Expand Your Brand Visibility by Sponsoring the

BMK 2022 MSP Tools Survey

Bering McKinley (BMK), an MSP industry consulting firm performs rolling surveys of MSP and ITSP business behavior, attitudes, and preferences.  These surveys are centered around tool stack decisions, perception of vendors, salary to staff, revenue, key revenue breakdown, headcount, type of headcount, and more.  The survey is sent to more than 1,000 MSPs with a guaranteed response of 300 respondents. The BMK Survey is built and managed by a third-party professional statistician using leading reporting tools. 

OPPORTUNITY TO SPONSOR

Play a role as a market leader by sponsoring market research with BMK.  Associate your brand with an independent study that serves the respondents and community with valuable insights for their decision-making.

1 Spot Available

COST: $6,500

The research sponsorship co-brands the survey research findings in a co-branded report that is sent to hundreds of industry vendors and MSP participants.

You are invited to co-present the research findings in a live survey reveal webinar alongside our independent researcher and Josh Peterson, CEO of Bering McKinley.

  • Opportunity to be acknowledged as a supporter of good research in the industry
  • Your logo on the final report, presentation, and all marketing materials
  • Detailed report on all questions and all categories with deeper demographic information.
  • The sponsor participant will also be presenting the results.

19 Spot Available (13 Available)

COST: $2,300

Why 19 spaces?  We need the survey respondents to visualize that you, the vendor support and encourage open dialogue about your product.  If we have too few co-funded spaces, bias may appear.  If we have too many co-funded spaces available, the management of feedback from you and your peers will become overwhelming.

  • Opportunity to be acknowledged as a supporter of good research in the industry sent to more than 1,000 MSPs.
  • Your logo on the final report and presentation will be sent to more than 500 participants, online downloads, and 400 vendors.
  • Detailed report on all questions and all categories with deeper demographic information.

If you’d like more information on the co-funding opportunity, please use this link to schedule time with Josh Peterson, CEO of Bering McKinley.

Find a Time to Talk

About the Survey

The BMK Survey measures MSP, ITSP, and internal technical department attitudes, opinions, and preferences for software tools in 8 categories: accounting, process automation, professional service automation, remote monitoring and management, documentation, payment enablement, security providers, and potentially more.  The goal is a minimum of 300 respondents.  Our Marketing of this survey and your help should push that to 1000 respondents.

Professional Researcher

A third-party vendor, Lisa Wellington, will conduct the research.  Lisa is an alumnus of Coca-Cola Corporate in their market research arena and a professor at Colorado State University.  She is responsible for creating the survey questions, applying statistical validation techniques, and assembling the results.  BMK will have access to the data but will not be synthesizing the data into outcomes.