20Depends%20on%20the%20Owner%20%20BMK%20Roundtable.png</image:loc><image:caption>#81 – When Everything Depends on the Owner  BMK Roundtable</image:caption><image:title>#81 – When Everything Depends on the Owner  BMK Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2398%20-%20Time%20Entry%20Is%20the%20Whole%20MSP%20Story%20-%20Inspect%20at%20the%20Rate%20You%20Expect%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#98 - Time Entry Is the Whole MSP Story - Inspect at the Rate You Expect  BMK Vision Roundtable</image:caption><image:title>#98 - Time Entry Is the Whole MSP Story - Inspect at the Rate You Expect  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2399%20-%20Stop%20Hoping%20They%20Become%20You%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#99 - Stop Hoping They Become You  BMK Vision Roundtable</image:caption><image:title>#99 - Stop Hoping They Become You  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><lastmod>2026-04-27</lastmod></url><url><loc>https://beringmckinley.com/blog/recurring-revenue-in-connectwise-how-to-set-up-agreements-that-dont-break-later</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(15).png</image:loc><image:caption>BMK (1200 x 628 px) (15)</image:caption><image:title>BMK (1200 x 628 px) (15)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20the%20ConnectWise%20Customer%20Portal%20Enhances%20Client%20Retention-%20Best%20Practices%20for%20MSPs.jpg</image:loc><image:caption>[FI] How the ConnectWise Customer Portal Enhances Client Retention- Best Practices for MSPs</image:caption><image:title>[FI] How the ConnectWise Customer Portal Enhances Client Retention- Best Practices for MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20PSA%20Software%20for%20MSPs-%20Why%20ConnectWise%20Leads%20the%20Pack%20in%202025%20(1).jpg</image:loc><image:caption>[FI] PSA Software for MSPs- Why ConnectWise Leads the Pack in 2025 (1)</image:caption><image:title>[FI] PSA Software for MSPs- Why ConnectWise Leads the Pack in 2025 (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(13).png</image:loc><image:caption>BMK (1200 x 628 px) (13)</image:caption><image:title>BMK (1200 x 628 px) (13)</image:title></image:image><lastmod>2025-09-29</lastmod></url><url><loc>https://beringmckinley.com/blog/connectwise-project-management-msp-templates-budgets-tip</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Connectwise%20Focus%20Areas.svg</image:loc><image:caption>Connectwise Focus Areas</image:caption><image:title>Connectwise Focus Areas</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%236%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20-%20MSP%20Project%20Management%20Playbook%20(Louis%20Bagdonas)%20&amp;%20(Ryan%20Alter).png</image:loc><image:caption>#6 – Don’t Be That Guy - MSP Project Management Playbook (Louis Bagdonas) &amp; (Ryan Alter)</image:caption><image:title>#6 – Don’t Be That Guy - MSP Project Management Playbook (Louis Bagdonas) &amp; (Ryan Alter)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20ConnectWise%20Project%20Management%20for%20MSPs-%20Building%20a%20Scalable%20Process%20from%20Quote%20to%20Completion.jpg</image:loc><image:caption>[FI] ConnectWise Project Management for MSPs- Building a Scalable Process from Quote to Completion</image:caption><image:title>[FI] ConnectWise Project Management for MSPs- Building a Scalable Process from Quote to Completion</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/rose-avila.jpeg</image:loc><image:caption>rose-avila</image:caption><image:title>rose-avila</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(7)-1.png</image:loc><image:caption>BMK (1200 x 628 px) (7)-1</image:caption><image:title>BMK (1200 x 628 px) (7)-1</image:title></image:image><lastmod>2025-08-18</lastmod></url><url><loc>https://beringmckinley.com/blog/17-from-the-trenches-calculated-msp-growth-risk-ron-oppermann</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2317%20%E2%80%93%20From%20the%20Trenches%20-%20Calculated%20MSP%20Growth%20&amp;%20Risk%20(Ron%20Oppermann).png</image:loc><image:caption>#17 – From the Trenches - Calculated MSP Growth &amp; Risk (Ron Oppermann)</image:caption><image:title>#17 – From the Trenches - Calculated MSP Growth &amp; Risk (Ron Oppermann)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2325%20-%20From%20the%20Trenches%20-%20Women-Led%20MSP%20Clients%2c%20AI%20&amp;%20Community%20Growth%20(Sparkle%20Tufano)%20(1).png</image:loc><image:caption>#25 - From the Trenches - Women-Led MSP Clients, AI &amp; Community Growth (Sparkle Tufano) (1)</image:caption><image:title>#25 - From the Trenches - Women-Led MSP Clients, AI &amp; Community Growth (Sparkle Tufano) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2378%20%E2%80%93%20From%20the%20Trenches%20The%20R&amp;D%20Tax%20Credit%20Most%20Business%20Owners%20Miss%20(Val%20Majewski%20%E2%80%93%20American%20Incentive%20Advisors).png</image:loc><image:caption>#78 – From the Trenches The R&amp;D Tax Credit Most Business Owners Miss (Val Majewski – American Incentive Advisors)</image:caption><image:title>#78 – From the Trenches The R&amp;D Tax Credit Most Business Owners Miss (Val Majewski – American Incentive Advisors)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2323%20%E2%80%93%20From%20the%20Trenches%20-%20MSP%20Sales%20Leadership%20(Rafi%20Cohn)%20(1).png</image:loc><image:caption>#23 – From the Trenches - MSP Sales Leadership (Rafi Cohn) (1)</image:caption><image:title>#23 – From the Trenches - MSP Sales Leadership (Rafi Cohn) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/75-from-the-trenches-copier-to-msp-scale-ai-ops-family-business-leadership-jocelyn-gorman-dsi</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2367%20%E2%80%93%20From%20the%20Trenches%20Cash%20Moats%2c%20Vision%20Maps%20&amp;%20the%20Next-Gen%20MSP%20(Bryan%20Currier%20%E2%80%93%20Advantage%20Technologies)-1.png</image:loc><image:caption>#67 – From the Trenches Cash Moats, Vision Maps &amp; the Next-Gen MSP (Bryan Currier – Advantage Technologies)-1</image:caption><image:title>#67 – From the Trenches Cash Moats, Vision Maps &amp; the Next-Gen MSP (Bryan Currier – Advantage Technologies)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%239%20%E2%80%93%20From%20the%20Trenches%20Why%20Most%20MSPs%20Stay%20Stuck%20%E2%80%93%20And%20How%20to%20Break%20Through%20(Alex%20Farling).png</image:loc><image:caption>#9 – From the Trenches Why Most MSPs Stay Stuck – And How to Break Through (Alex Farling)</image:caption><image:title>#9 – From the Trenches Why Most MSPs Stay Stuck – And How to Break Through (Alex Farling)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2375%20%E2%80%93%20From%20the%20Trenches%20Copier-to-MSP%20Growth%2c%20AI%20Discipline%20&amp;%20Process%20Reality%20(Jocelyn%20Gorman%20%E2%80%93%20DSI)-2.png</image:loc><image:caption>#75 – From the Trenches Copier-to-MSP Growth, AI Discipline &amp; Process Reality (Jocelyn Gorman – DSI)-2</image:caption><image:title>#75 – From the Trenches Copier-to-MSP Growth, AI Discipline &amp; Process Reality (Jocelyn Gorman – DSI)-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2360%20%E2%80%93%20From%20the%20Trenches%20Dispatch%20Discipline%2c%20AGP%20&amp;%20Security-Focused%20MSP%20Growth%20(Luis%20Alvarez%20%E2%80%93%20Alvarez%20Technology%20Group)-1.png</image:loc><image:caption>#60 – From the Trenches Dispatch Discipline, AGP &amp; Security-Focused MSP Growth (Luis Alvarez – Alvarez Technology Group)-1</image:caption><image:title>#60 – From the Trenches Dispatch Discipline, AGP &amp; Security-Focused MSP Growth (Luis Alvarez – Alvarez Technology Group)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/craft-a-comprehensive-plan-for-your-msp-with-these-key-guidelines</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Be%20Fluent%20In%20Your%20Employees%E2%80%99%20Communication%20Style.png</image:loc><image:caption>[FI] Be Fluent In Your Employees’ Communication Style</image:caption><image:title>[FI] Be Fluent In Your Employees’ Communication Style</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Mastering%20IT%20Help%20Desk%20for%20Career%20Growth.svg</image:loc><image:caption>Mastering IT Help Desk for Career Growth</image:caption><image:title>Mastering IT Help Desk for Career Growth</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Power%20Of%20Simplicity.jpg</image:loc><image:caption>[FI] The Power Of Simplicity</image:caption><image:title>[FI] The Power Of Simplicity</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Craft%20a%20Comprehensive%20Plan.svg</image:loc><image:caption>Craft a Comprehensive Plan</image:caption><image:title>Craft a Comprehensive Plan</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Craft%20a%20Comprehensive%20Plan%20for%20Your%20MSP%20with%20These%20Key%20Guidelines.png</image:loc><image:caption>[CTA] Craft a Comprehensive Plan for Your MSP with These Key Guidelines</image:caption><image:title>[CTA] Craft a Comprehensive Plan for Your MSP with These Key Guidelines</image:title></image:image><lastmod>2025-06-10</lastmod></url><url><loc>https://beringmckinley.com/blog/your-security-stack-is-lying-to-you</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Importance%20Of%20ConnectWise%20Security%20Audits.jpg</image:loc><image:caption>[FI] The Importance Of ConnectWise Security Audits</image:caption><image:title>[FI] The Importance Of ConnectWise Security Audits</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Why%20Hire%20a%20Connectwise%20Consultant.svg</image:loc><image:caption>Why Hire a Connectwise Consultant</image:caption><image:title>Why Hire a Connectwise Consultant</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20MSPs%20Improve%20Cybersecurity%20Posture%20&amp;%20Network%20Security.jpg</image:loc><image:caption>[FI] How MSPs Improve Cybersecurity Posture &amp; Network Security</image:caption><image:title>[FI] How MSPs Improve Cybersecurity Posture &amp; Network Security</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2392%20-%20Your%20Security%20Stack%20Is%20Lying%20to%20You%20%20From%20the%20Trenches%20(Adam%20Bennett).png</image:loc><image:caption>#92 - Your Security Stack Is Lying to You  From the Trenches (Adam Bennett)</image:caption><image:title>#92 - Your Security Stack Is Lying to You  From the Trenches (Adam Bennett)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><lastmod>2026-03-26</lastmod></url><url><loc>https://beringmckinley.com/blog/how-msps-improve-cybersecurity-posture-network-security</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(6)-1.png</image:loc><image:caption>BMK (1200 x 628 px) (6)-1</image:caption><image:title>BMK (1200 x 628 px) (6)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20MSPs%20Improve%20Cybersecurity%20Posture%20&amp;%20Network%20Security.jpg</image:loc><image:caption>[FI] How MSPs Improve Cybersecurity Posture &amp; Network Security</image:caption><image:title>[FI] How MSPs Improve Cybersecurity Posture &amp; Network Security</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20How%20MSPs%20Improve%20Cybersecurity%20Posture%20&amp;%20Network%20Security.jpg</image:loc><image:caption>[CTA] How MSPs Improve Cybersecurity Posture &amp; Network Security</image:caption><image:title>[CTA] How MSPs Improve Cybersecurity Posture &amp; Network Security</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Navigating%20Compliance%20Challenges%20with%20MSPs.jpg</image:loc><image:caption>[FI] Navigating Compliance Challenges with MSPs</image:caption><image:title>[FI] Navigating Compliance Challenges with MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Strategies%20for%20Sustainable%20Growth%20for%20MSPs.jpg</image:loc><image:caption>[FI] Strategies for Sustainable Growth for MSPs</image:caption><image:title>[FI] Strategies for Sustainable Growth for MSPs</image:title></image:image><lastmod>2025-05-30</lastmod></url><url><loc>https://beringmckinley.com/blog/story-financials-tell-about-your-business</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20What%20Are%20Your%20Numbers%20Telling%20You.svg</image:loc><image:caption>BMK What Are Your Numbers Telling You</image:caption><image:title>BMK What Are Your Numbers Telling You</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Your%20Accountant%20Sucks%20At%20Business.jpg</image:loc><image:caption>[FI] Your Accountant Sucks At Business</image:caption><image:title>[FI] Your Accountant Sucks At Business</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20TEAm.svg</image:loc><image:caption>BMK TEAm</image:caption><image:title>BMK TEAm</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Why%20Hire%20a%20Connectwise%20Consultant.svg</image:loc><image:caption>Why Hire a Connectwise Consultant</image:caption><image:title>Why Hire a Connectwise Consultant</image:title></image:image><lastmod>2025-06-04</lastmod></url><url><loc>https://beringmckinley.com/blog/the-role-of-managed-service-provider-financial-consulting-in-revenue-growth</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(12).png</image:loc><image:caption>BMK (1200 x 628 px) (12)</image:caption><image:title>BMK (1200 x 628 px) (12)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(19).png</image:loc><image:caption>BMK (1200 x 628 px) (19)</image:caption><image:title>BMK (1200 x 628 px) (19)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(9).png</image:loc><image:caption>BMK (1200 x 628 px) (9)</image:caption><image:title>BMK (1200 x 628 px) (9)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Understanding%20the%20MSP%20Landscape-%20Key%20Differences%20Between%20Managed%20Service%20Providers%20and%20IT%20Support%20Companies.jpg</image:loc><image:caption>[FI] Understanding the MSP Landscape- Key Differences Between Managed Service Providers and IT Support Companies</image:caption><image:title>[FI] Understanding the MSP Landscape- Key Differences Between Managed Service Providers and IT Support Companies</image:title></image:image><lastmod>2025-09-04</lastmod></url><url><loc>https://beringmckinley.com/blog/79-why-msps-get-stuck-at-2m-and-what-actually-breaks-the-ceiling</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2379%20%E2%80%93%20Why%20MSPs%20Get%20Stuck%20at%20$2M%20%20BMK%20Vision%20Roundtable%20(1).png</image:loc><image:caption>#79 – Why MSPs Get Stuck at $2M  BMK Vision Roundtable (1)</image:caption><image:title>#79 – Why MSPs Get Stuck at $2M  BMK Vision Roundtable (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23100%20-%20Im%20Comfortable.%20Why%20Would%20I%20Blow%20That%20Up%20BMK%20Vision%20Roundtable%20%20Thinking....png</image:loc><image:caption>BMK Vision Roundtable Episode 100 cover — Josh Peterson and Gary Boyle on the $2M MSP comfort trap</image:caption><image:title>#100 - Im Comfortable. Why Would I Blow That Up BMK Vision Roundtable  Thinking...</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2384%20%E2%80%93%20%E2%80%9CWe%20Don%E2%80%99t%20Track%20Time%E2%80%9D%20%E2%80%93%20Why%20MSPs%20Stall%20at%20$2M%20%20BMK%20Roundtable%20(1).png</image:loc><image:caption>#84 – “We Don’t Track Time” – Why MSPs Stall at $2M  BMK Roundtable (1)</image:caption><image:title>#84 – “We Don’t Track Time” – Why MSPs Stall at $2M  BMK Roundtable (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2361%20%E2%80%93%20From%20the%20Trenches%20Transformation%2c%20Strategy%20&amp;%20the%20Blue%20Ocean%20Ahead%20(James%20Davis)-1.png</image:loc><image:caption>#61 – From the Trenches Transformation, Strategy &amp; the Blue Ocean Ahead (James Davis)-1</image:caption><image:title>#61 – From the Trenches Transformation, Strategy &amp; the Blue Ocean Ahead (James Davis)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/26-dont-be-that-guy-know-your-numbers-or-die-msp-kpis-ryan-alter</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2351%20-%20Dont%20Be%20That%20Guy%20-%20%20Net%20Profit%20is%20a%20Lie.%20%20Gross%20Profit%20is%20King%20(Ryan%20Alter)-1.png</image:loc><image:caption>#51 - Dont Be That Guy -  Net Profit is a Lie.  Gross Profit is King (Ryan Alter)-1</image:caption><image:title>#51 - Dont Be That Guy -  Net Profit is a Lie.  Gross Profit is King (Ryan Alter)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%236%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20-%20MSP%20Project%20Management%20Playbook%20(Louis%20Bagdonas)%20&amp;%20(Ryan%20Alter).png</image:loc><image:caption>#6 – Don’t Be That Guy - MSP Project Management Playbook (Louis Bagdonas) &amp; (Ryan Alter)</image:caption><image:title>#6 – Don’t Be That Guy - MSP Project Management Playbook (Louis Bagdonas) &amp; (Ryan Alter)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2374%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20Your%20Business%20Is%20Awesome%20(Gary%20Boyle%20&amp;%20Ryan%20Alter)-1.png</image:loc><image:caption>#74 – Don’t Be That Guy Your Business Is Awesome (Gary Boyle &amp; Ryan Alter)-1</image:caption><image:title>#74 – Don’t Be That Guy Your Business Is Awesome (Gary Boyle &amp; Ryan Alter)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2326%20-%20Dont%20be%20That%20Guy%20-%20Know%20Your%20Numbers%20or%20Die%20-%20MSP%20KPIs%20(Ryan%20Alter)%20(1).png</image:loc><image:caption>#26 - Dont be That Guy - Know Your Numbers or Die - MSP KPIs (Ryan Alter) (1)</image:caption><image:title>#26 - Dont be That Guy - Know Your Numbers or Die - MSP KPIs (Ryan Alter) (1)</image:title></image:image><lastmod>2025-12-29</lastmod></url><url><loc>https://beringmckinley.com/blog/the-long-term-benefits-of-adding-a-financial-consultant-to-your-msp</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Maximize%20Your%20MSP%E2%80%99s%20Software%20Potential%20.svg</image:loc><image:caption>Maximize Your MSP’s Software Potential </image:caption><image:title>Maximize Your MSP’s Software Potential </image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Mastering%20IT%20Help%20Desk%20for%20Career%20Growth.svg</image:loc><image:caption>Mastering IT Help Desk for Career Growth</image:caption><image:title>Mastering IT Help Desk for Career Growth</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20The%20Long-Term%20Benefits%20of%20Adding%20a%20Financial%20Consultant%20to%20Your%20MSP.png</image:loc><image:caption>[CTA] The Long-Term Benefits of Adding a Financial Consultant to Your MSP</image:caption><image:title>[CTA] The Long-Term Benefits of Adding a Financial Consultant to Your MSP</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Craft%20a%20Comprehensive%20Plan.svg</image:loc><image:caption>Craft a Comprehensive Plan</image:caption><image:title>Craft a Comprehensive Plan</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/The%20Long-Term%20Benefits%20of%20Adding%20a%20Financial%20Consultant%20to%20Your%20MSP.svg</image:loc><image:caption>The Long-Term Benefits of Adding a Financial Consultant to Your MSP</image:caption><image:title>The Long-Term Benefits of Adding a Financial Consultant to Your MSP</image:title></image:image><lastmod>2025-06-09</lastmod></url><url><loc>https://beringmckinley.com/blog/maximize-your-msps-software-potential-by-hiring-an-application-consultant</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Maximize%20Your%20MSP%E2%80%99s%20Software%20Potential%20By%20Hiring%20an%20Application%20Consultant.png</image:loc><image:caption>[CTA] Maximize Your MSP’s Software Potential By Hiring an Application Consultant</image:caption><image:title>[CTA] Maximize Your MSP’s Software Potential By Hiring an Application Consultant</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Power%20Of%20Simplicity.jpg</image:loc><image:caption>[FI] The Power Of Simplicity</image:caption><image:title>[FI] The Power Of Simplicity</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Mastering%20IT%20Help%20Desk%20for%20Career%20Growth.svg</image:loc><image:caption>Mastering IT Help Desk for Career Growth</image:caption><image:title>Mastering IT Help Desk for Career Growth</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Maximize%20Your%20MSP%E2%80%99s%20Software%20Potential%20.svg</image:loc><image:caption>Maximize Your MSP’s Software Potential </image:caption><image:title>Maximize Your MSP’s Software Potential </image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/The%20Long-Term%20Benefits%20of%20Adding%20a%20Financial%20Consultant%20to%20Your%20MSP.svg</image:loc><image:caption>The Long-Term Benefits of Adding a Financial Consultant to Your MSP</image:caption><image:title>The Long-Term Benefits of Adding a Financial Consultant to Your MSP</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2025-06-09</lastmod></url><url><loc>https://beringmckinley.com/blog/how-the-connectwise-customer-portal-enhances-client-retention-best-practices-for-msps</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20From%20Cognitive%20Overload%20to%20Clarity-%20The%20Psychology%20Driving%20Sidekick%E2%80%99s%20Success.jpg</image:loc><image:caption>[FI] From Cognitive Overload to Clarity- The Psychology Driving Sidekick’s Success</image:caption><image:title>[FI] From Cognitive Overload to Clarity- The Psychology Driving Sidekick’s Success</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20How%20the%20ConnectWise%20Customer%20Portal%20Enhances%20Client%20Retention-%20Best%20Practices%20for%20MSPs.jpg</image:loc><image:caption>[CTA] How the ConnectWise Customer Portal Enhances Client Retention- Best Practices for MSPs</image:caption><image:title>[CTA] How the ConnectWise Customer Portal Enhances Client Retention- Best Practices for MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20the%20ConnectWise%20Customer%20Portal%20Enhances%20Client%20Retention-%20Best%20Practices%20for%20MSPs.jpg</image:loc><image:caption>[FI] How the ConnectWise Customer Portal Enhances Client Retention- Best Practices for MSPs</image:caption><image:title>[FI] How the ConnectWise Customer Portal Enhances Client Retention- Best Practices for MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Build%20a%20Client%20Portal%20That%20Doesn%E2%80%99t%20Suck-%20Live%20Chat%2c%20Ticketing%20&amp;%20More%20in%20ConnectWise.jpg</image:loc><image:caption>[FI] Build a Client Portal That Doesn’t Suck- Live Chat, Ticketing &amp; More in ConnectWise</image:caption><image:title>[FI] Build a Client Portal That Doesn’t Suck- Live Chat, Ticketing &amp; More in ConnectWise</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Importance%20of%20Real-Time%20Alerts%20from%20ConnectWise%20Automate%20and%20How%20to%20Triage.jpg</image:loc><image:caption>[FI] The Importance of Real-Time Alerts from ConnectWise Automate and How to Triage</image:caption><image:title>[FI] The Importance of Real-Time Alerts from ConnectWise Automate and How to Triage</image:title></image:image><lastmod>2025-07-07</lastmod></url><url><loc>https://beringmckinley.com/blog/business-improvement-assessment</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Jim-Peterson.jpg</image:loc><image:caption>Jim-Peterson</image:caption><image:title>Jim-Peterson</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Connectwise%20Focus%20Areas.svg</image:loc><image:caption>Connectwise Focus Areas</image:caption><image:title>Connectwise Focus Areas</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Why%20don%E2%80%99t%20our%20techs%20enter%20their%20time%3F%20Honest%20answers%20to%20the%20struggle..png</image:loc><image:caption>[FI] Why don’t our techs enter their time? Honest answers to the struggle.</image:caption><image:title>[FI] Why don’t our techs enter their time? Honest answers to the struggle.</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Business%20Improvement.svg</image:loc><image:caption>Business Improvement</image:caption><image:title>Business Improvement</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/rose-avila.jpeg</image:loc><image:caption>rose-avila</image:caption><image:title>rose-avila</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/MSP%20Service%20Checklist.svg</image:loc><image:caption>MSP Service Checklist</image:caption><image:title>MSP Service Checklist</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/MSP-Business-Stool-1.jpg</image:loc><image:caption>MSP-Business-Stool-1</image:caption><image:title>MSP-Business-Stool-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BPA%20Uncertainity.svg</image:loc><image:caption>BPA Uncertainity</image:caption><image:title>BPA Uncertainity</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/b7d82762-7b8f-45bb-9294-21a7f4e8309d.png</image:loc><image:caption>b7d82762-7b8f-45bb-9294-21a7f4e8309d</image:caption><image:title>b7d82762-7b8f-45bb-9294-21a7f4e8309d</image:title></image:image><lastmod>2025-06-04</lastmod></url><url><loc>https://beringmckinley.com/blog/41-from-the-trenches-lawsuits-lessons-a-copier-dealer-exit-david-prince-data-branch</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2341%20%E2%80%93%20From%20the%20Trenches%20Lawsuits%2c%20Lessons%20&amp;%20a%20Copier-Dealer%20Exit%20(David%20Prince%20%E2%80%93%20Data%20Branch)%20(1)-2.png</image:loc><image:caption>#41 – From the Trenches Lawsuits, Lessons &amp; a Copier-Dealer Exit (David Prince – Data Branch) (1)-2</image:caption><image:title>#41 – From the Trenches Lawsuits, Lessons &amp; a Copier-Dealer Exit (David Prince – Data Branch) (1)-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2362%20%E2%80%93%20From%20the%20Trenches%20Automation%2c%20AI%20&amp;%20the%20Next%20MSP%20Leap%20(James%20Sanford%20%E2%80%93%20Teamspring%20Technologies)-1.png</image:loc><image:caption>#62 – From the Trenches Automation, AI &amp; the Next MSP Leap (James Sanford – Teamspring Technologies)-1</image:caption><image:title>#62 – From the Trenches Automation, AI &amp; the Next MSP Leap (James Sanford – Teamspring Technologies)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2378%20%E2%80%93%20From%20the%20Trenches%20The%20R&amp;D%20Tax%20Credit%20Most%20Business%20Owners%20Miss%20(Val%20Majewski%20%E2%80%93%20American%20Incentive%20Advisors).png</image:loc><image:caption>#78 – From the Trenches The R&amp;D Tax Credit Most Business Owners Miss (Val Majewski – American Incentive Advisors)</image:caption><image:title>#78 – From the Trenches The R&amp;D Tax Credit Most Business Owners Miss (Val Majewski – American Incentive Advisors)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2361%20%E2%80%93%20From%20the%20Trenches%20Transformation%2c%20Strategy%20&amp;%20the%20Blue%20Ocean%20Ahead%20(James%20Davis)-1.png</image:loc><image:caption>#61 – From the Trenches Transformation, Strategy &amp; the Blue Ocean Ahead (James Davis)-1</image:caption><image:title>#61 – From the Trenches Transformation, Strategy &amp; the Blue Ocean Ahead (James Davis)-1</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/14-dont-be-that-guy-msp-sales-role-play-practice-wins-ryan-alter</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2311%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20-%20MSP%20Sales%20Management%20-%20Effort%20vs%20Results%20(Ryan%20Alter).png</image:loc><image:caption>#11 – Don’t Be That Guy - MSP Sales Management - Effort vs Results (Ryan Alter)</image:caption><image:title>#11 – Don’t Be That Guy - MSP Sales Management - Effort vs Results (Ryan Alter)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2334%20-%20Don%E2%80%99t%20Be%20That%20Guy%20-%20The%20Utilization%20Lies%20We%20Tell%20Ourselves%20(Ryan%20Alter)%20(1).png</image:loc><image:caption>#34 - Don’t Be That Guy - The Utilization Lies We Tell Ourselves (Ryan Alter) (1)</image:caption><image:title>#34 - Don’t Be That Guy - The Utilization Lies We Tell Ourselves (Ryan Alter) 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Story</image:title></image:image><lastmod>2024-04-19</lastmod></url><url><loc>https://beringmckinley.com/blog/36-from-the-trenches-cyber-compliance-vciso-opportunity-dan-collins</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2375%20%E2%80%93%20From%20the%20Trenches%20Copier-to-MSP%20Growth%2c%20AI%20Discipline%20&amp;%20Process%20Reality%20(Jocelyn%20Gorman%20%E2%80%93%20DSI)-2.png</image:loc><image:caption>#75 – From the Trenches Copier-to-MSP Growth, AI Discipline &amp; Process Reality (Jocelyn Gorman – DSI)-2</image:caption><image:title>#75 – From the Trenches Copier-to-MSP Growth, AI Discipline &amp; Process Reality (Jocelyn Gorman – DSI)-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2348%20%E2%80%93%20From%20the%20Trenches%20Letting%20Go%2c%20Letting%20Your%20Son%20Lead%20(Manny%20Anguiano%20%E2%80%93%20Convergent%20Networks)%20(1).png</image:loc><image:caption>#48 – From the Trenches Letting Go, Letting Your Son Lead (Manny Anguiano – Convergent Networks) (1)</image:caption><image:title>#48 – From the Trenches Letting Go, Letting Your Son Lead (Manny Anguiano – Convergent Networks) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2336%20-%20From%20The%20Trenches%20-%20Cyber%20Compliance%20&amp;%20vCISO%20Opportunity%20(Dan%20Collins)-1.png</image:loc><image:caption>#36 - From The Trenches - Cyber Compliance &amp; vCISO Opportunity (Dan Collins)-1</image:caption><image:title>#36 - From The Trenches - Cyber Compliance &amp; vCISO Opportunity (Dan Collins)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2367%20%E2%80%93%20From%20the%20Trenches%20Cash%20Moats%2c%20Vision%20Maps%20&amp;%20the%20Next-Gen%20MSP%20(Bryan%20Currier%20%E2%80%93%20Advantage%20Technologies)-1.png</image:loc><image:caption>#67 – From the Trenches Cash Moats, Vision Maps &amp; the Next-Gen MSP (Bryan Currier – Advantage Technologies)-1</image:caption><image:title>#67 – From the Trenches Cash Moats, Vision Maps &amp; the Next-Gen MSP (Bryan Currier – Advantage Technologies)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/strategic-planning-vs.-performance-assessment-understanding-the-differences-and-synergies</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Strategic%20Planning%20vs.%20Performance%20Assessment-%20Understanding%20the%20Differences%20and%20Synergies.png</image:loc><image:caption>[FI] Strategic Planning vs. Performance Assessment- Understanding the Differences and Synergies</image:caption><image:title>[FI] Strategic Planning vs. Performance Assessment- Understanding the Differences and Synergies</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Strategies%20for%20Sustainable%20Growth%20for%20MSPs.jpg</image:loc><image:caption>[FI] Strategies for Sustainable Growth for MSPs</image:caption><image:title>[FI] Strategies for Sustainable Growth for MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Strategic%20Planning%20vs.%20Performance%20Assessment-%20Understanding%20the%20Differences%20and%20Synergies.png</image:loc><image:caption>[CTA] Strategic Planning vs. Performance Assessment- Understanding the Differences and Synergies</image:caption><image:title>[CTA] Strategic Planning vs. Performance Assessment- Understanding the Differences and Synergies</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Why%20Every%20MSP%20Should%20Regularly%20Perform%20Business%20Performance%20Assessments.jpg</image:loc><image:caption>[FI] Why Every MSP Should Regularly Perform Business Performance Assessments</image:caption><image:title>[FI] Why Every MSP Should Regularly Perform Business Performance Assessments</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Organizational%20Strategic%20Planning%20for%20Business%20Performance.jpg</image:loc><image:caption>[FI] Organizational Strategic Planning for Business Performance</image:caption><image:title>[FI] Organizational Strategic Planning for Business Performance</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2025-05-19</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/27-from-the-trenches-pick-a-lane-account-management-msp-focus-john-snyder</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2315%20%E2%80%93%20From%20the%20Trenches%20-%20MSP%20AR%20Automation%20&amp;%20Cash%20Flow%20(Nicholas%20Reimer).png</image:loc><image:caption>#15 – From the Trenches - MSP AR Automation &amp; Cash Flow (Nicholas Reimer)</image:caption><image:title>#15 – From the Trenches - MSP AR Automation &amp; Cash Flow (Nicholas Reimer)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2327%20-%20From%20The%20Trenches%20-%20Pick%20a%20Lane%20-%20Account%20Management%20&amp;%20MSP%20Focus%20(John%20Snyder)%20(1).png</image:loc><image:caption>#27 - From The Trenches - Pick a Lane - Account Management &amp; MSP Focus (John Snyder) (1)</image:caption><image:title>#27 - From The Trenches - Pick a Lane - Account Management &amp; MSP Focus (John Snyder) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2342%20%E2%80%93%20From%20the%20Trenches%20People-First%20Account%20Management%20&amp;%20Smart%20Prospecting%20(Trever%20Jennings%20%E2%80%93%20Summit%20Technology%20Group)%20(1)-1.png</image:loc><image:caption>#42 – From the Trenches People-First Account Management &amp; Smart Prospecting (Trever Jennings – Summit Technology Group) (1)-1</image:caption><image:title>#42 – From the Trenches People-First Account Management &amp; Smart Prospecting (Trever Jennings – Summit Technology Group) (1)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2353%20%E2%80%93%20From%20the%20Trenches%20Copiers%2c%20Community%20Banks%20&amp;%20a%20$19M%20MSP%20Exit%20(Milton%20Bartley%20%E2%80%93%20ImageQuest)%20(1).png</image:loc><image:caption>#53 – From the Trenches Copiers, Community Banks &amp; a $19M MSP Exit (Milton Bartley – ImageQuest) (1)</image:caption><image:title>#53 – From the Trenches Copiers, Community Banks &amp; a $19M MSP Exit (Milton Bartley – ImageQuest) (1)</image:title></image:image><lastmod>2025-12-29</lastmod></url><url><loc>https://beringmckinley.com/blog/62-from-the-trenches-automation-ai-the-next-msp-leap-james-sanford</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2361%20%E2%80%93%20From%20the%20Trenches%20Transformation%2c%20Strategy%20&amp;%20the%20Blue%20Ocean%20Ahead%20(James%20Davis)-1.png</image:loc><image:caption>#61 – From the Trenches Transformation, Strategy &amp; the Blue Ocean Ahead (James Davis)-1</image:caption><image:title>#61 – From the Trenches Transformation, Strategy &amp; the Blue Ocean Ahead (James Davis)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Copy%20of%20%2372%20%E2%80%93%20From%20the%20Trenches%20Mentor-Driven%20Growth%2c%20Halo%20Reporting%2c%20and%20AI%20in%20the%20MSP%20(Kevin%20Kahn%20%E2%80%93%20IntelliComp%20Technologies).png</image:loc><image:caption>Copy of #72 – From the Trenches Mentor-Driven Growth, Halo Reporting, and AI in the MSP (Kevin Kahn – IntelliComp Technologies)</image:caption><image:title>Copy of #72 – From the Trenches Mentor-Driven Growth, Halo Reporting, and AI in the MSP (Kevin Kahn – IntelliComp Technologies)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2362%20%E2%80%93%20From%20the%20Trenches%20Automation%2c%20AI%20&amp;%20the%20Next%20MSP%20Leap%20(James%20Sanford%20%E2%80%93%20Teamspring%20Technologies)-1.png</image:loc><image:caption>#62 – From the Trenches Automation, AI &amp; the Next MSP Leap (James Sanford – Teamspring Technologies)-1</image:caption><image:title>#62 – From the Trenches Automation, AI &amp; the Next MSP Leap (James Sanford – Teamspring Technologies)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2368%20%E2%80%93%20From%20the%20Trenches%20EOS%2c%20Sales%20Pods%20&amp;%20Automation-Ready%20MSPs%20(Charles%20Swihart%20%E2%80%93%20Preactive%20IT%20Solutions)-1.png</image:loc><image:caption>#68 – From the Trenches EOS, Sales Pods &amp; Automation-Ready MSPs (Charles Swihart – Preactive IT Solutions)-1</image:caption><image:title>#68 – From the Trenches EOS, Sales Pods &amp; Automation-Ready MSPs (Charles Swihart – Preactive IT Solutions)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/64-from-the-trenches-grassroots-smarketing-human-first-ai-social-selling-stephanie-peace</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2364%20%E2%80%93%20From%20the%20Trenches%20Grassroots%20Smarketing%2c%20Human-First%20AI%20&amp;%20Social%20Selling%20(Stephanie%20Peace%20%E2%80%93%20Goldroot%20Strategies)-1.png</image:loc><image:caption>#64 – From the Trenches Grassroots Smarketing, Human-First AI &amp; Social Selling (Stephanie Peace – Goldroot Strategies)-1</image:caption><image:title>#64 – From the Trenches Grassroots Smarketing, Human-First AI &amp; Social Selling (Stephanie Peace – Goldroot Strategies)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2362%20%E2%80%93%20From%20the%20Trenches%20Automation%2c%20AI%20&amp;%20the%20Next%20MSP%20Leap%20(James%20Sanford%20%E2%80%93%20Teamspring%20Technologies)-1.png</image:loc><image:caption>#62 – From the Trenches Automation, AI &amp; the Next MSP Leap (James Sanford – Teamspring Technologies)-1</image:caption><image:title>#62 – From the Trenches Automation, AI &amp; the Next MSP Leap (James Sanford – Teamspring Technologies)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2323%20%E2%80%93%20From%20the%20Trenches%20-%20MSP%20Sales%20Leadership%20(Rafi%20Cohn)%20(1).png</image:loc><image:caption>#23 – From the Trenches - MSP Sales Leadership (Rafi Cohn) (1)</image:caption><image:title>#23 – From the Trenches - MSP Sales Leadership (Rafi Cohn) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2342%20%E2%80%93%20From%20the%20Trenches%20People-First%20Account%20Management%20&amp;%20Smart%20Prospecting%20(Trever%20Jennings%20%E2%80%93%20Summit%20Technology%20Group)%20(1)-1.png</image:loc><image:caption>#42 – From the Trenches People-First Account Management &amp; Smart Prospecting (Trever Jennings – Summit Technology Group) (1)-1</image:caption><image:title>#42 – From the Trenches People-First Account Management &amp; Smart Prospecting (Trever Jennings – Summit Technology Group) (1)-1</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/youre-forgetting-to-account-for-all-your-costs-before-you-declare-a-profit</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(6)-1.png</image:loc><image:caption>BMK (1200 x 628 px) (6)-1</image:caption><image:title>BMK (1200 x 628 px) (6)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Pairing%20Your%20Sales%20&amp;%20Service%20Team%20Together%20is%20the%20Best%20of%20Both%20Worlds.jpg</image:loc><image:caption>[FI] Pairing Your Sales &amp; Service Team Together is the Best of Both Worlds</image:caption><image:title>[FI] Pairing Your Sales &amp; Service Team Together is the Best of Both Worlds</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20You%E2%80%99re%20Forgetting%20To%20Account%20For%20All%20Your%20Costs%20Before%20You%20Declare%20a%20Profit.jpg</image:loc><image:caption>[CTA] You’re Forgetting To Account For All Your Costs Before You Declare a Profit</image:caption><image:title>[CTA] You’re Forgetting To Account For All Your Costs Before You Declare a Profit</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Why%20You%E2%80%99re%20Not%20Paying%20Enough%20Attention%20To%20Agreement%20Gross%20Profits.jpg</image:loc><image:caption>[FI] Why You’re Not Paying Enough Attention To Agreement Gross Profits</image:caption><image:title>[FI] Why You’re Not Paying Enough Attention To Agreement Gross Profits</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20You%E2%80%99re%20Forgetting%20To%20Account%20For%20All%20Your%20Costs%20Before%20You%20Declare%20a%20Profit.jpg</image:loc><image:caption>[FI] You’re Forgetting To Account For All Your Costs Before You Declare a Profit</image:caption><image:title>[FI] You’re Forgetting To Account For All Your Costs Before You Declare a Profit</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 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picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Key%20Strategies%20for%20Boosting%20Productivity%20with%20External%20Consulting%20Services.jpg</image:loc><image:caption>[FI] Key Strategies for Boosting Productivity with External Consulting Services</image:caption><image:title>[FI] Key Strategies for Boosting Productivity with External Consulting Services</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Essential%20Plugins%20and%20Integrations%20for%20ConnectWise%20Manage%20to%20Supercharge%20Your%20IT%20Services.jpg</image:loc><image:caption>[FI] Essential Plugins and Integrations for ConnectWise Manage to Supercharge Your IT Services</image:caption><image:title>[FI] Essential Plugins and Integrations for ConnectWise Manage to Supercharge Your IT Services</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20RMM%20Tools-%20How%20ConnectWise%20Remote%20Monitoring%20and%20Management%20(RMM)%20Enhances%20IT%20Services%20for%20MSPs.jpg</image:loc><image:caption>[CTA] RMM Tools- How ConnectWise Remote Monitoring and Management (RMM) Enhances IT Services for MSPs</image:caption><image:title>[CTA] RMM Tools- How ConnectWise Remote Monitoring and Management (RMM) Enhances IT Services for MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20RMM%20Tools-%20How%20ConnectWise%20Remote%20Monitoring%20and%20Management%20(RMM)%20Enhances%20IT%20Services%20for%20MSPs.jpg</image:loc><image:caption>[FI] RMM Tools- How ConnectWise Remote Monitoring and Management (RMM) Enhances IT Services for MSPs</image:caption><image:title>[FI] RMM Tools- How ConnectWise Remote Monitoring and Management (RMM) Enhances IT Services for MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(11).png</image:loc><image:caption>BMK (1200 x 628 px) (11)</image:caption><image:title>BMK (1200 x 628 px) (11)</image:title></image:image><lastmod>2025-05-30</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/21-dont-be-that-guy-cash-flow-challenges-for-msps-nicholas-reimer-alternative-payments</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2334%20-%20Don%E2%80%99t%20Be%20That%20Guy%20-%20The%20Utilization%20Lies%20We%20Tell%20Ourselves%20(Ryan%20Alter)%20(1).png</image:loc><image:caption>#34 - Don’t Be That Guy - The Utilization Lies We Tell Ourselves (Ryan Alter) (1)</image:caption><image:title>#34 - Don’t Be That Guy - The Utilization Lies We Tell Ourselves (Ryan Alter) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2311%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20-%20MSP%20Sales%20Management%20-%20Effort%20vs%20Results%20(Ryan%20Alter).png</image:loc><image:caption>#11 – Don’t Be That Guy - MSP Sales Management - Effort vs Results (Ryan Alter)</image:caption><image:title>#11 – Don’t Be That Guy - MSP Sales Management - Effort vs Results (Ryan Alter)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2351%20-%20Dont%20Be%20That%20Guy%20-%20%20Net%20Profit%20is%20a%20Lie.%20%20Gross%20Profit%20is%20King%20(Ryan%20Alter)-1.png</image:loc><image:caption>#51 - Dont Be That Guy -  Net Profit is a Lie.  Gross Profit is King (Ryan Alter)-1</image:caption><image:title>#51 - Dont Be That Guy -  Net Profit is a Lie.  Gross Profit is King (Ryan Alter)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2321%20-%20Don%E2%80%99t%20Be%20That%20Guy%20-%20Cash%20Flow%20Challenges%20for%20MSPs%20(Nicholas%20Reimer%20%E2%80%93%20Alternative%20Payments)%20(1).png</image:loc><image:caption>#21 - Don’t Be That Guy - Cash Flow Challenges for MSPs (Nicholas Reimer – Alternative Payments) (1)</image:caption><image:title>#21 - Don’t Be That Guy - Cash Flow Challenges for MSPs (Nicholas Reimer – Alternative Payments) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2025-12-29</lastmod></url><url><loc>https://beringmckinley.com/blog/from-cognitive-overload-to-clarity-the-psychology-driving-sidekicks-success</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Proactive%2c%20Not%20Paranoid-%20Tracking%20Login%20Attempts%20the%20Smart%20Way%20in%20ConnectWise.jpg</image:loc><image:caption>[FI] Proactive, Not Paranoid- Tracking Login Attempts the Smart Way in ConnectWise</image:caption><image:title>[FI] Proactive, Not Paranoid- Tracking Login Attempts the Smart Way in ConnectWise</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Importance%20of%20Real-Time%20Alerts%20from%20ConnectWise%20Automate%20and%20How%20to%20Triage.jpg</image:loc><image:caption>[FI] The Importance of Real-Time Alerts from ConnectWise Automate and How to Triage</image:caption><image:title>[FI] The Importance of Real-Time Alerts from ConnectWise Automate and How to Triage</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20From%20Cognitive%20Overload%20to%20Clarity-%20The%20Psychology%20Driving%20Sidekick%E2%80%99s%20Success.jpg</image:loc><image:caption>[FI] From Cognitive Overload to Clarity- The Psychology Driving Sidekick’s Success</image:caption><image:title>[FI] From Cognitive Overload to Clarity- The Psychology Driving Sidekick’s Success</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Build%20a%20Client%20Portal%20That%20Doesn%E2%80%99t%20Suck-%20Live%20Chat%2c%20Ticketing%20&amp;%20More%20in%20ConnectWise.jpg</image:loc><image:caption>[FI] Build a Client Portal That Doesn’t Suck- Live Chat, Ticketing &amp; More in ConnectWise</image:caption><image:title>[FI] Build a Client Portal That Doesn’t Suck- Live Chat, Ticketing &amp; More in ConnectWise</image:title></image:image><lastmod>2025-08-04</lastmod></url><url><loc>https://beringmckinley.com/blog/47-from-navy-mustang-to-govcon-cyber-ceo-erica-dobbs-dobbs-defense-solutions</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2368%20%E2%80%93%20From%20the%20Trenches%20EOS%2c%20Sales%20Pods%20&amp;%20Automation-Ready%20MSPs%20(Charles%20Swihart%20%E2%80%93%20Preactive%20IT%20Solutions)-1.png</image:loc><image:caption>#68 – From the Trenches EOS, Sales Pods &amp; Automation-Ready MSPs (Charles Swihart – Preactive IT Solutions)-1</image:caption><image:title>#68 – From the Trenches EOS, Sales Pods &amp; Automation-Ready MSPs (Charles Swihart – Preactive IT Solutions)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2348%20%E2%80%93%20From%20the%20Trenches%20Letting%20Go%2c%20Letting%20Your%20Son%20Lead%20(Manny%20Anguiano%20%E2%80%93%20Convergent%20Networks)%20(1).png</image:loc><image:caption>#48 – From the Trenches Letting Go, Letting Your Son Lead (Manny Anguiano – Convergent Networks) (1)</image:caption><image:title>#48 – From the Trenches Letting Go, Letting Your Son Lead (Manny Anguiano – Convergent Networks) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2347%20%E2%80%93%20From%20the%20Trenches%20From%20Navy%20Mustang%20to%20GovCon%20Cyber%20CEO%20(Erica%20Dobbs%20%E2%80%93%20Dobbs%20Defense%20Solutions)%20(1).png</image:loc><image:caption>#47 – From the Trenches From Navy Mustang to GovCon Cyber CEO (Erica Dobbs – Dobbs Defense Solutions) (1)</image:caption><image:title>#47 – From the Trenches From Navy Mustang to GovCon Cyber CEO (Erica Dobbs – Dobbs Defense Solutions) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2352%20%E2%80%93%20From%20the%20Trenches%20Firefighting%2c%20MSP%20Longevity%20&amp;%20the%20Changing%20Client%20Mindset%20(Todd%20Holloway)-1.png</image:loc><image:caption>#52 – From the Trenches Firefighting, MSP Longevity &amp; the Changing Client Mindset (Todd Holloway)-1</image:caption><image:title>#52 – From the Trenches Firefighting, MSP Longevity &amp; the Changing Client Mindset (Todd Holloway)-1</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/86-stop-hiring-people-start-designing-roles</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2395%20-%20Ticket%20Statuses%20Wont%20Fix%20a%20Broken%20Service%20Model%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#95 - Ticket Statuses Wont Fix a Broken Service Model  BMK Vision Roundtable</image:caption><image:title>#95 - Ticket Statuses Wont Fix a Broken Service Model  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23102%20-%20Why%20Would%20I%20Hire%20Someone%20Who%20Doesnt%20Know%20What%20Theyre%20Doing%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#102 - Why Would I Hire Someone Who Doesnt Know What Theyre Doing  BMK Vision Roundtable</image:caption><image:title>#102 - Why Would I Hire Someone Who Doesnt Know What Theyre Doing  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2386%20-%20Stop%20Hiring%20People%20%E2%80%94%20Start%20Designing%20Roles%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#86 - Stop Hiring People — Start Designing Roles  BMK Vision Roundtable</image:caption><image:title>#86 - Stop Hiring People — Start Designing Roles  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2393%20-%20Your%20Ideal%20Client%20Profile%20Is%20a%20Revenue%20Strategy%20-%20Not%20a%20Description%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#93 - Your Ideal Client Profile Is a Revenue Strategy - Not a Description  BMK Vision Roundtable</image:caption><image:title>#93 - Your Ideal Client Profile Is a Revenue Strategy - Not a Description  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><lastmod>2026-03-02</lastmod></url><url><loc>https://beringmckinley.com/blog/66-dont-be-that-guy-sell-your-business-already-or-dont-ryan-alter</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2366%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20Sell%20Your%20Business%20Already...%20or%20Don%E2%80%99t%20(Ryan%20Alter)-1.png</image:loc><image:caption>#66 – Don’t Be That Guy Sell Your Business Already... or Don’t (Ryan Alter)-1</image:caption><image:title>#66 – Don’t Be That Guy Sell Your Business Already... or Don’t (Ryan Alter)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/bmk-vision-podcast-feature-image.png</image:loc><image:caption>bmk-vision-podcast-feature-image</image:caption><image:title>bmk-vision-podcast-feature-image</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2374%20%E2%80%93%20Don%E2%80%99t%20Be%20That%20Guy%20Your%20Business%20Is%20Awesome%20(Gary%20Boyle%20&amp;%20Ryan%20Alter)-1.png</image:loc><image:caption>#74 – Don’t Be That Guy Your Business Is Awesome (Gary Boyle &amp; Ryan Alter)-1</image:caption><image:title>#74 – Don’t Be That Guy Your Business Is Awesome (Gary Boyle &amp; Ryan Alter)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2351%20-%20Dont%20Be%20That%20Guy%20-%20%20Net%20Profit%20is%20a%20Lie.%20%20Gross%20Profit%20is%20King%20(Ryan%20Alter)-1.png</image:loc><image:caption>#51 - Dont Be That Guy -  Net Profit is a Lie.  Gross Profit is King (Ryan Alter)-1</image:caption><image:title>#51 - Dont Be That Guy -  Net Profit is a Lie.  Gross Profit is King (Ryan Alter)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/dont-get-hooked-on-recurring-revenue</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Top%20Indicators%20BMK.svg</image:loc><image:caption>Top Indicators BMK</image:caption><image:title>Top Indicators BMK</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Dont%20Get%20Hooked%20On%20Recurring%20Revenue.jpg</image:loc><image:caption>[CTA] Dont Get Hooked On Recurring Revenue</image:caption><image:title>[CTA] Dont Get Hooked On Recurring Revenue</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20From%20Planning%20to%20Execution-%20Translating%20Business%20Goals%20into%20Performance%20Targets.jpg</image:loc><image:caption>[FI] From Planning to Execution- Translating Business Goals into Performance Targets</image:caption><image:title>[FI] From Planning to Execution- Translating Business Goals into Performance Targets</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(14).png</image:loc><image:caption>BMK (1200 x 628 px) (14)</image:caption><image:title>BMK (1200 x 628 px) (14)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Dont%20Get%20Hooked%20On%20Recurring%20Revenue.jpg</image:loc><image:caption>[FI] Dont Get Hooked On Recurring Revenue</image:caption><image:title>[FI] Dont Get Hooked On Recurring Revenue</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2025-06-05</lastmod></url><url><loc>https://beringmckinley.com/blog/minor-adjustments-can-create-major-results-for-your-msp-business</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Craft%20a%20Comprehensive%20Plan.svg</image:loc><image:caption>Craft a Comprehensive Plan</image:caption><image:title>Craft a Comprehensive Plan</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Watch%20out%2c%20MSPs%2c%20Copier%20Dealers%20Are%20Better%20Than%20You%20Think.png</image:loc><image:caption>[FI] Watch out, MSPs, Copier Dealers Are Better Than You Think</image:caption><image:title>[FI] Watch out, MSPs, Copier Dealers Are Better Than You Think</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Minos%20Adjustments%20MSP%20Business.svg</image:loc><image:caption>Minos Adjustments MSP Business</image:caption><image:title>Minos Adjustments MSP Business</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Magic%20Number%20When%20Calculating%20Your%20GPM.jpg</image:loc><image:caption>[FI] The Magic Number When Calculating Your GPM</image:caption><image:title>[FI] The Magic Number When Calculating Your GPM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Mastering%20IT%20Help%20Desk%20for%20Career%20Growth-1.png</image:loc><image:caption>[CTA] Mastering IT Help Desk for Career Growth-1</image:caption><image:title>[CTA] Mastering IT Help Desk for Career Growth-1</image:title></image:image><lastmod>2025-06-04</lastmod></url><url><loc>https://beringmckinley.com/blog/no-quota-no-sales-role-the-msp-sales-system-reset</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2389%20%E2%80%94%20Stop%20Sending%20Quotes%20The%20MSP%20Sales%20Process%20That%20Actually%20Closes%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#89 — Stop Sending Quotes The MSP Sales Process That Actually Closes  BMK Vision Roundtable</image:caption><image:title>#89 — Stop Sending Quotes The MSP Sales Process That Actually Closes  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2391%20-%20No%20Quota%2c%20No%20Sales%20Role%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#91 - No Quota, No Sales Role  BMK Vision Roundtable</image:caption><image:title>#91 - No Quota, No Sales Role  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2323%20%E2%80%93%20From%20the%20Trenches%20-%20MSP%20Sales%20Leadership%20(Rafi%20Cohn)%20(1).png</image:loc><image:caption>#23 – From the Trenches - MSP Sales Leadership (Rafi Cohn) (1)</image:caption><image:title>#23 – From the Trenches - MSP Sales Leadership (Rafi Cohn) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23102%20-%20Why%20Would%20I%20Hire%20Someone%20Who%20Doesnt%20Know%20What%20Theyre%20Doing%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#102 - Why Would I Hire Someone Who Doesnt Know What Theyre Doing  BMK Vision Roundtable</image:caption><image:title>#102 - Why Would I Hire Someone Who Doesnt Know What Theyre Doing  BMK Vision Roundtable</image:title></image:image><lastmod>2026-03-23</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/28-from-the-trenches-micro-msp-growth-streaming-daniel-oquendo</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2370%20%E2%80%93%20From%20the%20Trenches%20Surviving%20Your%20First%2090%20Days%20as%20an%20MSP%20Owner%20(Chris%20Hart%20%E2%80%93%20Hart%20CTO%20Inc)-2.png</image:loc><image:caption>#70 – From the Trenches Surviving Your First 90 Days as an MSP Owner (Chris Hart – Hart CTO Inc)-2</image:caption><image:title>#70 – From the Trenches Surviving Your First 90 Days as an MSP Owner (Chris Hart – Hart CTO Inc)-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2328%20-%20From%20The%20Trenches%20-%20Micro%20MSP%20Growth%20&amp;%20Streaming%20(Daniel%20Oquendo)%20(1).png</image:loc><image:caption>#28 - From The Trenches - Micro MSP Growth &amp; Streaming (Daniel Oquendo) (1)</image:caption><image:title>#28 - From The Trenches - Micro MSP Growth &amp; Streaming (Daniel Oquendo) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2345%20%E2%80%93%20From%20the%20Trenches%20Enterprise%20Roots%2c%20AI%20Strategy%20&amp;%20MSP%20Fundamentals%20(Corey%20Kirkendoll%20%E2%80%93%205K%20Technical%20Services)%20(1).png</image:loc><image:caption>#45 – From the Trenches Enterprise Roots, AI Strategy &amp; MSP Fundamentals (Corey Kirkendoll – 5K Technical Services) (1)</image:caption><image:title>#45 – From the Trenches Enterprise Roots, AI Strategy &amp; MSP Fundamentals (Corey Kirkendoll – 5K Technical Services) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2352%20%E2%80%93%20From%20the%20Trenches%20Firefighting%2c%20MSP%20Longevity%20&amp;%20the%20Changing%20Client%20Mindset%20(Todd%20Holloway)-1.png</image:loc><image:caption>#52 – From the Trenches Firefighting, MSP Longevity &amp; the Changing Client Mindset (Todd Holloway)-1</image:caption><image:title>#52 – From the Trenches Firefighting, MSP Longevity &amp; the Changing Client Mindset (Todd Holloway)-1</image:title></image:image><lastmod>2025-12-29</lastmod></url><url><loc>https://beringmckinley.com/blog/is-your-sla-still-competitive-in-2025-heres-what-the-top-msps-are-offering-1</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20MSPs%20Ensure%2099.9%25%20Uptime%20Through%20Intelligent%20IT%20Infrastructure%20Management.jpg</image:loc><image:caption>[FI] How MSPs Ensure 99.9% Uptime Through Intelligent IT Infrastructure Management</image:caption><image:title>[FI] How 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US</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Is%20Your%20SLA%20Still%20Competitive%20in%202025_%20Here%E2%80%99s%20What%20the%20Top%20MSPs%20Are%20Offering.jpg</image:loc><image:caption>[FI] Is Your SLA Still Competitive in 2025_ Here’s What the Top MSPs Are Offering</image:caption><image:title>[FI] Is Your SLA Still Competitive in 2025_ Here’s What the Top MSPs Are Offering</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><lastmod>2025-09-15</lastmod></url><url><loc>https://beringmckinley.com/application-consulting</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMKjusttextlogo</image:caption><image:title>BMKjusttextlogo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Application%20cover%20image.png</image:loc><image:caption>Applicationcoverimage</image:caption><image:title>Applicationcoverimage</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Application%20consultant%20image.jpg</image:loc><image:caption>Applicationconsultantimage</image:caption><image:title>Applicationconsultantimage</image:title></image:image><lastmod>2025-06-04</lastmod></url><url><loc>https://beringmckinley.com/blog/40-from-the-trenches-starting-an-msp-owning-the-risk-nelson-archila</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%2352%20%E2%80%93%20From%20the%20Trenches%20Firefighting%2c%20MSP%20Longevity%20&amp;%20the%20Changing%20Client%20Mindset%20(Todd%20Holloway)-1.png</image:loc><image:caption>#52 – From the Trenches Firefighting, MSP Longevity &amp; the Changing Client Mindset (Todd Holloway)-1</image:caption><image:title>#52 – From the Trenches Firefighting, MSP Longevity &amp; the Changing Client Mindset (Todd Holloway)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2340%20%E2%80%93%20From%20the%20Trenches%20Starting%20an%20MSP%20&amp;%20Owning%20the%20Risk%20(Nelson%20Archila)%20(1).png</image:loc><image:caption>#40 – From the Trenches Starting an MSP &amp; Owning the Risk (Nelson Archila) (1)</image:caption><image:title>#40 – From the Trenches Starting an MSP &amp; Owning the Risk (Nelson Archila) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 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Guide</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20How%20Business%20Performance%20Analysis%20Drives%20Effective%20Budgeting%20and%20Forecasting.jpg</image:loc><image:caption>[CTA] How Business Performance Analysis Drives Effective Budgeting and Forecasting</image:caption><image:title>[CTA] How Business Performance Analysis Drives Effective Budgeting and Forecasting</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20Business%20Performance%20Analysis%20Drives%20Effective%20Budgeting%20and%20Forecasting.jpg</image:loc><image:caption>[FI] How Business Performance Analysis Drives Effective Budgeting and Forecasting</image:caption><image:title>[FI] How Business Performance Analysis Drives Effective Budgeting and Forecasting</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 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Performance</image:caption><image:title>[FI] Beyond the Basics- Advanced Techniques for Measuring Business Performance</image:title></image:image><lastmod>2025-05-19</lastmod></url><url><loc>https://beringmckinley.com/blog/checklist-finance</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20You%E2%80%99re%20Forgetting%20To%20Account%20For%20All%20Your%20Costs%20Before%20You%20Declare%20a%20Profit.jpg</image:loc><image:caption>[FI] You’re Forgetting To Account For All Your Costs Before You Declare a Profit</image:caption><image:title>[FI] You’re Forgetting To Account For All Your Costs Before You Declare a Profit</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Find%20a%20time%20to%20talk%20BMK.svg</image:loc><image:caption>Find a time to talk BMK</image:caption><image:title>Find a time to talk BMK</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Why%20You%E2%80%99re%20Not%20Paying%20Enough%20Attention%20To%20Agreement%20Gross%20Profits.jpg</image:loc><image:caption>[FI] Why You’re Not Paying Enough Attention To Agreement Gross Profits</image:caption><image:title>[FI] Why You’re Not Paying Enough Attention To Agreement Gross Profits</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/MSP%20Finance%20Checklist-1.svg</image:loc><image:caption>MSP Finance Checklist-1</image:caption><image:title>MSP Finance Checklist-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(1200%20x%20628%20px)%20(12).png</image:loc><image:caption>BMK (1200 x 628 px) (12)</image:caption><image:title>BMK (1200 x 628 px) (12)</image:title></image:image><lastmod>2025-06-19</lastmod></url><url><loc>https://beringmckinley.com/blog/how-artificial-intelligence-is-transforming-msp-software-for-it-support</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20Artificial%20Intelligence%20is%20Transforming%20MSP%20Software%20for%20IT%20Support.jpg</image:loc><image:caption>[FI] How Artificial Intelligence is Transforming MSP Software for IT Support</image:caption><image:title>[FI] How Artificial Intelligence is Transforming MSP Software for IT Support</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Global%20MSP%20News-%20The%20Impact%20of%20Regulatory%20Changes%20on%20Service%20Providers%20in%20the%20US.jpg</image:loc><image:caption>[FI] Global MSP News- The Impact of Regulatory Changes on Service Providers in the US</image:caption><image:title>[FI] Global MSP News- The Impact of Regulatory Changes on Service Providers in the US</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20How%20Artificial%20Intelligence%20is%20Transforming%20MSP%20Software%20for%20IT%20Support.jpg</image:loc><image:caption>[CTA] How Artificial Intelligence is Transforming MSP Software for IT Support</image:caption><image:title>[CTA] How Artificial Intelligence is Transforming MSP Software for IT Support</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20AI%20in%20MSP-%20How%20Machine%20Learning%20Can%20Predict%20IT%20Issues%20Before%20They%20Happen.jpg</image:loc><image:caption>[FI] AI in MSP- How Machine Learning Can Predict IT Issues Before They Happen</image:caption><image:title>[FI] AI in MSP- How Machine Learning Can Predict IT Issues Before They Happen</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Impact%20of%20MSP%20Service-Level%20Agreements%20(SLAs)%20on%20Your%20Pricing%20Structure.jpg</image:loc><image:caption>[FI] The Impact of MSP Service-Level Agreements (SLAs) on Your Pricing Structure</image:caption><image:title>[FI] The Impact of MSP Service-Level Agreements (SLAs) on Your Pricing Structure</image:title></image:image><lastmod>2025-06-20</lastmod></url><url><loc>https://beringmckinley.com/blog/how-connectwise-consulting-upskills-your-msps-staff</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Building%20Custom%20Dashboards%20in%20ConnectWise-%205%20Must-Have%20Tips%20for%20MSPs.jpg</image:loc><image:caption>[FI] Building Custom Dashboards in ConnectWise- 5 Must-Have Tips for MSPs</image:caption><image:title>[FI] Building Custom Dashboards in ConnectWise- 5 Must-Have Tips for MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Using%20ConnectWise%20Expert%20Upskills%20Your%20Service%20Team.jpg</image:loc><image:caption>[CTA] Using ConnectWise Expert Upskills Your Service Team</image:caption><image:title>[CTA] Using ConnectWise Expert Upskills Your Service Team</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Using%20ConnectWise%20Expert%20Upskills%20Your%20Service%20Team.jpg</image:loc><image:caption>[FI] Using ConnectWise Expert Upskills Your Service Team</image:caption><image:title>[FI] Using ConnectWise Expert Upskills Your Service Team</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Strategies%20for%20Sustainable%20Growth%20for%20MSPs.jpg</image:loc><image:caption>[FI] Strategies for Sustainable Growth for MSPs</image:caption><image:title>[FI] Strategies for Sustainable Growth for MSPs</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20You%20Can%E2%80%99t%20Afford%20Not%20to%20Hire%20a%20ConnectWise%20Consultant.jpg</image:loc><image:caption>[FI] You Can’t Afford Not to Hire a ConnectWise Consultant</image:caption><image:title>[FI] You Can’t Afford Not to Hire a ConnectWise Consultant</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><lastmod>2025-06-02</lastmod></url><url><loc>https://beringmckinley.com/blog/80-what-do-you-want-defining-direction-beyond-revenue</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%23103%20-%20I%20Fired%20a%20$15K%20Client%20and%20Im%20Pissed%20I%20Did%20It.%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#103 - I Fired a $15K Client and Im Pissed I Did It.  BMK Vision Roundtable</image:caption><image:title>#103 - I Fired a $15K Client and Im Pissed I Did It.  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2395%20-%20Ticket%20Statuses%20Wont%20Fix%20a%20Broken%20Service%20Model%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#95 - Ticket Statuses Wont Fix a Broken Service Model  BMK Vision Roundtable</image:caption><image:title>#95 - Ticket Statuses Wont Fix a Broken Service Model  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2380%20%E2%80%93%20What%20Do%20You%20Want%20Aligning%20MSP%20Strategy%2c%20Money%2c%20and%20Direction%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#80 – What Do You Want Aligning MSP Strategy, Money, and Direction  BMK Vision Roundtable</image:caption><image:title>#80 – What Do You Want Aligning MSP Strategy, Money, and Direction  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2381%20%E2%80%93%20When%20Everything%20Depends%20on%20the%20Owner%20%20BMK%20Roundtable.png</image:loc><image:caption>#81 – When Everything Depends on the Owner  BMK Roundtable</image:caption><image:title>#81 – When Everything Depends on the Owner  BMK Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><lastmod>2026-01-29</lastmod></url><url><loc>https://beringmckinley.com/blog/ive-tried-twice.-both-times-something-blew-up</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23105%20-%20Ive%20Tried%20Twice.%20Both%20Times%20Something%20Blew%20Up.%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#105 - Ive Tried Twice. Both Times Something Blew Up.  BMK Vision Roundtable</image:caption><image:title>#105 - Ive Tried Twice. Both Times Something Blew Up.  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23100%20-%20Im%20Comfortable.%20Why%20Would%20I%20Blow%20That%20Up%20BMK%20Vision%20Roundtable%20%20Thinking....png</image:loc><image:caption>BMK Vision Roundtable Episode 100 cover — Josh Peterson and Gary Boyle on the $2M MSP comfort trap</image:caption><image:title>#100 - Im Comfortable. Why Would I Blow That Up BMK Vision Roundtable  Thinking...</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23104%20-%20I%20Didnt%20Get%20Into%20This%20Company%20to%20Pay%20Myself%20Less.%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#104 - I Didnt Get Into This Company to Pay Myself Less.  BMK Vision Roundtable</image:caption><image:title>#104 - I Didnt Get Into This Company to Pay Myself Less.  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23102%20-%20Why%20Would%20I%20Hire%20Someone%20Who%20Doesnt%20Know%20What%20Theyre%20Doing%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#102 - Why Would I Hire Someone Who Doesnt Know What Theyre Doing  BMK Vision Roundtable</image:caption><image:title>#102 - Why Would I Hire Someone Who Doesnt Know What Theyre Doing  BMK Vision Roundtable</image:title></image:image><lastmod>2026-06-29</lastmod></url><url><loc>https://beringmckinley.com/blog/why-would-i-hire-someone-who-doesnt-know-what-theyre-doing</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%23102%20-%20Why%20Would%20I%20Hire%20Someone%20Who%20Doesnt%20Know%20What%20Theyre%20Doing%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#102 - Why Would I Hire Someone Who Doesnt Know What Theyre Doing  BMK Vision Roundtable</image:caption><image:title>#102 - Why Would I Hire Someone Who Doesnt Know What Theyre Doing  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2386%20-%20Stop%20Hiring%20People%20%E2%80%94%20Start%20Designing%20Roles%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#86 - Stop Hiring People — Start Designing Roles  BMK Vision Roundtable</image:caption><image:title>#86 - Stop Hiring People — Start Designing Roles  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2323%20%E2%80%93%20From%20the%20Trenches%20-%20MSP%20Sales%20Leadership%20(Rafi%20Cohn)%20(1).png</image:loc><image:caption>#23 – From the Trenches - MSP Sales Leadership (Rafi Cohn) (1)</image:caption><image:title>#23 – From the Trenches - MSP Sales Leadership (Rafi Cohn) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2391%20-%20No%20Quota%2c%20No%20Sales%20Role%20%20BMK%20Vision%20Roundtable.png</image:loc><image:caption>#91 - No Quota, No Sales Role  BMK Vision Roundtable</image:caption><image:title>#91 - No Quota, No Sales Role  BMK Vision Roundtable</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/gb-profile-2025.jpg</image:loc><image:caption>gb-profile-2025</image:caption><image:title>gb-profile-2025</image:title></image:image><lastmod>2026-06-08</lastmod></url><url><loc>https://beringmckinley.com/blog/key-best-practices-for-msp-cybersecurity-protecting-clients</loc><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20How%20the%20ConnectWise%20Customer%20Portal%20Enhances%20Client%20Retention-%20Best%20Practices%20for%20MSPs-1.jpg</image:loc><image:caption>[CTA] How the ConnectWise Customer Portal Enhances Client Retention- Best Practices for MSPs-1</image:caption><image:title>[CTA] How the ConnectWise Customer Portal Enhances Client Retention- Best Practices for MSPs-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20The%20Impact%20of%20MSP%20Service-Level%20Agreements%20(SLAs)%20on%20Your%20Pricing%20Structure.jpg</image:loc><image:caption>[FI] The Impact of MSP Service-Level Agreements (SLAs) on Your Pricing Structure</image:caption><image:title>[FI] The Impact of MSP Service-Level Agreements (SLAs) on Your Pricing Structure</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Global%20MSP%20News-%20The%20Impact%20of%20Regulatory%20Changes%20on%20Service%20Providers%20in%20the%20US.jpg</image:loc><image:caption>[FI] Global MSP News- The Impact of Regulatory Changes on Service Providers in the US</image:caption><image:title>[FI] Global MSP News- The Impact of Regulatory Changes on Service Providers in the US</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20How%20the%20ConnectWise%20Customer%20Portal%20Enhances%20Client%20Retention-%20Best%20Practices%20for%20MSPs-1.jpg</image:loc><image:caption>[FI] How the ConnectWise Customer Portal Enhances Client Retention- Best Practices for MSPs-1</image:caption><image:title>[FI] How the ConnectWise Customer Portal Enhances Client Retention- Best Practices for MSPs-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Key%20Strategies%20for%20Boosting%20Productivity%20with%20External%20Consulting%20Services.jpg</image:loc><image:caption>[FI] Key Strategies for Boosting Productivity with External Consulting Services</image:caption><image:title>[FI] Key Strategies for Boosting Productivity with External Consulting Services</image:title></image:image><lastmod>2025-07-07</lastmod></url><url><loc>https://beringmckinley.com/blog/70-from-the-trenches-surviving-your-first-90-days-as-an-msp-owner-chris-hart-hart-cto-inc</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2324%20%E2%80%93%20From%20the%20Trenches%20Risking%20It%20All%20to%20Build%20Again%20(Chris%20Hart)%20(1).png</image:loc><image:caption>#24 – From the Trenches Risking It All to Build Again (Chris Hart) (1)</image:caption><image:title>#24 – From the Trenches Risking It All to Build Again (Chris Hart) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Copy%20of%20%2372%20%E2%80%93%20From%20the%20Trenches%20Mentor-Driven%20Growth%2c%20Halo%20Reporting%2c%20and%20AI%20in%20the%20MSP%20(Kevin%20Kahn%20%E2%80%93%20IntelliComp%20Technologies).png</image:loc><image:caption>Copy of #72 – From the Trenches Mentor-Driven Growth, Halo Reporting, and AI in the MSP (Kevin Kahn – IntelliComp Technologies)</image:caption><image:title>Copy of #72 – From the Trenches Mentor-Driven Growth, Halo Reporting, and AI in the MSP (Kevin Kahn – IntelliComp Technologies)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2369%20%E2%80%93%20From%20the%20Trenches%20Owner-Led%20Sales%2c%20Dispatch%20Discipline%20&amp;%20Sustainable%20MSP%20Growth%20(Chad%20Kempt%20%E2%80%93%20Fast%20Computers)-1.png</image:loc><image:caption>#69 – From the Trenches Owner-Led Sales, Dispatch Discipline &amp; Sustainable MSP Growth (Chad Kempt – Fast Computers)-1</image:caption><image:title>#69 – From the Trenches Owner-Led Sales, Dispatch Discipline &amp; Sustainable MSP Growth (Chad Kempt – Fast Computers)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2370%20%E2%80%93%20From%20the%20Trenches%20Surviving%20Your%20First%2090%20Days%20as%20an%20MSP%20Owner%20(Chris%20Hart%20%E2%80%93%20Hart%20CTO%20Inc)-2.png</image:loc><image:caption>#70 – From the Trenches Surviving Your First 90 Days as an MSP Owner (Chris Hart – Hart CTO Inc)-2</image:caption><image:title>#70 – From the Trenches Surviving Your First 90 Days as an MSP Owner (Chris Hart – Hart CTO Inc)-2</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/45-from-the-trenches-enterprise-roots-ai-strategy-msp-fundamentals-corey-kirkendoll</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/AmazonMusic-Dec-10-2025-07-28-23-6763-PM.png</image:loc><image:caption>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:caption><image:title>AmazonMusic-Dec-10-2025-07-28-23-6763-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2346_FromTheTrenches_FromVenezuelaToAProfitableMSP_Alexis_Mariana_MyPCFriends.mp4%20(1).png</image:loc><image:caption>#46_FromTheTrenches_FromVenezuelaToAProfitableMSP_Alexis_Mariana_MyPCFriends.mp4 (1)</image:caption><image:title>#46_FromTheTrenches_FromVenezuelaToAProfitableMSP_Alexis_Mariana_MyPCFriends.mp4 (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2342%20%E2%80%93%20From%20the%20Trenches%20People-First%20Account%20Management%20&amp;%20Smart%20Prospecting%20(Trever%20Jennings%20%E2%80%93%20Summit%20Technology%20Group)%20(1)-1.png</image:loc><image:caption>#42 – From the Trenches People-First Account Management &amp; Smart Prospecting (Trever Jennings – Summit Technology Group) (1)-1</image:caption><image:title>#42 – From the Trenches People-First Account Management &amp; Smart Prospecting (Trever Jennings – Summit Technology Group) (1)-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/spotify-Dec-10-2025-07-28-26-8422-PM.png</image:loc><image:caption>spotify-Dec-10-2025-07-28-26-8422-PM</image:caption><image:title>spotify-Dec-10-2025-07-28-26-8422-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/BoomPlay-Dec-10-2025-07-28-25-8023-PM.png</image:loc><image:caption>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:caption><image:title>BoomPlay-Dec-10-2025-07-28-25-8023-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube_logo-Dec-10-2025-07-28-29-0952-PM.png</image:loc><image:caption>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:caption><image:title>youtube_logo-Dec-10-2025-07-28-29-0952-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2345%20%E2%80%93%20From%20the%20Trenches%20Enterprise%20Roots%2c%20AI%20Strategy%20&amp;%20MSP%20Fundamentals%20(Corey%20Kirkendoll%20%E2%80%93%205K%20Technical%20Services)%20(1).png</image:loc><image:caption>#45 – From the Trenches Enterprise Roots, AI Strategy &amp; MSP Fundamentals (Corey Kirkendoll – 5K Technical Services) (1)</image:caption><image:title>#45 – From the Trenches Enterprise Roots, AI Strategy &amp; MSP Fundamentals (Corey Kirkendoll – 5K Technical Services) (1)</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/apple-podcast-Dec-10-2025-07-28-27-9346-PM.png</image:loc><image:caption>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:caption><image:title>apple-podcast-Dec-10-2025-07-28-27-9346-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%2370%20%E2%80%93%20From%20the%20Trenches%20Surviving%20Your%20First%2090%20Days%20as%20an%20MSP%20Owner%20(Chris%20Hart%20%E2%80%93%20Hart%20CTO%20Inc)-2.png</image:loc><image:caption>#70 – From the Trenches Surviving Your First 90 Days as an MSP Owner (Chris Hart – Hart CTO Inc)-2</image:caption><image:title>#70 – From the Trenches Surviving Your First 90 Days as an MSP Owner (Chris Hart – Hart CTO Inc)-2</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/Podchaser-Dec-10-2025-07-28-31-1542-PM.webp</image:loc><image:caption>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:caption><image:title>Podchaser-Dec-10-2025-07-28-31-1542-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/podbean-app-Dec-10-2025-07-28-34-3341-PM.png</image:loc><image:caption>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:caption><image:title>podbean-app-Dec-10-2025-07-28-34-3341-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/PlayerFM-Dec-10-2025-07-28-36-3797-PM.png</image:loc><image:caption>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:caption><image:title>PlayerFM-Dec-10-2025-07-28-36-3797-PM</image:title></image:image><lastmod>2026-01-26</lastmod></url><url><loc>https://beringmckinley.com/blog/support-your-support-team-by-hiring-a-dispatcher</loc><image:image><image:loc>https://beringmckinley.com/hubfs/BMK%20(just%20text)%20logo.png</image:loc><image:caption>BMK (just text) logo</image:caption><image:title>BMK (just text) logo</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Support%20Your%20Support%20Team%20By%20Hiring%20a%20Dispatcher.png</image:loc><image:caption>[FI] Support Your Support Team By Hiring a Dispatcher</image:caption><image:title>[FI] Support Your Support Team By Hiring a Dispatcher</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh Peterson 2024 picture</image:caption><image:title>Josh Peterson 2024 picture</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Constantly%20Recording%20Your%20IT%20Support%20Timecard%20Is%20About%20More%20Than%20Just%20Your%20Work-1.png</image:loc><image:caption>[FI] Constantly Recording Your IT Support Timecard Is About More Than Just Your Work-1</image:caption><image:title>[FI] Constantly Recording Your IT Support Timecard Is About More Than Just Your Work-1</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/If%20youre%20nailing%20every%20sales%20call%20you%20suck%20at%20sales.svg</image:loc><image:caption>If youre nailing every sales call you suck at sales</image:caption><image:title>If youre nailing every sales call you suck at sales</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BFI%5D%20Watch%20out%2c%20MSPs%2c%20Copier%20Dealers%20Are%20Better%20Than%20You%20Think.png</image:loc><image:caption>[FI] Watch out, MSPs, Copier Dealers Are Better Than You Think</image:caption><image:title>[FI] Watch out, MSPs, Copier Dealers Are Better Than You Think</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/%5BCTA%5D%20Support%20Your%20Support%20Team%20By%20Hiring%20a%20Dispatcher.png</image:loc><image:caption>[CTA] Support Your Support Team By Hiring a Dispatcher</image:caption><image:title>[CTA] Support Your Support Team By Hiring a Dispatcher</image:title></image:image><lastmod>2025-06-05</lastmod></url><url><loc>https://beringmckinley.com/blog/bering-mckinley-podcast-blog/6-dont-be-that-guy-msp-project-management-playbook</loc><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/listener-Dec-10-2025-07-28-24-7354-PM.png</image:loc><image:caption>listener-Dec-10-2025-07-28-24-7354-PM</image:caption><image:title>listener-Dec-10-2025-07-28-24-7354-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/iHeartRadio-Dec-10-2025-07-28-30-0468-PM.png</image:loc><image:caption>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:caption><image:title>iHeartRadio-Dec-10-2025-07-28-30-0468-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Imported_Blog_Media/youtube-music-logo-Dec-10-2025-07-28-35-3603-PM.png</image:loc><image:caption>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:caption><image:title>youtube-music-logo-Dec-10-2025-07-28-35-3603-PM</image:title></image:image><image:image><image:loc>https://beringmckinley.com/hubfs/Josh%20Peterson%202024%20picture.png</image:loc><image:caption>Josh 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